Vice President, Content Development & Strategies Job at BNY Mellon in Boston

OverviewAt BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities, and people everywhere.We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.About BNY Investments:BNY Investments is a leading investment manager, with $2.1 trillion in assets under management as of September 30, 2024. Through an investor-first approach, the firm brings to clients the best of both worlds: specialist expertise from seven specialist investment managers offering solutions across every major asset class, backed by the strength, stability, and global presence of BNY.BNY Investments is a division of BNY, which has more than $50 trillion in assets under custody and/or administration as of September 30, 2024. BNY can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments.We’re seeking a future team member for the role of Content Developer & Strategist to join our North America Distribution Marketing Team in Investments. This is a hybrid role located in New York City, NY.In this role, you'll make an impact in the following ways:Implement the content development and strategy framework that supports the intermediary client segments with content that is relevant, interconnected, high quality, and easy to consume.Work closely with Persona and Channel Marketing and Sales to identify content priorities to support across the sales cycle for targeted personas. Then connect content creators to identify and coordinate content requests, gaps, and needs.Develop original content and/or work with content creators to deliver content in the right formats for activation across owned, earned, and paid channels.Work closely with content creators across the Investments organization and BNY to bring BNY’s best thinking to life in an advisor- and client-centric manner with a focus on driving engagement and commercial outcomes.Partner closely across a broad cross-functional team to evolve capabilities of and experience on the Investments website and champion SEM concepts to improve website traffic and drive familiarity and consideration.Interpret, synthesize, and share metrics of content performance.Maintain a strong understanding of the North America intermediary business, broad wealth industry, and industry dynamics.Collaborate closely with SMEs, compliance, and within the Investments and Corporate Marketing team to deliver content in a timely manner.To be successful in this role, we’re seeking the following:Bachelor’s degree or the equivalent of work experience required.Strong experience (3+ years preferred) in the investment/asset management/intermediary market or other relevant industry.Experience in influencing groups and individuals at all levels across multiple functions.Ability to learn quickly, innovate, adapt, influence, and lead projects.Excellent written, verbal, and interpersonal communication skills with proficiency in writing for digital channels.Series 7 and 66 preferred.Organized, thoughtful, and enthusiastic about driving business growth.Our Benefits and Rewards:BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, which can support you and your family through moments that matter.BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.#J-18808-Ljbffr