Digital Content Manager Job at SECU in Linthicum Heights

Who we are:

At SECU, we put our employees first, recognizing that their well-being and professional development are vital to our success. By fostering a supportive and empowering work environment, our employees are committed to helping members achieve long-term financial security. They are also inspired to give back to the communities we serve by volunteering and spreading kindness, which reflects our core values and who we are as an organization.

Every employee at SECU contributes to our member’s financial well-being, and we’ll always do what’s right for our members, employees, and communities.

Feel good about what you do. Belong to a place where you matter and can make a difference.

SECU is seeking a Digital Content Manager.

A day in your life might include:

• Conduct SEO and Keyword Research to increase web traffic and engagement.
• Ensure brand consistency and compliance with brand guidelines and voice across all content deliverables.
• Research member behavior data and competitors’ strategies.
• Produce and continually optimize:
  • Website content across all sites (secumd.org, secumdfoundation.org, secufinancial.org, secumd.org/virtual-center, and secukindness.org), working directly in WordPress to complete updates.
  • Paid Ad messaging
  • Paid Social messaging
  • Digital Communications including Email, Online and Mobile Banking, and SMS channels
  • Blogs
  • Infographics
• Conduct in-depth research on industry topics and trends to craft compelling content:
  • Distill complex financial concepts and language into content that is easily understood.
  • Identify gaps and recommend new topics.
  • Contribute to overarching editorial calendar.
• Plan, create, test, and analyze content to attract and engage new members.
• Collaborate with Marketing to produce high-quality content to promote products or services in partnership with Product Managers or Business Line Leaders.
• Develop and orchestrate content strategies based on business goals and track growth.
• Monitor and analyze content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
• Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.

What we need from you:

Education Requirements

• Bachelor’s degree in Marketing, Communications, Journalism or relevant field

Experience Requirements

• 5+ years’ experience working in a similar position
• Excellent writing and communication skills
• Strong ability to learn and understand target audience interests, behaviors, and content consumption patterns
• Technical Proficiency with
  • WordPress (required) and other Content Management Systems
  • Web Publishing
  • SEO and Web Analytics
  • Microsoft Office suite
  • HubSpot (preferred)
• Strong business acumen
• Strong organization skills with keen attention to detail
• Ability to prioritize multiple projects and tasks
• Ability to work independently with a strong sense of self-accountability
• Demonstrated ability to work in a collaborative team environment
• Takes personal responsibility for decisions, actions, failures and overall deliverables.
• Utilizes oral and written communication to enhance relationships across the organization.
• Clearly communicates information, thoughts and ideas in a clear, concise and organized manner.
• Relates comfortably with people across levels, functions, culture, and geography.
• Maintains composure and effectiveness when experiencing major changes in work tasks or the work environment.
• Adjust effectively to work within new work structures, processes, requirements, or cultures.
• Demonstrates an understanding of SECU’s culture, core values, mission and strategic priorities as it relates to one’s work and overall performance.

Compensation Information: Offers will be commensurate with experience and education. Please Note: We typically hire at or below mid-point, which is $115,100 for this role.

• Salary: Min. $88,500 – Max. $141,700

Other Compensation Includes:

• Quarterly incentives based on productivity goals
• Annual corporate-wide incentives

We provide comprehensive benefits, with a focus on total well-being:

• Medical, vision, dental benefits
• 401k plan with company matching
• Generous sick, vacation and personal leave
• And more...2024SECUBenefitsGuide.pdf

SECU is committed to fostering a diverse, equitable, and inclusive workforce where all individuals are valued and respected. We take pride in providing equal opportunities for all qualified applicants regardless of race, ethnicity, national origin, gender, sexual orientation, gender identity or expression, religion, military or veteran status, or any other characteristics protected by law.