Strategic Content Development Copywriter Job at ThreatLocker Inc. in Orlando
ThreatLocker Inc., Orlando, FL, United States
COMPANY OVERVIEW
ThreatLocker is a leader in endpoint protection technologies, providing enterprise-level cybersecurity tools to improve the security of servers and endpoints. The ThreatLocker platform with Application Allowlisting, Ringfencing, Storage Control, Elevation Control, Endpoint Network Control, Configuration Management, and Operational Alert solutions are leading the cybersecurity market toward a more secure approach of blocking the exploits of application vulnerabilities.
POSITION OVERVIEW
We're seeking a skilled copywriter who can craft compelling, persuasive content across various formats-websites, emails, white papers, press releases, digital ads, and landing pages. This role is about strategically developing content that drives engagement and conversions while reinforcing our brand's position as a leader in the cybersecurity space.
JOB SCOPE
The Strategic Content Development Copywriter is responsible for, but not limited to:
* Create impactful copy that resonates with our audience and drives action
* Develop and refine content for multiple channels, ensuring each piece is tailored for its specific medium.
* Take ownership of content performance; monitor analytics and adjust strategies accordingly.
* Actively develop content for A/B testing to optimize engagement and conversion rates.
* Collaborate with marketing and product teams to align messaging and goals.
* Maintain excellent grammar and adhere to AP style guidelines.
* Innovate our tone of voice to stand out from generic content, ensuring it reflects our brand's bold personality.
* Analyze market trends and audience insights to inform content strategies.
REQUIRED QUALIFICATIONS
* Proven experience in persuasive and impactful copywriting across diverse formats.
* Exceptional writing and editing skills, with a keen eye for detail and grammar.
* Strong understanding of digital marketing principles and content strategy.
* Passion for measuring and optimizing content performance through A/B testing.
* Ability to work collaboratively in a fast-paced environment.
* Ability to effectively use analytics to improve user-facing content.
* Familiarity with the cybersecurity industry is a plus but not required
WORKING CONDITIONS
The duties described below are representative of those encountered while performing the essential functions of this position. If necessary, reasonable accommodation may be requested and will be evaluated for its relationship to the essential functions that must be performed.
* Job will generally be performed in an office environment but may require travel to visit company offices and/or property locations.
* While performing duties of this job, would occasionally require to stand, walk, sit, reach with hands and arms, climb or balance, stoop or kneel, talk and hear, and use fingers and hands to feel objects and tools.
* Must occasionally lift and/or move up to 25 pounds.
* Specific vision abilities required include close vision, distance vision, depth perceptions, and the ability to adjust focus.