Marketing Vice President for Innovative eHealth Solutions

Job Overview Join a leading-edge eHealth technology and services organization committed to revolutionizing healthcare. Our groundbreaking population health management platform is engineered to bridge care gaps, reduce risk, and enhance the quality of care and overall life for patients. We are in search of a strategic and results-driven Vice President of Marketing, who will be instrumental in propelling our marketing initiatives and facilitating our next phase of growth.

While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.Key Responsibilities

Strategic Leadership: Formulate and execute inventive marketing strategies while exemplifying leadership for the marketing team. Provide strategic direction in the planning, development, execution, and assessment of comprehensive marketing endeavors.Comprehensive Marketing Oversight: Supervise branding, digital and traditional marketing, event planning, public relations, and community outreach initiatives. Lead market research, product marketing, marketing communications, and advertising campaigns.Team Development: Mentor and motivate the marketing and communications team to craft persuasive messaging that resonates with our target demographics.Marketing Roadmap: Design and oversee the overarching marketing vision and strategies, driving quantifiable outcomes in brand visibility, customer acquisition, and organizational growth.Differentiation and Brand Management: Distinguish our brand and implement a sophisticated marketing strategy to outpace competitors while managing brand reputation and associated risks.Value Proposition Development: Formulate compelling value propositions to strengthen competitive advantages for our offerings.Collaboration and Alignment: Collaborate closely with the Executive team to define and communicate the marketing strategy, ensuring alignment with long-term objectives.Market Positioning: Work alongside Product and Sales teams to create messaging that aligns with market trends and customer demands, maintaining a competitive edge.Performance Measurement: Establish and track marketing KPIs, employing automation and reporting to evaluate the effectiveness of marketing strategies.Partnership Development: Build and nurture a dynamic network of marketing partnerships to enhance execution and broaden reach.Employee Engagement: Foster internal synergies to boost employee brand recognition and leverage relationships with both internal and external stakeholders.Cost-Effective Solutions: Conduct thorough analyses to gauge marketing ROI and devise cost-effective strategies.Customer Growth Strategies: Execute innovative, multi-channel customer growth strategies in partnership with Product, Sales, and Operations teams.Retention and Loyalty: Develop strategies aimed at enhancing brand loyalty and customer retention, showcasing successes through impactful case studies.Required Skills

3+ years of managerial experience in marketing health services and/or eHealth solutions, emphasizing a robust customer-centric focus.Demonstrated ability to build and lead cohesive teams, manage conflicts, and make informed decisions within a goal-driven environment.5+ years of progressive marketing management experience, overseeing brand strategy and creative deliverables.Practical expertise with CRM and SEO tools (e.g., Google Analytics, HubSpot, Salesforce) and digital marketing platforms.Strong analytical capabilities with a thorough understanding of big data interpretation.Exceptional organizational, presentation, and interpersonal abilities, with proficiency in effective cross-departmental communication.Proven experience in planning and executing multi-channel marketing campaigns.Willingness to travel for conferences and educational events as required.Qualifications

Bachelor’s Degree in Marketing, Communications, or a related discipline; a Master’s degree is preferred.Career Growth Opportunities This position not only offers a unique opportunity to make a significant impact on healthcare marketing but also facilitates continuous professional development and career advancement within a nurturing environment.Company Culture And Values Our organization champions a collaborative and innovative workplace atmosphere that prioritizes strategic insight and teamwork, fostering creativity and engagement to drive success.Networking And Professional Opportunities Engage with an extensive network of industry professionals, enhancing your skills through collaborative projects and innovative marketing strategies.Employment Type: Full-Time

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