WuXi AppTec
Director, Digital Marketing
WuXi AppTec, Saint Paul, Minnesota, United States, 55118
The Digital Marketing Director is responsible for leading all digital marketing initiatives from campaign creation to execution, measurement, and optimization, ensuring all digital efforts are integrated with all marketing functions to support lead generation yielding pipeline growth.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.This role is 100% remote, with minimal (15-20%) travel required.The anticipated salary range for this position is $112,101 to $145,613.ResponsibilitiesPlan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, and digital advertising.Establish and execute a digital marketing strategy to distribute content and generate leads.Maintain consistent brand messaging across all digital channels.Identify, analyze, and measure trends and content to assess performance and optimize user experience.Create and maintain an editorial calendar to deliver targeted content, in partnership with the Marketing Content leader.Research, track, and analyze behaviors and trends and implement research into digital marketing campaigns.Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.Develop and monitor campaign budgets.QualificationsJob Requirements8+ years marketing experience in digital marketing, campaign development, and execution.Experience with SEO and SEM strategy and keyword research.Experience with Marketing Automation platforms (e.g., Pardot, Marketo, HubSpot).Experience with CMS (e.g., WordPress).Understanding of website analytics tools, such as Google Analytics.Preferred QualificationsProficiency in photo and video editing software.Strong sense of creativity, imagination, and innovation.Excellent interpersonal skills, with the ability to collaborate with other departments.Ability to analyze consumer metrics, reports, and trends.Strong project management and managerial skills.An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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The following information aims to provide potential candidates with a better understanding of the requirements for this role.This role is 100% remote, with minimal (15-20%) travel required.The anticipated salary range for this position is $112,101 to $145,613.ResponsibilitiesPlan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, and digital advertising.Establish and execute a digital marketing strategy to distribute content and generate leads.Maintain consistent brand messaging across all digital channels.Identify, analyze, and measure trends and content to assess performance and optimize user experience.Create and maintain an editorial calendar to deliver targeted content, in partnership with the Marketing Content leader.Research, track, and analyze behaviors and trends and implement research into digital marketing campaigns.Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.Develop and monitor campaign budgets.QualificationsJob Requirements8+ years marketing experience in digital marketing, campaign development, and execution.Experience with SEO and SEM strategy and keyword research.Experience with Marketing Automation platforms (e.g., Pardot, Marketo, HubSpot).Experience with CMS (e.g., WordPress).Understanding of website analytics tools, such as Google Analytics.Preferred QualificationsProficiency in photo and video editing software.Strong sense of creativity, imagination, and innovation.Excellent interpersonal skills, with the ability to collaborate with other departments.Ability to analyze consumer metrics, reports, and trends.Strong project management and managerial skills.An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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