Senior Creative (Social & Influencer) Job at NewGen in New York

NewGen is a social-first creative and creator agency that stands at the forefront of culture, creators and community.

On a mission to challenge outdated advertising methodologies, and present a new way of doing things, it exists to revolutionise social connections, making advertising more relevant, engaging, fun, and effective.

With its genesis as a gaming influencer agency, it has honed its community expertise, connecting with modern consumers in a way that aligns with how it interacts, share, and make decisions in the digital age.

Want to join the team, here are our three non-negotiables.

• Input - Join in, take part, be heard and contribute, team members looking for an easy ride won't succeed here.
• Output - Focus on quality, if you're not happy with what we're creating then stop and ask why. Everything we create should be good enough for your portfolio.
• Together - Most importantly, do it together! Not feeling it, that's okay we're one team and support each other every step of the way. No egos. No judgment.

What's it like in the New York office?

• Startup culture in a larger agency group. Our New York office will be the starting point for Kairos in the US. We'll be a startup business with the backing of a well-established agency in the UK, giving us the best of both worlds.
• Hybrid culture - As a start-up in the US we know the importance of face time regularly. We equally understand the importance of flexibility. Our US team will be required in the office 3 days a week minimum.
• We're located on Broadway, so right in the hustle and bustle.

The Role

Kairos is looking for a Senior Creative to join the team. Focused on platforms like TikTok, Instagram and YouTube the perfect team member will be ahead of the curve on social, and will complement this skillset with a passion for gaming! The key things you'll be doing each day:

• Generating creative ideas aligned to client briefs.
• Rationalizing those decisions directly to our clients and senior stakeholders internally (where applicable), sometimes in pitch format, sometimes during weekly calls.
• Writing content to be delivered across channels, an interest in copywriting is a must!
• Proactively create - you'll produce creative ideas that can help unlock the true potential of our clients.
• Working with our strategists to understand the changes in consumer behaviour to always stay ahead with your creative.
• Bring your ideas to life visually, knowledge of the Adobe suite will be a great advantage in this role.

What you need to know to succeed

As a digital marketing agency that specializes in social media, it's imperative that you understand and are able to demonstrate experience of the following:

• The social media landscape, you stay up to date with the latest platforms and can articulate their differences and opportunities to clients. This includes but is not limited to, Reddit, Discord, Instagram, Twitter, YouTube, Twitch, Facebook, and Snapchat.
• Stay up-to-speed with the influencer landscape, being able to speak to trends and up-and-coming creators will be extremely advantageous.
• The gaming industry (ideal, not critical) - a lot of our clients come to us as we're specialists in the gaming space. Having knowledge of the industry, what's happening, what's working, what isn't, and being able to impress clients with your expertise will give you a massive advantage.
• Candidates who organically engage with creators on social media and speak confidently about them throughout our interview process will be hugely beneficial.

Our interview process

At Kairos we're looking for deeply passionate people who want to work with us as much as we want to work with them. Our process focuses on assessing a variety of skill sets and helps both you and us to understand if everyone is making the right decision. When we bring someone into the team we want to help them build a career with us, so the process is particularly important.

Stage One (30 mins)

Let's get to know each other.

An informal chat, firstly giving you the opportunity to ask questions about the role and find out more about the business, then we'll ask you three questions.

• Why do you want to work for Kairos?
• Why do you think you're right for this role?
• What were your biggest challenges and biggest successes in your previous role?

Stage Two (One hour - face to face if possible)

Let's get serious for a second.

An interview in front of two Kairos teammates. This stage will focus on your skillset, and ability to deliver the work and we'll ask questions about your specific experience aligned to the role. Some questions you may be asked are:

• Talk about a creative campaign that was delivered on Social that you weren't a part of, what did you like or dislike about it and how would you do it differently/take it to the next level?
• Where do you find you gather the most inspiration for the work that you do?
• Tell us about a project that you've worked on, what was the brief, what was the process, and what was the outcome.

Stage Three (One hour - face to face required, this is a hybrid role)

Would you like a glass of water?

A task and presentation in front of all three people from Stage One & Two. We use this task to understand core competencies:

• Ability to pitch and your professional communication style.
• Ability to create pitch decks / communicate your ideas visually.
• An understanding of your process

The task will present you with one of our existing clients and a previously released product, we'll ask you the best way to launch the product using social media. We're looking for a proposal which answers our questions, shows you feel comfortable in this space, but most importantly leaves us brimming with excitement about working with you.

If you're not successful at this stage we'll commit to providing full detailed feedback about your presentation, explaining why we've moved forward with someone else.

If you have any questions about this process please feel free to drop us a line at peopleandcultureus@kairosgroup.gg

Benefits

• Salary range: $80,000 - $120,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• Work From Home
• Free Food & Snacks
• Wellness Resources