Creative Director

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Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Why Gallo?With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.SummaryResponsible to drive multi-channel creative output on behalf of a dedicated book of business, ensuring brand consistency across commerce, retail, and digital throughout the consumer journey. Requires a strong focus on inspiring, nurturing, and managing a team of creative contributors including copywriters, designers, external agencies, and content creators to produce innovative, compelling, cohesive messaging and visuals while acting as the primary guardian of Gallo brand identities. This role also collaborates with business stakeholders and Client Partnership lead(s) to stimulate consumer engagement and support marketing goals by developing compelling brand experiences. Through skilled creative direction, demonstrated business acumen, and effective resource management, the Sr. Creative Manager, Brand Stewardship plays a crucial role shaping Gallo brands to enable a competitive edge in the market.Core accountabilities of this position:Creative Direction:

Expertise developing and defining creative strategies and related elements; working with teams to conceive original concepts, refine and execute work, and deliver successful in-market activations.Client Partnership:

Collaboration with internal marketing clients to develop sound creative strategies and successful executions in support of business and brand objectives.Talent Development:

Advance the workgroup vision, providing steady leadership and daily coaching to team members to elevate individual performance and team contribution.Creative Direction:

Crafts visionary creative solutions that resonate with consumers across channels and touchpoints.Maintains consistent adherence to and quality assurance of brand identity guidelines as prescribed.Upholds the integrity of brands that migrate from innovation/renovation to activation, extending brand expression and experience principles more broadly.Works closely with Brand Development colleagues to ensure Brand Stewardship teams embrace prescribed principles and guidelines, e.g. package design extensions, new varietals, and product families.Leads and participates in creative strategy discussions, driving alignment between commerce and brand teams while remaining open to alternative approaches.Develops strategic communication plans and messaging maps for campaigns and platforms, ensuring a cohesive and impactful brand narrative across various channels.Leads the development of differentiated conceptual territories and corresponding activation principles in support of program/campaign objectives.Partners with cross-functional colleagues to analyze and map the shopper journey, both in-store and online-retail, to fully understand how consumers engage with brands at various touchpoints.Takes an active role in brand briefings; challenges conventional approaches by offering alternate recommendations that effectively deliver on business objectives.Utilizes shopper and retailer insights to craft compelling visuals and persuasive copy that effectively meets shoppers at each stage of their journey, driving brand engagement, conversion, and loyalty.Oversees content creation including social media, photo, and video to ensure the development of compelling, high-quality posts and assets within prescribed budgets and timelines.Inspires and guides the creation of compelling, on-brand copy and messaging across all communication platforms, ensuring consistency and effectiveness.Champions innovative storytelling and the creation of engaging, memorable experiences that resonate with target audiences.Ensures creative work is strategically sound and maintains brand integrity across all consumer touchpoints.Works closely with Brand Development, Client Partnership, Creative Strategy, Media, and Digital Marketing to ensure seamless integration across consumer touchpoints.Supports and contributes to the creation and implementation of processes and tools that enhance creative operations and workflow efficiency.Maintains impeccable attention to detail and quality, ensuring that creative output not only meets but exceeds expectations.Client Partnership:

Collaborates with stakeholders to craft and execute creative strategies that achieve business and brand objectives for a seamless blend of vision and practicality and a demonstrable impact on sales.Presents creative concepts and campaigns to clients and internal teams with persuasive confidence-clearly articulating vision, strategy, and supporting business rationale.Works closely with clients, internal stakeholders, and cross-functional team members to review and refine strategies, concepts, and campaign executions.Actively engages with assigned brands and client groups through regular meetings, fostering strong relationships while staying abreast of evolving business needs and objectives.Partners with Client Partnership team lead to organize bi-annual review meetings with clients to assess partnership effectiveness, identifying and acting on opportunities to increase Gallo Creative's value-add.Solicits real-time feedback from clients regarding engagement and output of creative contributors; applies learnings to address challenges and drive continuous improvement.Proactively seeks opportunities to enhance efficiency and increase speed to market, leveraging creative thinking to solve complex challenges and maximize the value of marketing investments.Remains abreast of industry trends, emerging media, and new technologies to continually drive innovative thinking and make unsolicited recommendations to marketing clients and stakeholders.Ensures that travel and entertainment budgets, training, and general expenditures remain within budget.

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