Topcon Healthcare
Senior Marketing Manager, Harmony Applications & CDSS
Topcon Healthcare, Lakewood, New Jersey, us, 08701
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.For over 90 years, Topcon’s vision has been to solve societal challenges around the globe. In healthcare, we are developing innovations that improve patients’ health and quality of life.
We empower eye care providers with advanced imaging, diagnostic solutions, and intelligent data technology. Our robotic devices deliver simplicity without compromise, by capturing clear images with the push of a button.
By joining Topcon Healthcare, you become part of a growing, diverse, global team. With office locations throughout North America, whether you are on-site, remote, or hybrid, our culture empowers you to contribute to company and personal success each day. At Topcon Healthcare, you can grow your career, gain new perspectives, and help address society’s most pressing challenges. If you have drive, passion, and a desire to be part of a collaborative team, we want to hear from you.
At Topcon Healthcare, we don’t wait for the future. We invent it. Join us.
Topcon Healthcare Inc. Senior Marketing Managers (SMM) are the product and market experts for their assigned product portfolios. They are responsible for creating and executing a comprehensive downstream product strategy to help drive sales and increase profitability of assigned products. In addition, Senior Marketing Managers are responsible for creating portfolio-related marketing materials, collecting competitive and market analysis, and representing the Voice of the Customer. They must communicate market opportunities and gaps to both Product Management and Leadership.
Harmony is at the core of Topcon’s product strategy and execution for retinal disease-related products, including but not limited to OCT, fundus imaging, CDSS and AI applications. The ability to combine feedback from Sales, Marketing, Product Development, Business Development, KOLs, and prospective customers to drive the strategic vision and lead the commercialization of new features and products is critical to success in this role.
Responsibilities
Lead and supervise Marketing Manager(s) for assigned portfolio
Formulate and implement clear product vision and strategy for selling Topcon Healthcare’s complete solution including Harmony, CDSS and all other applications that align with overall business goals
Develop and implement annual marketing plans to drive product line success
Perform ongoing market, pricing, and competitive analyses and recommend enhancements as needed
Foster KOL relationships and a deep understanding of customer needs and business models to infuse voice of the customer into company plans
Ensure customer satisfaction by proactively soliciting feedback
Effectively commercialize new products and product updates
Create and execute commercialization plans
Create strong positioning statements and selling messages
Develop and execute on publication and podium strategy to support product awareness
Produce effective sales aids and clinical marketing collateral to support selling efforts
Support sales and customer training efforts with product content and deliver training as needed
Develop project briefs (including messaging) for key projects related to assigned product portfolio
Deliver information for leadership by preparing special analyses and reports as requested
Support product line demonstrations and sales efforts at key trade shows
Maintain market knowledge by attending trade shows, reviewing professional publications, establishing personal networks, participating in professional societies, and completing relevant professional courses.
This job requires 30% overnight travel, often including weekends.
Preferred qualities and experiences
High-level analytical skills and an ability to think strategically to solve complex business problems
Experience with medical imaging, EHR and PACS systems
Strong understanding of system, device and application interoperability
Experience with SaaS, PaaS, cloud applications and computing (Microsoft Azure) with knowledge of security and compliance as it relates to healthcare
Ability to engage in in-depth clinical conversations as it relates to product
Ability to manage multiple projects simultaneously and update priorities as needed
Excellent interpersonal skills and the ability to relate well with Executives, Sales Personnel, and customers
Strong clinical writing skills
BA/BS required; MBA preferred
5+ years of medical industry or eyecare clinic experience
10+ years of product management or product marketing experience
Key Competencies:
Strategic Thinking
Clinical Insight
Leadership and Team Management
Communication and Collaboration
Analytical and Problem-Solving Skills
Market and Competitive Analysis
Base Pay:Expected Base Pay Range: $145,000 to $175,000 Annualized
The base pay range included is a projected hiring range for a position, level and potential work location(s) listed. Topcon provides the compensation range that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full-time schedule.
Bonus eligible:In addition to base pay, compensation for this position includes eligibility for a 15% annual bonus.
Benefits:Topcon offers a comprehensive benefit package for this position including medical, dental, vision, life insurance, disability insurance, tax saving spending accounts a 401(k) plan with employer match, tuition reimbursement in addition to other perks and benefits. We also offer time off for our employees to recharge. Our employees are eligible for paid company holidays, paid personal time off, and paid sick time that meets or exceeds state/local requirements.
Topcon reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation; individual candidate compensation may be determined based on individual skills, experience, training, certifications, education, final work location and other factors not related to an applicant’s sex or other status protected by local, state, or federal law. Changes in the position level, location or other factors associated with the role may change the final determined compensation. The recruiter can provide additional information during the hiring process.
EEO Statement:We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
#J-18808-Ljbffr
We empower eye care providers with advanced imaging, diagnostic solutions, and intelligent data technology. Our robotic devices deliver simplicity without compromise, by capturing clear images with the push of a button.
By joining Topcon Healthcare, you become part of a growing, diverse, global team. With office locations throughout North America, whether you are on-site, remote, or hybrid, our culture empowers you to contribute to company and personal success each day. At Topcon Healthcare, you can grow your career, gain new perspectives, and help address society’s most pressing challenges. If you have drive, passion, and a desire to be part of a collaborative team, we want to hear from you.
At Topcon Healthcare, we don’t wait for the future. We invent it. Join us.
Topcon Healthcare Inc. Senior Marketing Managers (SMM) are the product and market experts for their assigned product portfolios. They are responsible for creating and executing a comprehensive downstream product strategy to help drive sales and increase profitability of assigned products. In addition, Senior Marketing Managers are responsible for creating portfolio-related marketing materials, collecting competitive and market analysis, and representing the Voice of the Customer. They must communicate market opportunities and gaps to both Product Management and Leadership.
Harmony is at the core of Topcon’s product strategy and execution for retinal disease-related products, including but not limited to OCT, fundus imaging, CDSS and AI applications. The ability to combine feedback from Sales, Marketing, Product Development, Business Development, KOLs, and prospective customers to drive the strategic vision and lead the commercialization of new features and products is critical to success in this role.
Responsibilities
Lead and supervise Marketing Manager(s) for assigned portfolio
Formulate and implement clear product vision and strategy for selling Topcon Healthcare’s complete solution including Harmony, CDSS and all other applications that align with overall business goals
Develop and implement annual marketing plans to drive product line success
Perform ongoing market, pricing, and competitive analyses and recommend enhancements as needed
Foster KOL relationships and a deep understanding of customer needs and business models to infuse voice of the customer into company plans
Ensure customer satisfaction by proactively soliciting feedback
Effectively commercialize new products and product updates
Create and execute commercialization plans
Create strong positioning statements and selling messages
Develop and execute on publication and podium strategy to support product awareness
Produce effective sales aids and clinical marketing collateral to support selling efforts
Support sales and customer training efforts with product content and deliver training as needed
Develop project briefs (including messaging) for key projects related to assigned product portfolio
Deliver information for leadership by preparing special analyses and reports as requested
Support product line demonstrations and sales efforts at key trade shows
Maintain market knowledge by attending trade shows, reviewing professional publications, establishing personal networks, participating in professional societies, and completing relevant professional courses.
This job requires 30% overnight travel, often including weekends.
Preferred qualities and experiences
High-level analytical skills and an ability to think strategically to solve complex business problems
Experience with medical imaging, EHR and PACS systems
Strong understanding of system, device and application interoperability
Experience with SaaS, PaaS, cloud applications and computing (Microsoft Azure) with knowledge of security and compliance as it relates to healthcare
Ability to engage in in-depth clinical conversations as it relates to product
Ability to manage multiple projects simultaneously and update priorities as needed
Excellent interpersonal skills and the ability to relate well with Executives, Sales Personnel, and customers
Strong clinical writing skills
BA/BS required; MBA preferred
5+ years of medical industry or eyecare clinic experience
10+ years of product management or product marketing experience
Key Competencies:
Strategic Thinking
Clinical Insight
Leadership and Team Management
Communication and Collaboration
Analytical and Problem-Solving Skills
Market and Competitive Analysis
Base Pay:Expected Base Pay Range: $145,000 to $175,000 Annualized
The base pay range included is a projected hiring range for a position, level and potential work location(s) listed. Topcon provides the compensation range that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full-time schedule.
Bonus eligible:In addition to base pay, compensation for this position includes eligibility for a 15% annual bonus.
Benefits:Topcon offers a comprehensive benefit package for this position including medical, dental, vision, life insurance, disability insurance, tax saving spending accounts a 401(k) plan with employer match, tuition reimbursement in addition to other perks and benefits. We also offer time off for our employees to recharge. Our employees are eligible for paid company holidays, paid personal time off, and paid sick time that meets or exceeds state/local requirements.
Topcon reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation; individual candidate compensation may be determined based on individual skills, experience, training, certifications, education, final work location and other factors not related to an applicant’s sex or other status protected by local, state, or federal law. Changes in the position level, location or other factors associated with the role may change the final determined compensation. The recruiter can provide additional information during the hiring process.
EEO Statement:We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
#J-18808-Ljbffr