Amazon.com Services LLC
Influencer Marketing Manager, Amazon MGM Studios
Amazon.com Services LLC, Culver City, California, United States, 90232
Job Title: Influencer Marketing Manager
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.Amazon MGM Studios is looking for an Influencer Marketing Manager to join our team. In this role, you will be part of a dedicated group within Prime Video Marketing that maintains relationships with influencers and fans of our series, films, and brand. The team works collaboratively with marketing, PR, social, media, promotions, events, and partnerships to increase engagement and reach.Key Responsibilities:Develop and maintain direct relationships with A-list creators and content studios; success will in part be measured by the talents’ participation in Prime Video’s marketing process and satisfaction with Prime Video.Partner with talent, influencers, and Prime Video internal teams to create impactful campaigns that drive social conversation.Drive regular communication and engagement with influencers.Brief and manage a roster of creative, production, influencer, and social media agencies.Oversee our social media distribution approach for partnerships balancing channel efficiencies/target, talent goals, and content creative.Collaborate with a range of internal teams (e.g. PR, legal, content) to negotiate agreements and amplify impact.Maintain knowledge and expertise and be the resident expert in target demographic/genre.Have a pulse on trends and leaders in the social community.Develop creative strategies to secure influencer participation while delivering results for Prime Video campaigns.Partner with key cross-functional teams to influence successful, measurable marketing ideas and plans to drive Amazon Originals advertising while integrating influencer participation in our marketing, advertising, owned and operated channels, and events.Build strong relationships and become a critical partner to the internal Prime Video series, film brand, and PR leads.Partner with marketing teams to influence differentiated marketing plans that optimize influencer skills.Develop KPIs and insights both internally and with external partners to benchmark expectations and goals.Minimum Qualifications:4+ years of professional non-internship marketing experienceExperience building and optimizing multiple, simultaneous marketing campaignsExperience managing or working within cross-functional marketing and creative teamsExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)Experience in influencer marketing, social media, marketing, or a related fieldExperience working with talent and external stakeholdersAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Compensation:
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.This position will remain posted until filled. Applicants should apply via our internal or external career site.
#J-18808-Ljbffr
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.Amazon MGM Studios is looking for an Influencer Marketing Manager to join our team. In this role, you will be part of a dedicated group within Prime Video Marketing that maintains relationships with influencers and fans of our series, films, and brand. The team works collaboratively with marketing, PR, social, media, promotions, events, and partnerships to increase engagement and reach.Key Responsibilities:Develop and maintain direct relationships with A-list creators and content studios; success will in part be measured by the talents’ participation in Prime Video’s marketing process and satisfaction with Prime Video.Partner with talent, influencers, and Prime Video internal teams to create impactful campaigns that drive social conversation.Drive regular communication and engagement with influencers.Brief and manage a roster of creative, production, influencer, and social media agencies.Oversee our social media distribution approach for partnerships balancing channel efficiencies/target, talent goals, and content creative.Collaborate with a range of internal teams (e.g. PR, legal, content) to negotiate agreements and amplify impact.Maintain knowledge and expertise and be the resident expert in target demographic/genre.Have a pulse on trends and leaders in the social community.Develop creative strategies to secure influencer participation while delivering results for Prime Video campaigns.Partner with key cross-functional teams to influence successful, measurable marketing ideas and plans to drive Amazon Originals advertising while integrating influencer participation in our marketing, advertising, owned and operated channels, and events.Build strong relationships and become a critical partner to the internal Prime Video series, film brand, and PR leads.Partner with marketing teams to influence differentiated marketing plans that optimize influencer skills.Develop KPIs and insights both internally and with external partners to benchmark expectations and goals.Minimum Qualifications:4+ years of professional non-internship marketing experienceExperience building and optimizing multiple, simultaneous marketing campaignsExperience managing or working within cross-functional marketing and creative teamsExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)Experience in influencer marketing, social media, marketing, or a related fieldExperience working with talent and external stakeholdersAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Compensation:
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.This position will remain posted until filled. Applicants should apply via our internal or external career site.
#J-18808-Ljbffr