Recurly, Inc.
Director of Content
Recurly, Inc., Austin, Texas, us, 78716
About Recurly:
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.2 billion in revenue in 2023.Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives.You are a highly creative strategist as much as an execution powerhouse. You use your curiosity and marketing powers for good, understanding the what, how, and when to communicate with people to drive value and impact. You understand the sales process and how to make us and our sales partners successful. You use hard data and strategic insights to make informed decisions and calculated bets. You should be our Sr. Demand Generation & Campaigns Manager!The highlights:You'll help shape the future of Recurly by helping us build the next iteration of our marketing and demand generation strategy—creating, executing, and optimizing targeted multi-channel marketing campaigns and programs to drive pipeline, revenue, and brand awareness.Responsibilities
Reporting to the VP of Global Demand Generation, you will work in an environment that values collaboration, innovation, and diverse perspectives.Plan and execute data-driven demand generation campaign strategy to help achieve company goals.Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, building tactics, and measuring results.Work with members of Product Marketing, Sales, and Brand teams to ensure messaging is consistent and appropriate for the campaign, and aligns with target markets, personas, and use cases.Track, measure, and analyze the performance of campaign tactics, and report ongoing results to Sales and Marketing leadership.Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with Marketing Operations Team on creating reports and performance metrics for effective sales follow-up.Support the development of content (emails, webinars, videos, blogs, collateral) to be used in the campaigns.Manage relationships with marketing agencies and vendors to ensure the efficient delivery of paid digital and campaign programs.Develop an integrated and omni-channel go to market strategy across our core campaigns to drive new business pipeline generation and support expansion goals.Deliver against revenue and ROAS targets across marketing channels, tactics and campaigns, including preparation and reporting regularly against KPIs, campaign, and channel performance/results.Manage email marketing program, including oversight of related consultant organizations, performance metrics, and ongoing optimization.Research, understand, and apply strategies that respond to industry trends.Develop and manage the budget required to meet demand generation goals.Requirements
A driven and engaged marketer with a successful track record of developing multi-touch, multi-channel campaigns who understands pipeline management and metrics.A firm understanding of how the buyer journey, sales process, and demand generation programs, especially the nuances of tailoring marketing programs and campaigns to different audience segments.Experience partnering across internal marketing teams, SDR and sales teams to collaborate and execute successful integrated campaigns.Ability to define goals, communicate objectives, bring others (including sales) along to achieve those goals, and report on performance and impact.Critical thinking with the proven ability to think strategically, backed by an exceptional attention to detail in tactical execution.A can-do attitude with the ability to prioritize numerous projects simultaneously in a fast-paced environment.Strong verbal and written communication skills, and even stronger interpersonal skills.Are a high-initiative team player with the ability to collaborate, but also work independently.Experience and knowledge within the subscription or payments industry is a plus as this position will be focused on delivering campaigns targeting subscription and recurring revenue businesses.7-10 years of proven multi-channel B2B marketing experience within enterprise software/SaaS with progressive growth in responsibilities.Experienced user of an enterprise-class marketing tech-stack: Hands-on Salesforce experience is a must; Marketo or similar marketing automation platform working knowledge is preferred, 6Sense or alternate ABM solution is a plus.Benefits:As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.Other perks may include:401(k) Retirement Plan and company matchCompany equityFlex Time OffCompany EventsTraining/DevelopmentTuition reimbursementCommuter benefitsVolunteer opportunitiesMonthly internet stipendRecurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at talent@recurly.com.
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Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.2 billion in revenue in 2023.Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives.You are a highly creative strategist as much as an execution powerhouse. You use your curiosity and marketing powers for good, understanding the what, how, and when to communicate with people to drive value and impact. You understand the sales process and how to make us and our sales partners successful. You use hard data and strategic insights to make informed decisions and calculated bets. You should be our Sr. Demand Generation & Campaigns Manager!The highlights:You'll help shape the future of Recurly by helping us build the next iteration of our marketing and demand generation strategy—creating, executing, and optimizing targeted multi-channel marketing campaigns and programs to drive pipeline, revenue, and brand awareness.Responsibilities
Reporting to the VP of Global Demand Generation, you will work in an environment that values collaboration, innovation, and diverse perspectives.Plan and execute data-driven demand generation campaign strategy to help achieve company goals.Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, building tactics, and measuring results.Work with members of Product Marketing, Sales, and Brand teams to ensure messaging is consistent and appropriate for the campaign, and aligns with target markets, personas, and use cases.Track, measure, and analyze the performance of campaign tactics, and report ongoing results to Sales and Marketing leadership.Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with Marketing Operations Team on creating reports and performance metrics for effective sales follow-up.Support the development of content (emails, webinars, videos, blogs, collateral) to be used in the campaigns.Manage relationships with marketing agencies and vendors to ensure the efficient delivery of paid digital and campaign programs.Develop an integrated and omni-channel go to market strategy across our core campaigns to drive new business pipeline generation and support expansion goals.Deliver against revenue and ROAS targets across marketing channels, tactics and campaigns, including preparation and reporting regularly against KPIs, campaign, and channel performance/results.Manage email marketing program, including oversight of related consultant organizations, performance metrics, and ongoing optimization.Research, understand, and apply strategies that respond to industry trends.Develop and manage the budget required to meet demand generation goals.Requirements
A driven and engaged marketer with a successful track record of developing multi-touch, multi-channel campaigns who understands pipeline management and metrics.A firm understanding of how the buyer journey, sales process, and demand generation programs, especially the nuances of tailoring marketing programs and campaigns to different audience segments.Experience partnering across internal marketing teams, SDR and sales teams to collaborate and execute successful integrated campaigns.Ability to define goals, communicate objectives, bring others (including sales) along to achieve those goals, and report on performance and impact.Critical thinking with the proven ability to think strategically, backed by an exceptional attention to detail in tactical execution.A can-do attitude with the ability to prioritize numerous projects simultaneously in a fast-paced environment.Strong verbal and written communication skills, and even stronger interpersonal skills.Are a high-initiative team player with the ability to collaborate, but also work independently.Experience and knowledge within the subscription or payments industry is a plus as this position will be focused on delivering campaigns targeting subscription and recurring revenue businesses.7-10 years of proven multi-channel B2B marketing experience within enterprise software/SaaS with progressive growth in responsibilities.Experienced user of an enterprise-class marketing tech-stack: Hands-on Salesforce experience is a must; Marketo or similar marketing automation platform working knowledge is preferred, 6Sense or alternate ABM solution is a plus.Benefits:As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.Other perks may include:401(k) Retirement Plan and company matchCompany equityFlex Time OffCompany EventsTraining/DevelopmentTuition reimbursementCommuter benefitsVolunteer opportunitiesMonthly internet stipendRecurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at talent@recurly.com.
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