INSPYR Solutions
Marketing Insights Researcher
INSPYR Solutions, Menlo Park, California, United States, 94029
Title:
Marketing Insights ResearcherLocation:
Remote West CoastDuration:
40 WeeksCompensation:
$60-$80Work Requirements:
US Citizen, GC Holders or Authorized to Work in the U.S.
As a Marketing Insights Researcher, you'll have the opportunity to partner directly with a single, tightly integrated pod with significant freedom to operate with the time, people and space necessary for supporting the business with the right insights to make sound product and brand decisions. Marketing Insights is an integral part of the marketing team and works cross-functionally with brand strategy, product, UX research, and data science teams. We influence marketing strategy, campaign development, and product roadmaps to help every creator that uses any of the apps. This Marketing Insights Researcher will be dedicated to identifying and championing the needs of Instagram users to help them unlock more value from their app experience, helping us win with our target audiences. The Marketing Insights Researcher is as much a strategist as a researcher. They will design, execute, and deliver high-impact primary and secondary research (both quantitative and qualitative) in order to develop strategic recommendations and drive outcomes for the business. The ideal candidate will be a flexible and agile market research expert with phenomenal analytical and communication skills. Experience with market research in a tech environment or social media category is a plus. This is an individual contributor role.
RESPONSIBILITIES* Lead research that addresses core business problems for Instagram* Design and execute innovative quantitative and qualitative research to support the marketing organization* Translate research findings into actionable insights and strategic recommendations that will have an effect on reaching hundreds of millions of people* Test creative execution and contribute to campaign insights* Inspire product creation and influence product roadmaps to bring our brand to life within the product * Communicate effectively in order to motivate people to take action in marketing and across the organization
MINIMUM QUALIFICATIONS* Demonstrated track record of identifying business opportunities and using research to drive strategy* Experience with independently executing full-cycle research from research design to reporting and socialization of results* Bachelor's degree with 8+ years of experience with extensive background in quantitative or qualitative research, including hands-on experience in writing research instruments (e.g., such as discussion guides or survey questionnaires) and analysis (e.g., weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis)* Experience directing agencies/vendors to deliver results* Experience using primary and secondary research to influence executives and colleagues* Experience with international research* Experience with product optimization, brand strategy, creative testing, marketing campaign measurement, or lifecycle research
PREFERRED QUALIFICATIONS* Experience with data analysis tool (e.g., SPSS, R, Python, SQL)* Experience with survey programming tool (e.g., Qualtrics or SurveyMonkey)* Advanced degree and 6+ years relevant experienceOur benefits package includes:Comprehensive medical benefitsCompetitive pay401(k) retirement plan...and much more!
About INSPYR Solutions:
At INSPYR Solutions, we specialize in flexible technology and talent solutions, strategically aligning with clients to meet business objectives and support cultural needs. Our commitment to quality, paired with a focus on human-centric solutions, allows us to deliver unmatched professional services, project, and talent solutions across industries. Discover more about us at inspyrsolutions.com.
Equal Employment Opportunity (EEO):
INSPYR Solutions is an equal-opportunity employer, providing EEO to all employees and applicants, regardless of race, color, religion, sex, national origin, age, disability, or genetics. We comply with federal, state, and local laws governing nondiscrimination in every location where we operate.
Marketing Insights ResearcherLocation:
Remote West CoastDuration:
40 WeeksCompensation:
$60-$80Work Requirements:
US Citizen, GC Holders or Authorized to Work in the U.S.
As a Marketing Insights Researcher, you'll have the opportunity to partner directly with a single, tightly integrated pod with significant freedom to operate with the time, people and space necessary for supporting the business with the right insights to make sound product and brand decisions. Marketing Insights is an integral part of the marketing team and works cross-functionally with brand strategy, product, UX research, and data science teams. We influence marketing strategy, campaign development, and product roadmaps to help every creator that uses any of the apps. This Marketing Insights Researcher will be dedicated to identifying and championing the needs of Instagram users to help them unlock more value from their app experience, helping us win with our target audiences. The Marketing Insights Researcher is as much a strategist as a researcher. They will design, execute, and deliver high-impact primary and secondary research (both quantitative and qualitative) in order to develop strategic recommendations and drive outcomes for the business. The ideal candidate will be a flexible and agile market research expert with phenomenal analytical and communication skills. Experience with market research in a tech environment or social media category is a plus. This is an individual contributor role.
RESPONSIBILITIES* Lead research that addresses core business problems for Instagram* Design and execute innovative quantitative and qualitative research to support the marketing organization* Translate research findings into actionable insights and strategic recommendations that will have an effect on reaching hundreds of millions of people* Test creative execution and contribute to campaign insights* Inspire product creation and influence product roadmaps to bring our brand to life within the product * Communicate effectively in order to motivate people to take action in marketing and across the organization
MINIMUM QUALIFICATIONS* Demonstrated track record of identifying business opportunities and using research to drive strategy* Experience with independently executing full-cycle research from research design to reporting and socialization of results* Bachelor's degree with 8+ years of experience with extensive background in quantitative or qualitative research, including hands-on experience in writing research instruments (e.g., such as discussion guides or survey questionnaires) and analysis (e.g., weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis)* Experience directing agencies/vendors to deliver results* Experience using primary and secondary research to influence executives and colleagues* Experience with international research* Experience with product optimization, brand strategy, creative testing, marketing campaign measurement, or lifecycle research
PREFERRED QUALIFICATIONS* Experience with data analysis tool (e.g., SPSS, R, Python, SQL)* Experience with survey programming tool (e.g., Qualtrics or SurveyMonkey)* Advanced degree and 6+ years relevant experienceOur benefits package includes:Comprehensive medical benefitsCompetitive pay401(k) retirement plan...and much more!
About INSPYR Solutions:
At INSPYR Solutions, we specialize in flexible technology and talent solutions, strategically aligning with clients to meet business objectives and support cultural needs. Our commitment to quality, paired with a focus on human-centric solutions, allows us to deliver unmatched professional services, project, and talent solutions across industries. Discover more about us at inspyrsolutions.com.
Equal Employment Opportunity (EEO):
INSPYR Solutions is an equal-opportunity employer, providing EEO to all employees and applicants, regardless of race, color, religion, sex, national origin, age, disability, or genetics. We comply with federal, state, and local laws governing nondiscrimination in every location where we operate.