Senior Social Media Content Producer Job at Sirius XM in New York

Responsibilities:

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXMs vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXMs platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Companys advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How youll make an impact:

We are looking for a passionate and creative Social Media Content Creator who thrives in a fast-paced environment, is motivated and adaptable, understands the nuances of creating content for diverse social media platforms, has experience working with talent/athletes at a media/entertainment brand, and has their finger on the pulse of all things current from sports to pop culture, comedy and music.

Our role in the organization is to promote and market our content to the largest audience possible. We think beyond what is expected and bring new and interesting ideas to teams around the organization. Were subject matter experts who are plugged in and can talk about best-in-class digital, social media, and creative ideas from around the world. We know how each platform works and why people are likely to engage. We are conduits to programming we know what is happening on-platform, and how to best distribute it off-platform. We have an inclusive and collaborative culture that aims to amplify diverse voices across all of our distribution channels. We are problem solvers who own our ideas and do whatever it takes to bring them to life.

This role will oversee the ideation, execution, and publishing of social content developed for social media platforms including Tik Tok, Instagram, X, and Facebook. The SiriusXM organic social team will partner with hosts, internal and external talent at our SiriusXM studios (or via Zoom/self-capture), off-site events across the country, and other special events and programs. Content encompasses social video (both planned and reactive) with a heavy emphasis on vertical video, custom graphics, live event coverage and more.

What youll do:

• Create compelling and engaging social content that drives both brand awareness and encourages users to actively engage with and click through content (as needed)
• Develop and execute content strategies across platforms that align with our brand identity and goals
• Manage social native content captures and asset production end-to-end including brainstorms, project outlines, and scripting for social videos that can be leveraged across channels, aligning with current trends and relevance
• Write copy for social media posts across the SiriusXM brand accounts, with a primary focus on sports content. Content genres may also include music, multicultural campaigns, entertainment and comedy.
• Collaborate with the analytics team to interpret and analyze all available data to make strategic and tactical recommendations.
• Works across internal stakeholders including Programming, Talent, PR, Marketing and Paid Social departments to facilitate asset requests and approval of content.
• Identify opportunities and develop 1-sheets for concepts that partners/talent use to pitch guests for social initiatives and facilitate approvals, with internal/external stakeholders
• Direct and prep talent, hosts on answering questions/prompts
• Identify relevant and topical moments in interviews to feature on social
• Present the team during weekly meetings, delineating team plans, needs, and requirements.
• Coverage during the evenings, on weekends and/or holiday weekends may be required with notice. Ability to travel up to 20% of the time for offsite events
• Film and edit videos shot on iPhone and DSLR cameras
• Collaborate across organic social team to develop cohesive support strategy, schedule content and track content distribution across platforms
• Represent SiriusXM, by hosting video content and speaking directly to the audience (as requested)

What youll need:

• Minimum 3-5 year of experience working at an agency or entertainment brand
• Minimum 3 years of experience, creating content, writing social content and managing social platforms
• Experience with social media management tools like Sprout and/or Emplifi
• Familiarity with video editing, photography and graphic design
• Understanding of primary social media and digital search KPIs
• Experience in Adobe Creative Cloud: Photoshop, AfterEffects, Premiere, and tools like Canva
• Experienced in Microsoft (Excel, Powerpoint, Word) and Google Suite (Slides, Docs, Sheets)
• Experience using Monday.com or similar project management software
• Sports/Music/Entertainment industry experience is preferred
• Experience working with high-profile campaigns and talent a plus
• Deep understanding, curiosity and use of multiple social media platforms and internet culture
• Excellent written and verbal communication skills with a high attention to detail
• Ability to effectively manage multiple projects in a fast-paced, high-volume environment
• Must work positively and collaboratively with other team members
• Strong analytical skills to carry out a metrics-driven approach to content creation
• Self-starter attitude and the ability to initiate and carry out projects with minimal supervision
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $64,000 to $83,300 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.