CoreTechs
Marketing Manager
CoreTechs, Pasco, Washington, us, 99302
Marketing ManagerUSA Remote - PST preferred
Note: MUST be legally authorized to work in the United States.
SUMMARY:
This group works closely with Minecraft Education as well as Microsoft Education and is responsible for Content Marketing, GTM Strategy, and Customer/Product storytelling. From informing product storytelling with case studies or managing a blog, to informing pitches and presentations given about Minecraft to prepping for events for Minecraft Education, this team always has a lot of exciting work to doThis is a fantastic opportunity to make an enormous impact on kids' lives all around the worldA successful Marketing Manager on this team will be extremely organized and able to drive a rhythm of business. If you are comfortable managing multiple projects with varying timelines this role is for you. This team needs someone process driven who can align stakeholders from multiple disciplines around marketing plansIf you are a clear communicator with project management skills and an understanding of GTM strategy, branding, and positioning, we'd love to chat with you
RESPONSIBILITIES:
Drive content marketing ROB that will result in strong customer engagement. Its purpose is to attract & retain customers by consistently creating and curating relative and valuable content with the intention of changing or enhancing customer behaviorManage our digital marketing execution through asset management and custom development to support our web presenceDrive our events execution through appropriate standardization across geographies, including branding, audience-appropriate content, tools and instrumentationDevelop customer segmentation, targeting, and funnel management with our community team to create better connected engagement throughout our customer's purchase/usage journeyManage multiple marketing programs of various sizes in scope from numerous partners simultaneously that require significant cross-functional collaborationPartner with external partners and internal creative teams to identify marketing assets needs for marketing programs and manage the asset creation process end to end from ideation to production to reviews and executionAt first the focus will be coordination of work across partner teams (Marketing operations) and campaign development/management:
Managing content calendar of learning content and storytellingManaging customer and community engagement workEvents- overall ROB- briefs from partner teamsProject Tracking in ClickUpKeeping stakeholders informed of project statusDrafting weekly/biweekly emails to teams.Down the line, once we build up process there:
Ideally, we'd like this person to independently manage projects, such as:Audience strategy & segmentationEnd-to-end execution of marketing campaigns o Partnership with MSFT EDU on sales enablement for Minecraft EduTherefore, if someone has experience in CRM//customer comms//customer journey, they could take some of that work on as opposed to purely asset managementTypical Day in the Role:
Purpose of the Team: The purpose of this team is the Minecraft Franchise Marketing team. This group works closely with Minecraft Education as well as Microsoft Education and is responsible for Content Marketing, GTM Strategy, and Customer/Product storytelling. From informing product storytelling with case studies or managing a blog, to informing pitches and presentations given about Minecraft to prepping for events for Minecraft EducationKey Projects: This role will contribute to operationalizing marketing efforts and marketing roadmaps within the Minecraft space. The sponsor and this role sit at the intersection of two teams and will be prioritizing operations around Marketing which includes Digital literacy campaigns and will manage these end-to-end.Typical Task Breakdown and Operating Rhythm: The role will consist of responsibilities listed in the JD
QUALIFICATIONS:
Strong project leader with over 4 years of experience leading larger multi-disciplinary teams, collaboratively and independentlyExperience of delivering multiple programs running concurrently in various life cycle stages through planning to operations and implementationExperience in project management with the ability to manage marketing and communications planning, resource needs, dependencies, and results analysisStrong organizational skills to manage ensure numerous deliverables are complete across key milestones within timelines and budgetsSelf-starter and ability to be solution oriented and a creative problem solver to get work doneStrong business communication skills, writing, and interpersonal skillsSkills:
Project Management SkillsAbility to navigate ambiguityProblem Solving SkillsExecutive PresenceInfluential SkillsExperience working in education preferredStrong cross team/group/org collaboration & consensus building skills
ADDITIONAL INFORMATION:Candidate Requirements:
Years of Experience Required: 5-8 overall years of experience in the fieldDegrees or certifications required: N/ADisqualifiers: N/ABest vs. Average: The ideal resume would contain:Experience in Education TechnologyExperience with Gaming experiencePerformance Indicators: Performance will be assessed based on meeting deadlines and quality of workTop 3 Hard Skills Required + Years of Experience
Minimum 4 years' experience with Education TechnologyMinimum 4 years' experience with strong understanding of project management & project platforms such as CRM softwareMinimum 4 years' experience with Microsoft 365
We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities.
req21130-1
Note: MUST be legally authorized to work in the United States.
SUMMARY:
This group works closely with Minecraft Education as well as Microsoft Education and is responsible for Content Marketing, GTM Strategy, and Customer/Product storytelling. From informing product storytelling with case studies or managing a blog, to informing pitches and presentations given about Minecraft to prepping for events for Minecraft Education, this team always has a lot of exciting work to doThis is a fantastic opportunity to make an enormous impact on kids' lives all around the worldA successful Marketing Manager on this team will be extremely organized and able to drive a rhythm of business. If you are comfortable managing multiple projects with varying timelines this role is for you. This team needs someone process driven who can align stakeholders from multiple disciplines around marketing plansIf you are a clear communicator with project management skills and an understanding of GTM strategy, branding, and positioning, we'd love to chat with you
RESPONSIBILITIES:
Drive content marketing ROB that will result in strong customer engagement. Its purpose is to attract & retain customers by consistently creating and curating relative and valuable content with the intention of changing or enhancing customer behaviorManage our digital marketing execution through asset management and custom development to support our web presenceDrive our events execution through appropriate standardization across geographies, including branding, audience-appropriate content, tools and instrumentationDevelop customer segmentation, targeting, and funnel management with our community team to create better connected engagement throughout our customer's purchase/usage journeyManage multiple marketing programs of various sizes in scope from numerous partners simultaneously that require significant cross-functional collaborationPartner with external partners and internal creative teams to identify marketing assets needs for marketing programs and manage the asset creation process end to end from ideation to production to reviews and executionAt first the focus will be coordination of work across partner teams (Marketing operations) and campaign development/management:
Managing content calendar of learning content and storytellingManaging customer and community engagement workEvents- overall ROB- briefs from partner teamsProject Tracking in ClickUpKeeping stakeholders informed of project statusDrafting weekly/biweekly emails to teams.Down the line, once we build up process there:
Ideally, we'd like this person to independently manage projects, such as:Audience strategy & segmentationEnd-to-end execution of marketing campaigns o Partnership with MSFT EDU on sales enablement for Minecraft EduTherefore, if someone has experience in CRM//customer comms//customer journey, they could take some of that work on as opposed to purely asset managementTypical Day in the Role:
Purpose of the Team: The purpose of this team is the Minecraft Franchise Marketing team. This group works closely with Minecraft Education as well as Microsoft Education and is responsible for Content Marketing, GTM Strategy, and Customer/Product storytelling. From informing product storytelling with case studies or managing a blog, to informing pitches and presentations given about Minecraft to prepping for events for Minecraft EducationKey Projects: This role will contribute to operationalizing marketing efforts and marketing roadmaps within the Minecraft space. The sponsor and this role sit at the intersection of two teams and will be prioritizing operations around Marketing which includes Digital literacy campaigns and will manage these end-to-end.Typical Task Breakdown and Operating Rhythm: The role will consist of responsibilities listed in the JD
QUALIFICATIONS:
Strong project leader with over 4 years of experience leading larger multi-disciplinary teams, collaboratively and independentlyExperience of delivering multiple programs running concurrently in various life cycle stages through planning to operations and implementationExperience in project management with the ability to manage marketing and communications planning, resource needs, dependencies, and results analysisStrong organizational skills to manage ensure numerous deliverables are complete across key milestones within timelines and budgetsSelf-starter and ability to be solution oriented and a creative problem solver to get work doneStrong business communication skills, writing, and interpersonal skillsSkills:
Project Management SkillsAbility to navigate ambiguityProblem Solving SkillsExecutive PresenceInfluential SkillsExperience working in education preferredStrong cross team/group/org collaboration & consensus building skills
ADDITIONAL INFORMATION:Candidate Requirements:
Years of Experience Required: 5-8 overall years of experience in the fieldDegrees or certifications required: N/ADisqualifiers: N/ABest vs. Average: The ideal resume would contain:Experience in Education TechnologyExperience with Gaming experiencePerformance Indicators: Performance will be assessed based on meeting deadlines and quality of workTop 3 Hard Skills Required + Years of Experience
Minimum 4 years' experience with Education TechnologyMinimum 4 years' experience with strong understanding of project management & project platforms such as CRM softwareMinimum 4 years' experience with Microsoft 365
We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities.
req21130-1