twiceasnice Recruiting
VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req
twiceasnice Recruiting, Huntington Beach, California, us, 92615
VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.)
Find out more about this role by reading the information below, then apply to be considered.Location: Huntington Beach, CASalary: $200,000 - $225,000 + Annual Profit Sharing up to 30% + BenefitsBenefits: Medical, Dental, Vision, 401K, Vacation Days, Life Insurance, DisabilityJob Type: Full-Time (~50+ hours/week)Core Hours: M-F, 8am-5pmStart Date: ASAPSponsorship: Not availableRelocation Assistance: Not availableTravel: 20% - Mostly within the United StatesVP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) DescriptionOur client, a leading consumer goods brand, is seeking an entrepreneurial Vice President of Product Development & Marketing to join their team in Huntington Beach, CA. Reporting to the EVP of Sales & Marketing, you will drive
strategic marketing initiatives
and
lead product innovation
to elevate the brand, enhance customer experience, and support market expansion. This role is 65% focused on managing the entire product development lifecycle, so the ideal candidate will have a proven background in innovation, a track record of launching successful tangible products, and experience leading large-scale marketing campaigns. Success in this role requires being very
hands-on , with a strong focus on the end-user, excelling in a fast-paced environment, and developing and mentoring the Marketing Team to drive continual brand growth. This is a fantastic opportunity to join a well-established company with a respected brand, where a new generation of talent can help shape the company’s innovative future and drive long-term growth.VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) Responsibilities•
Develop & implement the company’s long-term marketing strategies•
Lead the entire new product lifecycle (65%) while overseeing day-to-day marketing activities (35%)•
Oversee brand management, digital, content, and advertising efforts•
Mentor and develop high-performing marketing and creative teams (3 direct reports)•
Create B2B retail marketing strategies for industrial & big-box channels•
Partner with suppliers & contract manufacturers for consumer insights and market research•
Ideate with a strong focus on customer satisfaction and product differentiation•
Conduct profitability analysis & assess market size, share, and competition•
Translate consumer insights and market needs into product enhancements•
Forecast business needs & identify new opportunities based on research and feedback from sales•
Develop and manage partnerships to support product marketing•
Manage marketing budgets, set KPIs, and evaluate campaign performanceVP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) Qualifications•
7+ years of product development & marketing experience for a
tangible product
is required•
5+ years in a
leadership
role is required•
Collaborative mindset with the ability to influence and drive alignment is required•
Strong presentation skills (both technical and strategic/customer-facing) are required•
Ability to work 100% on-site required
#J-18808-Ljbffr
Find out more about this role by reading the information below, then apply to be considered.Location: Huntington Beach, CASalary: $200,000 - $225,000 + Annual Profit Sharing up to 30% + BenefitsBenefits: Medical, Dental, Vision, 401K, Vacation Days, Life Insurance, DisabilityJob Type: Full-Time (~50+ hours/week)Core Hours: M-F, 8am-5pmStart Date: ASAPSponsorship: Not availableRelocation Assistance: Not availableTravel: 20% - Mostly within the United StatesVP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) DescriptionOur client, a leading consumer goods brand, is seeking an entrepreneurial Vice President of Product Development & Marketing to join their team in Huntington Beach, CA. Reporting to the EVP of Sales & Marketing, you will drive
strategic marketing initiatives
and
lead product innovation
to elevate the brand, enhance customer experience, and support market expansion. This role is 65% focused on managing the entire product development lifecycle, so the ideal candidate will have a proven background in innovation, a track record of launching successful tangible products, and experience leading large-scale marketing campaigns. Success in this role requires being very
hands-on , with a strong focus on the end-user, excelling in a fast-paced environment, and developing and mentoring the Marketing Team to drive continual brand growth. This is a fantastic opportunity to join a well-established company with a respected brand, where a new generation of talent can help shape the company’s innovative future and drive long-term growth.VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) Responsibilities•
Develop & implement the company’s long-term marketing strategies•
Lead the entire new product lifecycle (65%) while overseeing day-to-day marketing activities (35%)•
Oversee brand management, digital, content, and advertising efforts•
Mentor and develop high-performing marketing and creative teams (3 direct reports)•
Create B2B retail marketing strategies for industrial & big-box channels•
Partner with suppliers & contract manufacturers for consumer insights and market research•
Ideate with a strong focus on customer satisfaction and product differentiation•
Conduct profitability analysis & assess market size, share, and competition•
Translate consumer insights and market needs into product enhancements•
Forecast business needs & identify new opportunities based on research and feedback from sales•
Develop and manage partnerships to support product marketing•
Manage marketing budgets, set KPIs, and evaluate campaign performanceVP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) Qualifications•
7+ years of product development & marketing experience for a
tangible product
is required•
5+ years in a
leadership
role is required•
Collaborative mindset with the ability to influence and drive alignment is required•
Strong presentation skills (both technical and strategic/customer-facing) are required•
Ability to work 100% on-site required
#J-18808-Ljbffr