GSD&M
Associate Media Director
GSD&M, Austin, Texas, us, 78716
Job Title:
DIGITAL ASSOCIATE MEDIA DIRECTOR
Department : Consumer Engagement Group
Reports to (Position) : Digital Media Director
Supervisory Responsibilities
(Y/N): Yes
FLSA Status
(Exempt vs. Non-Exempt): Exempt
Travel
(%): 0-20%
LOCATION : Austin
ABOUT US
At GSD&M, we're on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We're able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We're humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that's what it takes to build and be First & Only.
The digitization of media is pervasive across all communication channels. Exceptional leadership in this dynamic, rapidly-evolving space is critical to the agency's growth and long-term success. And beyond that, in this digital, cross-platform world, that expertise must be shared and activated across all teams in the media department and all functions in the agency. Living GSD&M's core value of Community - we're all in this together - has never been more important in developing strong, capable teams and successful solutions for our clients today and in the future. GSD&M is looking for a
Digital Associate Media Director
who shares this philosophy. The Digital Associate Media Director must possess deep digital prowess, a digital native, balanced by the ability to seamlessly integrate into a cross-functional media strategy team. Highly visible within the agency and media department, the role reports into the Media Director.
WHAT WE'RE LOOKING FOR:
DIGITAL EXPERTPossess broad-reaching knowledge across all things digital, and know how all elements within digital ecosystem work togetherKnowledge of digital marketplace, including programmatic, video, paid search and social, across all platformsFamiliar with supervising execution (specs, QA, tagging, trafficking), analytics (data, reporting, optimization) and stewardship (actualization, billing)Help usher established traditional media planning and buying process into the digital ageEducate the traditional teams and other internal stakeholder s
on the state of the digital industryMeet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client's businessBe a source of confidence with key clients so that they understand and acknowledge that you are the expert in the field of Digital MarketingProvide point-of-view on various new media and technologies in the marketplaceAbility to use alternative analytical approaches to solve media problemsMEDIA FUNDAMENTALS
Possess thorough knowledge of marketing and advertising principles; understanding of media concepts and terminologyFamiliar with media buying and planning process within creative agency environmentDevelop planning objectives and detailed activation strategies across digital channels that coincide with the client's marketing directionCollaborate with Planning team to develop data-informed, consumer centric media activation strategies and recommendationsLead the planning, execution, and holistic optimization of digital media campaigns across various channels, including social media, display, search, and video.Oversee digital media budgeting and investment planning to maximize campaign goals and meet performance expectationsAnalyze media spend and performance metrics to optimize investment strategies and allocate resources effectively.Lead team in developing digital media plans, final recommendations, opportunities and campaign performance reports directly to clientsAggressively keep abreast of the current media landscapeMaintain current knowledge of industry trends (trade press, seminars, current events, etc.) that may impact a client's businessStrong Experience in negotiating media contracts and managing vendor relationshipsExcellent analytical thinking with proficiency in media analytics and reporting tools.Ensure digital "story" is being conveyed at a wholistic level, across digital channels and effortsMANAGEMENT
Provide strategic direction digital team while maintaining some day-to-day planning responsibilitiesServe as a mentor and provide conduits for professional growth among the teamUltimate responsibility for the work generated by the teamAbility to train, motivate and foster a strong, cohesive working teamAbility to effectively handle personnel issuesCLIENT MANAGEMENT
Establish and maintain professional client relationships; manage the flow of client media needsProvide strategic thinking and oversight of workAbility to articulate objectives, opportunities, digital plans/performance and techniquesAbility to effectively and comfortably communicate and interact with clients and negotiate on their behalfACROSS AGENCY
Serve as a new business resource and actively pursue new revenue sourcesDevelop credentials and best practicesMaintain a relationship with various other business units and introduce on client's business accordinglyServe as agency ambassador and industry thought leader via participation in social media, industry conferences, events and press opportunitiesUp-sell other GSD&M digital and traditional services, as well as work with other Omnicom companies to bring appropriate services to clientChampion digital media across all disciplines and departmentsCollaborate with Media Directors, Account Directors, Directors of Strategy and Group Directors of Investment to foster convergenceWork to improve the operations and process involved in Digital ServicesTECHNOLOGY
Compelling and confident presentation skillsAbility to condense complex ideas into comprehensible pieces, and high accuracy in analyzing large sets of dataProven ability to think critically, analyze performance and opportunities, and look for unconventional solutionsProactive and confident in finding ways to bring to life new technologies to educate clients and the agencyExtensive understanding of the digital advertising industry's infrastructure systemsExperience planning and implementing interactive media campaigns including:Programmatic (CPM and other), search engine marketing, across desktop, mobile and tabletCustom programs, gaming and social mediaPreferred 7+ years of experience in digital marketing including programmatic, video, paid search and social, across all platformsThorough knowledge of media activation platforms: DSPs include The Trade Desk, DV360Plus if experience with AdTheorent, AdForm ad server, Marin Software and/or Claravin Taxonomy.Preferred, but not mandatory: Familiarity with HIPAA compliance and data privacy regulationsExperience negotiating digital ad standards (viewability standards, audience verification and fraud protection)Complete comfort level and knowledge of standard industry terms and conditionsWork with third party technology vendorsUnderstanding of digital media attribution and effects on media performanceDirect hands on campaign management experience within programmatic DSPs
DIGITAL ASSOCIATE MEDIA DIRECTOR
Department : Consumer Engagement Group
Reports to (Position) : Digital Media Director
Supervisory Responsibilities
(Y/N): Yes
FLSA Status
(Exempt vs. Non-Exempt): Exempt
Travel
(%): 0-20%
LOCATION : Austin
ABOUT US
At GSD&M, we're on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We're able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We're humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that's what it takes to build and be First & Only.
The digitization of media is pervasive across all communication channels. Exceptional leadership in this dynamic, rapidly-evolving space is critical to the agency's growth and long-term success. And beyond that, in this digital, cross-platform world, that expertise must be shared and activated across all teams in the media department and all functions in the agency. Living GSD&M's core value of Community - we're all in this together - has never been more important in developing strong, capable teams and successful solutions for our clients today and in the future. GSD&M is looking for a
Digital Associate Media Director
who shares this philosophy. The Digital Associate Media Director must possess deep digital prowess, a digital native, balanced by the ability to seamlessly integrate into a cross-functional media strategy team. Highly visible within the agency and media department, the role reports into the Media Director.
WHAT WE'RE LOOKING FOR:
DIGITAL EXPERTPossess broad-reaching knowledge across all things digital, and know how all elements within digital ecosystem work togetherKnowledge of digital marketplace, including programmatic, video, paid search and social, across all platformsFamiliar with supervising execution (specs, QA, tagging, trafficking), analytics (data, reporting, optimization) and stewardship (actualization, billing)Help usher established traditional media planning and buying process into the digital ageEducate the traditional teams and other internal stakeholder s
on the state of the digital industryMeet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client's businessBe a source of confidence with key clients so that they understand and acknowledge that you are the expert in the field of Digital MarketingProvide point-of-view on various new media and technologies in the marketplaceAbility to use alternative analytical approaches to solve media problemsMEDIA FUNDAMENTALS
Possess thorough knowledge of marketing and advertising principles; understanding of media concepts and terminologyFamiliar with media buying and planning process within creative agency environmentDevelop planning objectives and detailed activation strategies across digital channels that coincide with the client's marketing directionCollaborate with Planning team to develop data-informed, consumer centric media activation strategies and recommendationsLead the planning, execution, and holistic optimization of digital media campaigns across various channels, including social media, display, search, and video.Oversee digital media budgeting and investment planning to maximize campaign goals and meet performance expectationsAnalyze media spend and performance metrics to optimize investment strategies and allocate resources effectively.Lead team in developing digital media plans, final recommendations, opportunities and campaign performance reports directly to clientsAggressively keep abreast of the current media landscapeMaintain current knowledge of industry trends (trade press, seminars, current events, etc.) that may impact a client's businessStrong Experience in negotiating media contracts and managing vendor relationshipsExcellent analytical thinking with proficiency in media analytics and reporting tools.Ensure digital "story" is being conveyed at a wholistic level, across digital channels and effortsMANAGEMENT
Provide strategic direction digital team while maintaining some day-to-day planning responsibilitiesServe as a mentor and provide conduits for professional growth among the teamUltimate responsibility for the work generated by the teamAbility to train, motivate and foster a strong, cohesive working teamAbility to effectively handle personnel issuesCLIENT MANAGEMENT
Establish and maintain professional client relationships; manage the flow of client media needsProvide strategic thinking and oversight of workAbility to articulate objectives, opportunities, digital plans/performance and techniquesAbility to effectively and comfortably communicate and interact with clients and negotiate on their behalfACROSS AGENCY
Serve as a new business resource and actively pursue new revenue sourcesDevelop credentials and best practicesMaintain a relationship with various other business units and introduce on client's business accordinglyServe as agency ambassador and industry thought leader via participation in social media, industry conferences, events and press opportunitiesUp-sell other GSD&M digital and traditional services, as well as work with other Omnicom companies to bring appropriate services to clientChampion digital media across all disciplines and departmentsCollaborate with Media Directors, Account Directors, Directors of Strategy and Group Directors of Investment to foster convergenceWork to improve the operations and process involved in Digital ServicesTECHNOLOGY
Compelling and confident presentation skillsAbility to condense complex ideas into comprehensible pieces, and high accuracy in analyzing large sets of dataProven ability to think critically, analyze performance and opportunities, and look for unconventional solutionsProactive and confident in finding ways to bring to life new technologies to educate clients and the agencyExtensive understanding of the digital advertising industry's infrastructure systemsExperience planning and implementing interactive media campaigns including:Programmatic (CPM and other), search engine marketing, across desktop, mobile and tabletCustom programs, gaming and social mediaPreferred 7+ years of experience in digital marketing including programmatic, video, paid search and social, across all platformsThorough knowledge of media activation platforms: DSPs include The Trade Desk, DV360Plus if experience with AdTheorent, AdForm ad server, Marin Software and/or Claravin Taxonomy.Preferred, but not mandatory: Familiarity with HIPAA compliance and data privacy regulationsExperience negotiating digital ad standards (viewability standards, audience verification and fraud protection)Complete comfort level and knowledge of standard industry terms and conditionsWork with third party technology vendorsUnderstanding of digital media attribution and effects on media performanceDirect hands on campaign management experience within programmatic DSPs