Optimizely
Solution Strategy Director- Content Marketing
Optimizely, Lakewood, New Jersey, us, 08701
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
At our core, we believe work is about more than just numbers - it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.
Introduction
The Solution Strategy Director for CMP will play a key role in defining and executing the go-to-market (GTM) strategy for one of Optimizely’s flagship products. This role requires a deep understanding of the product's Ideal Customer Profile (ICP), value proposition, and competitive landscape to craft and implement GTM programs that generate pipeline, drive bookings, and improve customer retention.
In this role, you will be responsible for developing compelling sales enablement content and collaborating closely with the product organization to create a GTM launch plan for tier 1 product releases. As a key member of the GTM team, you will ensure alignment between product strategy and market execution, proactively communicating the progress of key initiatives and milestones. Reporting to the VP of Solution Strategy, you will have a direct impact on how we bring innovative solutions to market and deliver value to our customers.
Job Responsibilities
In this role, you will:
Develop a deep understanding of the product’s Ideal Customer Profile (ICP), personas, competitive landscape, key customers, use cases, pricing, and packaging, as well as how the product fits into the broader Optimizely platform.
Design and implement go-to-market (GTM) programs to address pipeline gaps and drive retention through targeted plays and initiatives.
Create and deliver enablement content to:
Sales teams to enhance discovery, pitches, and objection handling.
Sales development teams to improve prospecting and outbound strategies targeted at the right personas.
Customer success teams to boost retention and long-term customer engagement.
Actively monitor progress against pipeline and bookings targets by territory and source, identifying gaps and creating solutions to address them.
Lead GTM launches for key product capabilities, collaborating with Product, Marketing, Partners, Onboarding, and Services teams to ensure successful execution.
Proactively communicate progress and results to senior leadership, ensuring alignment and transparency.
Key Performance Indicators (KPIs):
Support the CMP business in achieving quarterly and annual pipeline, bookings, and retention targets.
Ensure alignment between product strategy and market execution for key capability launches.
Knowledge and Experience
10+ years of experience in SaaS companies, including presenting to senior leaders at customer and partner organizations.
Proven ability to collaborate cross-functionally with GTM teams and Product Management.
Demonstrated success in designing and launching key GTM initiatives across various cross-functional teams.
Preferably experienced working with solution and technology partners within a software organization.
Strong project management skills, with the ability to create and present project plans in coordination with cross-functional global teams.
Ability to engage and present to internal and external audiences on a variety of topics.
Must be an independent, motivated worker with excellent communication and interpersonal skills.
Keen attention to detail, especially during complex rollouts involving multiple factors, including operational and pricing considerations.
Strong knowledge and/or experience in the relevant solution area (CMP); direct knowledge of Optimizely’s products is a plus.
Education
Bachelors Degree
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
At our core, we believe work is about more than just numbers - it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.
Introduction
The Solution Strategy Director for CMP will play a key role in defining and executing the go-to-market (GTM) strategy for one of Optimizely’s flagship products. This role requires a deep understanding of the product's Ideal Customer Profile (ICP), value proposition, and competitive landscape to craft and implement GTM programs that generate pipeline, drive bookings, and improve customer retention.
In this role, you will be responsible for developing compelling sales enablement content and collaborating closely with the product organization to create a GTM launch plan for tier 1 product releases. As a key member of the GTM team, you will ensure alignment between product strategy and market execution, proactively communicating the progress of key initiatives and milestones. Reporting to the VP of Solution Strategy, you will have a direct impact on how we bring innovative solutions to market and deliver value to our customers.
Job Responsibilities
In this role, you will:
Develop a deep understanding of the product’s Ideal Customer Profile (ICP), personas, competitive landscape, key customers, use cases, pricing, and packaging, as well as how the product fits into the broader Optimizely platform.
Design and implement go-to-market (GTM) programs to address pipeline gaps and drive retention through targeted plays and initiatives.
Create and deliver enablement content to:
Sales teams to enhance discovery, pitches, and objection handling.
Sales development teams to improve prospecting and outbound strategies targeted at the right personas.
Customer success teams to boost retention and long-term customer engagement.
Actively monitor progress against pipeline and bookings targets by territory and source, identifying gaps and creating solutions to address them.
Lead GTM launches for key product capabilities, collaborating with Product, Marketing, Partners, Onboarding, and Services teams to ensure successful execution.
Proactively communicate progress and results to senior leadership, ensuring alignment and transparency.
Key Performance Indicators (KPIs):
Support the CMP business in achieving quarterly and annual pipeline, bookings, and retention targets.
Ensure alignment between product strategy and market execution for key capability launches.
Knowledge and Experience
10+ years of experience in SaaS companies, including presenting to senior leaders at customer and partner organizations.
Proven ability to collaborate cross-functionally with GTM teams and Product Management.
Demonstrated success in designing and launching key GTM initiatives across various cross-functional teams.
Preferably experienced working with solution and technology partners within a software organization.
Strong project management skills, with the ability to create and present project plans in coordination with cross-functional global teams.
Ability to engage and present to internal and external audiences on a variety of topics.
Must be an independent, motivated worker with excellent communication and interpersonal skills.
Keen attention to detail, especially during complex rollouts involving multiple factors, including operational and pricing considerations.
Strong knowledge and/or experience in the relevant solution area (CMP); direct knowledge of Optimizely’s products is a plus.
Education
Bachelors Degree
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
#LI-SA1
#J-18808-Ljbffr