Marketing Content Specialist Job at Journey Health & Lifestyle in Richmond

At Journey Health & Lifestyle, we are building a dynamic, high growth direct-to-consumer healthcare products company. As a Marketing Content Specialist, you will help manage content creation and optimization across our marketing and commerce channels. Using words, pictures and videos to tell the story of our products and the impact they can have on our customers’ lives.

You will collaborate closely with our sales, marketing, customer service, product management, digital and operations groups to strategically deliver the right information and experiences to our customers through their pre-sales and post-sales journey. You will also manage our email campaigns and prospect and customer email flows using Klaviyo and/or Hubspot. The ideal leader for this position will be a consumer-focused, creative self-starter who can work collaboratively to increase the quantity and quality of all forms of content.

Job Responsibilities

• Work closely with Marketing, Ecommerce and Sales teams to develop content and delivery of that content to grow Journey’s brand awareness and help educate customers at different stages of the sales funnel
• Manage the company’s email campaign strategy and execution
• Manage the company’s organic social media strategy and execution and assist paid media team as needed
• Evaluate and track key success metrics across email, social and online content
• Work closely with the Marketing team on creative development

Qualifications

• Bachelor’s degree required
• Direct to Consumer, Retail, Healthcare or CPG experience a plus
• 5+ years of experience in email and content marketing
• Experience measuring, analyzing, and reporting performance of email, social and content efforts
• Strong ability to distill actionable insights from our data, identify growth opportunities, and develop execution plans accordingly
• Ability to prioritize tasks and projects appropriately, understanding what involves the most urgency
• Strong interpersonal skills and ability to work well in a dynamic team environment
• Passionate about digital media and wants to stay on top of trends and changes in the industry

This is a hybrid positon which will require work in our office 2-3 days per week. Candidates must live in the Richmond, Va. area.

Journey Health & Lifestyle is committed to equal employment opportunity for all qualified individuals and does not discriminate based on race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We value diversity at our company and strive to create an inclusive work environment where everyone feels respected, valued, and empowered to reach their full potential.