Perkins Coie LLP
Content & Copywriting Manager
Perkins Coie LLP, Chicago, IL
Job Description:
Perkins Coie is seeking a qualified and dynamic individual to take on the role of Content and Copywriting Manager (CCM) whose responsibility it is to drive the delivery of highly effective content to achieve brand awareness, articulate the capabilities of firm professionals, promote our firm service offerings, prompt visits to our website and blogs, and improve SEO rankings. Responding to a high volume of demand originating across the firm, the CCM and the CCM's direct reports support the marketing and business development team, lawyers, firm leadership, and others in developing and finalizing all manner of external-facing content, including high-profile special projects and client events.
This position will oversee a team of 3-4 members to process lawyer and client updates, review drafts, format documents, and liaise with authors and marketing and business development specialists to generate content such as web pages, professional bios, event communications, ads and other marketing assets.
ESSENTIAL FUNCTIONS
Develop a content framework and produce content of exceptional quality, including lawyer bios, collateral, website and advertisement copy, event assets, and more. The content strategy will include the following critical components:
SPECIFIC SKILLS & EXPERIENCE REQUIRED
EDUCATION AND EXPERIENCE
BA or MA in communications, journalism, public relations, English, or related field and at least six years of marketing communications and editing experience. Experience in the legal and/or professional services industry leading and managing a content team highly preferred.
At Perkins Coie, we look for self-motivated individuals dedicated to providing value and superior service and who have a high degree of integrity and enthusiasm for their work. We have created a company culture based on collaboration, devotion to serving our clients, and mutual respect. Perkins Coie is committed to advancing diversity and inclusion both within the firm and throughout our collective communities. Work with one of the 100 Best Companies to Work For and receive great health insurance, tuition reimbursement, and paid sabbaticals.
This position is eligible for an annual discretionary bonus, 401(k) plan, medical, dental, and vision insurance, accrued paid time off plan starting at 20 days annually, personal medical and parental leave, up to 10 paid holidays, and family care benefits. More information regarding benefits and programs may be found here.
This position may be filled in the following location(s). The compensation depends on qualifications and experience.
Los Angeles compensation range: $116,660 to $180,480 annually
San Diego compensation range: $115,180 to $178,190 annually
Washington state compensation range: $105,670 to $163,480 annually
Washington, D.C., compensation range: $114,120 to $176,560 annually
Perkins Coie is seeking a qualified and dynamic individual to take on the role of Content and Copywriting Manager (CCM) whose responsibility it is to drive the delivery of highly effective content to achieve brand awareness, articulate the capabilities of firm professionals, promote our firm service offerings, prompt visits to our website and blogs, and improve SEO rankings. Responding to a high volume of demand originating across the firm, the CCM and the CCM's direct reports support the marketing and business development team, lawyers, firm leadership, and others in developing and finalizing all manner of external-facing content, including high-profile special projects and client events.
This position will oversee a team of 3-4 members to process lawyer and client updates, review drafts, format documents, and liaise with authors and marketing and business development specialists to generate content such as web pages, professional bios, event communications, ads and other marketing assets.
ESSENTIAL FUNCTIONS
Develop a content framework and produce content of exceptional quality, including lawyer bios, collateral, website and advertisement copy, event assets, and more. The content strategy will include the following critical components:
- Implement content process improvements to assist communications and the wider Marketing and Business Development team to help the firm better prioritize high-impact content.
- Devise a framework and apply a systematic approach to planning, organizing, and producing content with a strong bias for continuous improvement in how the content team functions.
- Manage and mentor a team of 3-4 business professionals responsible for drafting, editing, and publishing all content.
- Manage and oversee the development of external-facing content for the firm, including high-profile writing assignments related to marketing and business development efforts, advertising, and partner bios.
- Review and edit lawyer-authored client updates to ensure they comply with editorial standards. Set editorial guidelines for the tone and tenor of all market and client-facing content and ensure consistency across mediums.
- Collaborate with the broader marketing and business development team, Design, Marketing, HelpDesk, and other colleagues to develop appropriate, effective communications, including special projects.
- Manage and maintain the firm's style guide and conduct regular training for colleagues and internal stakeholders on firm communication style.
- Provide communications oversight for various content types including blog, website, and client updates (working in partnership with Director of Operations); expand thought leadership capabilities and activities to drive and industrialize content generation and campaigns.
- Provide support, leadership, and guidance to a team of professionals and encourage a team commitment of consistently delivering exceptional client service.
- Report to the Director of Communications, Chief Client Officer, and others about content performance, needs and gaps.
SPECIFIC SKILLS & EXPERIENCE REQUIRED
- A real "passion" for content, with exceptional copywriting, editing and storytelling skills, and sound knowledge of AP style.
- Ability to quickly understand the firm's goals and priorities, and to incorporate that effectively into the firm's themes and messaging.
- Ability to understand client needs and preferences for content based on trends, news cycles and metrics.
- Ability to "see the big picture" and build a storyline across mediums while also paying attention to detail.
- Ability to identify visual elements to enhance content and storytelling.
- Intellectual curiosity: stay abreast of developments in the content strategy field to bring new and refreshed thinking and creativity to the team and inspire curiosity in others.
- Bring a problem-solving spirit, connect the dots across the firm and look for opportunities to continuously improve how the content team supports the firm, and initiate and manage those actions to fruition. Be a driver of progress.
- Excellent organizational and planning skills with ability to prioritize multiple tasks and projects to meet deadlines. Strong supervisory and motivational skills.
- Ability to work collaboratively and supportively up, down and across the firm with colleagues, lawyers, and all levels of firm personnel.
- Ability to establish strategic partnerships throughout the firm and remain calm and cordial with others under pressure.
- Strong proficiency with Microsoft Office Suite.
- Ability to accommodate a minimal amount of domestic travel.
EDUCATION AND EXPERIENCE
BA or MA in communications, journalism, public relations, English, or related field and at least six years of marketing communications and editing experience. Experience in the legal and/or professional services industry leading and managing a content team highly preferred.
At Perkins Coie, we look for self-motivated individuals dedicated to providing value and superior service and who have a high degree of integrity and enthusiasm for their work. We have created a company culture based on collaboration, devotion to serving our clients, and mutual respect. Perkins Coie is committed to advancing diversity and inclusion both within the firm and throughout our collective communities. Work with one of the 100 Best Companies to Work For and receive great health insurance, tuition reimbursement, and paid sabbaticals.
This position is eligible for an annual discretionary bonus, 401(k) plan, medical, dental, and vision insurance, accrued paid time off plan starting at 20 days annually, personal medical and parental leave, up to 10 paid holidays, and family care benefits. More information regarding benefits and programs may be found here.
This position may be filled in the following location(s). The compensation depends on qualifications and experience.
Los Angeles compensation range: $116,660 to $180,480 annually
San Diego compensation range: $115,180 to $178,190 annually
Washington state compensation range: $105,670 to $163,480 annually
Washington, D.C., compensation range: $114,120 to $176,560 annually