The Salvation Army USA Western Territory
Marketing and Communications Director
The Salvation Army USA Western Territory, Honolulu, Hawaii, United States, 96814
JOB TITLE:
MARKETING & COMMUNICATIONS DIRECTOR
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.DIRECT SUPERVISOR:
Divisional Director of DevelopmentSTATUS:
Full-Time, ExemptDATE:
May 2024Annual Salary:
$70,000 - $80,000
JOB SUMMARY:Working under the direct supervision of the Divisional Director of Development, the Marketing and Communications Director (MCD) will set and guide the strategy for all Marketing communications, public relations, and collateral to consistently articulate The Salvation Army Hawaiian and Pacific Islands Division's mission. The MCD will maximize the Army's advertising and/or digital dollars in the community to educate and inform current and future donors, ensuring that The Salvation Army Hawaiian and Pacific Islands Division upholds branding standards set by The Salvation Army National Headquarters. The MCD will ensure cohesive messaging and consistency in visuals, language, and values through every channel, across the entire division.
The MCD will manage the social media and Digital Marketing Specialist and work closely with multiple stakeholders (THQ, Staff, Program Directors, Corp Officers, etc.) within the organization to collaborate and facilitate multiple initiatives. The MCD will also elevate the reputation of The Salvation Army in Hawaii and the Pacific Islands as the trusted organization for positive change and impact in the community. The candidate must be able to anticipate project needs, discern work priorities, meet deadlines with little supervision, and be willing to work occasional evenings and weekends.
QUALIFICATIONS:* Bachelor's Degree (*Advanced degree preferred) and/or 5+ years related work experience.* Excellent computer skills and proficient in MS Office Suite, Trello, Adobe's Creative Suite including Photoshop, Illustrator, InDesign, and Internet software.* Experience in community and public relations.* High level of integrity and strict confidentiality.* Ability to balance entrepreneurial energy with a commitment to a team concept.* Must be a team player, take initiative, and be flexible in assisting others.* Reliable, dependable, strategic, and adaptable.* Possess maturity and confidence and able to maintain poise under pressure.* Command of English writing and speaking skills, able to communicate effectively and accurately, and make effective public presentations.* Ability to work with diverse populations and personalities.* Ability to develop strategic and creative marketing concepts, manage new initiatives in a fast-paced environment.* Ability to simplify complex issues to increase understanding.* Ability to think independently, research information, and resolve problems.* Must have a working knowledge of diverse software applications and ability to learn new software programs.* Must be proactive and able to show initiative as well as wisdom and diplomacy.* Strong organizational skills with the ability to manage multiple projects in a time-sensitive manner with accuracy and attention to detail.* Must exhibit a positive, professional, energetic attitude and enjoy working independently and in teams.* Must provide excellence in service to internal and external constituents.* Must provide consistent and reliable follow-through.* Ability to collaborate effectively with Territorial, Divisional, Corps level Officers and Staff.* Strong ability to engage the community via different channels and platforms.* Knowledge of and adherence to Salvation Army Mission, Policies and Procedures.
RESPONSIBILITIES:Develop, present and execute an annual comprehensive messaging and strategic marketing plan to DDOD for approval, execute and manage the approved marketing plan for the Division which should include:* Overall Marketing and Public Relations initiatives for the Division.* Messaging strategy for Divisional projects and Development Department needs across print, web, social, tv, radio, and other mediums.* Media and advertisement placement.* Lead creative development and direction for all Divisional events.* Coordination of marketing opportunities throughout the division.* Photographs and documents events.* Robust content strategy including acquisition of local stories, testimonials, photographs, and video resources.* Support Divisional Development team to develop and implement integrated marketing plans and materials.* Write themed columns for newsletters, donor touches, and the blog and/or website.* Research and find stories for Direct Mail newsletters.* Create and coordinate Marketing strategies with corporate and community partners.* Ensure consistent messaging and adherence to brand standards.* Act as liaison with Territorial CRD Department on regional/national campaigns.
Graphic Design:
Guide/Create visual communications to convey messages effectively and aesthetically:* Conceptualize, design and direct production of print, social/digital, audio, video and other marketing collateral.
Coordinate and manage Public Relations initiatives in generating earned media for the division, to include:* Review and edit media releases generated by the Public Relations consultant.* Review and participate in crisis communications planned by the Public Relations consultant.* Spearhead media training & support for officers and program directors.* Monitor media hits in print, broadcast, online outlets, and community reactions.* Research Salvation Army stories to share with media.
Oversee the content of the divisional website, to include:* Ensure the homepage is updated with relevant information.* Ensure that all materials posted on the website are aligned with Salvation Army values and language.* Ensure that each program site is well designed with appropriate graphics and current information.
Implement national Salvation Army campaigns as needed, to include:* Direct the national Online Red Kettle program throughout the division.* Coordinate Marketing and Public Relations initiatives for national campaigns.
Create Development Collateral as approved by DDOD including:* Sponsorship packages, Corporate packets, Formal development packages, Impact/Annual report.
Develop and report market data analysis on marketing & communications programs/activities to ensure cost effectiveness and alignment with organizational goals.* Maintain and manage agreements and contracts with third-party vendors.* Provide opportunities for meaningful engagement including planning and conducting tours and special events.
OTHER REQUIREMENTS:The position may require working under stressful conditions. The employee must be able to respond to crisis situations calmly and effectively. The employee must maintain regular and punctual work attendance and be available to travel when necessary. The employee must possess a valid Hawaii Driver's License.
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MARKETING & COMMUNICATIONS DIRECTOR
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.DIRECT SUPERVISOR:
Divisional Director of DevelopmentSTATUS:
Full-Time, ExemptDATE:
May 2024Annual Salary:
$70,000 - $80,000
JOB SUMMARY:Working under the direct supervision of the Divisional Director of Development, the Marketing and Communications Director (MCD) will set and guide the strategy for all Marketing communications, public relations, and collateral to consistently articulate The Salvation Army Hawaiian and Pacific Islands Division's mission. The MCD will maximize the Army's advertising and/or digital dollars in the community to educate and inform current and future donors, ensuring that The Salvation Army Hawaiian and Pacific Islands Division upholds branding standards set by The Salvation Army National Headquarters. The MCD will ensure cohesive messaging and consistency in visuals, language, and values through every channel, across the entire division.
The MCD will manage the social media and Digital Marketing Specialist and work closely with multiple stakeholders (THQ, Staff, Program Directors, Corp Officers, etc.) within the organization to collaborate and facilitate multiple initiatives. The MCD will also elevate the reputation of The Salvation Army in Hawaii and the Pacific Islands as the trusted organization for positive change and impact in the community. The candidate must be able to anticipate project needs, discern work priorities, meet deadlines with little supervision, and be willing to work occasional evenings and weekends.
QUALIFICATIONS:* Bachelor's Degree (*Advanced degree preferred) and/or 5+ years related work experience.* Excellent computer skills and proficient in MS Office Suite, Trello, Adobe's Creative Suite including Photoshop, Illustrator, InDesign, and Internet software.* Experience in community and public relations.* High level of integrity and strict confidentiality.* Ability to balance entrepreneurial energy with a commitment to a team concept.* Must be a team player, take initiative, and be flexible in assisting others.* Reliable, dependable, strategic, and adaptable.* Possess maturity and confidence and able to maintain poise under pressure.* Command of English writing and speaking skills, able to communicate effectively and accurately, and make effective public presentations.* Ability to work with diverse populations and personalities.* Ability to develop strategic and creative marketing concepts, manage new initiatives in a fast-paced environment.* Ability to simplify complex issues to increase understanding.* Ability to think independently, research information, and resolve problems.* Must have a working knowledge of diverse software applications and ability to learn new software programs.* Must be proactive and able to show initiative as well as wisdom and diplomacy.* Strong organizational skills with the ability to manage multiple projects in a time-sensitive manner with accuracy and attention to detail.* Must exhibit a positive, professional, energetic attitude and enjoy working independently and in teams.* Must provide excellence in service to internal and external constituents.* Must provide consistent and reliable follow-through.* Ability to collaborate effectively with Territorial, Divisional, Corps level Officers and Staff.* Strong ability to engage the community via different channels and platforms.* Knowledge of and adherence to Salvation Army Mission, Policies and Procedures.
RESPONSIBILITIES:Develop, present and execute an annual comprehensive messaging and strategic marketing plan to DDOD for approval, execute and manage the approved marketing plan for the Division which should include:* Overall Marketing and Public Relations initiatives for the Division.* Messaging strategy for Divisional projects and Development Department needs across print, web, social, tv, radio, and other mediums.* Media and advertisement placement.* Lead creative development and direction for all Divisional events.* Coordination of marketing opportunities throughout the division.* Photographs and documents events.* Robust content strategy including acquisition of local stories, testimonials, photographs, and video resources.* Support Divisional Development team to develop and implement integrated marketing plans and materials.* Write themed columns for newsletters, donor touches, and the blog and/or website.* Research and find stories for Direct Mail newsletters.* Create and coordinate Marketing strategies with corporate and community partners.* Ensure consistent messaging and adherence to brand standards.* Act as liaison with Territorial CRD Department on regional/national campaigns.
Graphic Design:
Guide/Create visual communications to convey messages effectively and aesthetically:* Conceptualize, design and direct production of print, social/digital, audio, video and other marketing collateral.
Coordinate and manage Public Relations initiatives in generating earned media for the division, to include:* Review and edit media releases generated by the Public Relations consultant.* Review and participate in crisis communications planned by the Public Relations consultant.* Spearhead media training & support for officers and program directors.* Monitor media hits in print, broadcast, online outlets, and community reactions.* Research Salvation Army stories to share with media.
Oversee the content of the divisional website, to include:* Ensure the homepage is updated with relevant information.* Ensure that all materials posted on the website are aligned with Salvation Army values and language.* Ensure that each program site is well designed with appropriate graphics and current information.
Implement national Salvation Army campaigns as needed, to include:* Direct the national Online Red Kettle program throughout the division.* Coordinate Marketing and Public Relations initiatives for national campaigns.
Create Development Collateral as approved by DDOD including:* Sponsorship packages, Corporate packets, Formal development packages, Impact/Annual report.
Develop and report market data analysis on marketing & communications programs/activities to ensure cost effectiveness and alignment with organizational goals.* Maintain and manage agreements and contracts with third-party vendors.* Provide opportunities for meaningful engagement including planning and conducting tours and special events.
OTHER REQUIREMENTS:The position may require working under stressful conditions. The employee must be able to respond to crisis situations calmly and effectively. The employee must maintain regular and punctual work attendance and be available to travel when necessary. The employee must possess a valid Hawaii Driver's License.
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