Website and Content Digital Coordinator Job at Highlands Ranch Community Associa

Website and Digital Content Coordinator FLSA Status: Non-Exempt General Statement of Duties: Performs various strategic, administrative, and operational duties associated with website updates and maintenance, marketing, social media coordination and digital marketing. The Website and Digital Content Coordinator supports the association’s digital platforms including the website, social media platforms and internal/external digital communication efforts. This role is responsible for managing and analyzing the effectiveness of digital presence platforms, media campaigns and website analytics for HRCA. The website and digital content coordinator will work closely with staff to create compelling, on-brand content. This position will stay current with the latest trends and best management practices in digital communications. Supervision Received: Works under the supervision of the Digital Business Development Manager. Supervision Exercised: None JOB DESCRIPTION Examples of Duties: The following examples of duties are intended to be illustrative only and are not intended to be all inclusive. Website: Maintains, manages and updates HRCA’s website content. Edits website content for accuracy and consistency. Enhances web pages with the addition of photos, graphics and videos. Proofreads, fact checks and copyedits for website/social media and other digital platforms. Creates and delivers internal communications content, including email updates, newsletters, videos and presentations. Monitors and measures the effectiveness of internal/external communications and makes recommendations for improvement based on feedback and data analysis. Leads the creation of site content and features to continually improve the website user experience and support the organization’s goals and strategies. Manages the website’s content, including creating new content, pages and functionality. Increase traffic and engagement to the website. Apply SEO best practices and strategies and track website analytics. Assist with website accessibility efforts, including—but not limited to—reviewing web content to ensure compliance, regularly testing and reporting web content for accessibility, and becoming a staff expert on creating accessible content. Social Media Oversees and manages the creation, maintenance and execution of a content calendar that populates HRCA social media channels (Facebook, Instagram, LinkedIn). Creates HRCA social media strategies to promote programming and events for the organization and post important occurrences that impact the Highlands Ranch community. Guide and schedule planning and production of video content and photography with contractors. Respond to comments and messages and use analytics to track engagement and adjust strategies as needed. Digital Marketing Create and plan digital marketing campaigns to support all HRCA programs, events and marketing initiatives. Develop and maintain a content calendar (Monday) to ensure that digital initiatives are timely and relevant. Create a digital marketing calendar to streamline the dissemination of materials to community lists. Monitor and lead all search engine optimization, lead generation and email marketing. Ensure best practices and a comprehensive approach to communications across the website and social media platforms, leveraging analytics to drive future content development. Assists in the maintenance of the digital photo library. Other Support the Marketing and Communications department to ensure internal and external communications requests are fulfilled effectively and efficiently while meeting corporate brand guidelines. Update and maintain communications standards and enforce guidelines as necessary. Collaborate and manage outside vendors/contractors as needed (website, video, photography, etc.) Supervise and guide one or more employees/interns. Other tasks as assigned by the Director of Marketing and Communications. Physical and Environmental Standards: Upper body strength is a requisite to lift/move 40 pounds unassisted. Standing and walking for long periods of time; bending, stooping, pushing, pulling and climbing. Work may be performed both indoors and outdoors. If indoors, work is performed in a busy office where noise and interruptions prevail. If outdoors, all types of weather conditions may occur, including but not limited to heat, rain, snow, wind. The ability to talk and hear via the telephone and through face-to-face communication is needed. Vision requirements include near and far acuity. Qualifications QUALIFICATIONS Required Knowledge, Skills & Abilities: Knowledge of graphic design, marketing, digital marketing and web design. Strong research, organizational and interpersonal skills, with the ability to establish and maintain effective working relationships with co-workers. Ability to work flexible hours which might include occasional nights and or weekends. Must pass a pre-employment background check and drug screening. Benefits: Benefits for full time employees include Health Insurance, Telehealth, Life insurance, EAP (Employee Assistance Program), STD/LTD, Flex Plans, 401k plus company match, PTO options, Tuition Reimbursement, Employee Discounts (30%) for Programs and Events, Referral Program and Recreation Center usage. Education: Must have a bachelor’s degree or be enrolled in an accredited four-year college or university in communications, marketing, public relations, web design or a related field. Experience: Graduation from an accredited college or university with a bachelor’s degree in journalism, marketing, public relations or communications. Proven written communication skills. Writing sample required. Minimum of three (3) years working experience in a related field. Website update and content creation experience in Dot Net Nuke. Previous experience executing social media campaigns and extensive knowledge of social media platforms (Instagram, Facebook, X, TikTok, Linked) and content creation. Experience in digital content creation, including video, graphics, photos, social media platforms and more. Working knowledge of a wide range of software including Adobe CC software (InDesign, Illustrator, and Photoshop), Canva, Monday, Constant Contact and Microsoft Outlook. Proven ability to multitask and work in a fast-paced, time-sensitive environment. Collaborative, organized, detail-oriented and able to adhere to deadlines. Experience in web design and content production. Ability to communicate effectively, both verbally and in writing. Ability to represent HRCA professionally at all times. Must be a self-starter, highly motivated individual that works well with a team. Knowledge of SEO (search engine optimization) and CMS (content management system). Application Submittal Deadline: 11-22-2024 EOE