Creative Director Job at Barrows in New York

BUSINESS OVERVIEWWPP Unite OverviewThere’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.BarrowsBarrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.As a key part of WPP Unite, Barrows will help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.ROLE & RESPONSIBILITIESWithin the WPP Unite structure Barrows is seeking a dynamic Creative Director responsible for leading and inspiring the creative team to develop innovative marketing campaigns that drive sales and brand engagement. The creative team works to develop commerce marketing concepts and designs for integrated marketing programs and experiential retail designs at mass retail across the US. They collaborate with clients to understand their vision, translating it into compelling visual and strategic concepts, and ensuring all creative output aligns with brand identity. They unlock big ideas that engage US and global audiences and produce compelling content that supports our clients' stories across digital and physical retail.In addition to bringing a killer attitude and energy, this individual must be able to:Lead the creation of shopper marketing programs from concept development to design and executionServe as a leader, creative mind, and project manager in oneConnect the dots between creative and strategy to tell the client’s storyDrive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutionsEnsure the team delivers creative excellence through structured guidance, mentorship, and inspiration; take lead role in infusing team with digital and shopper knowledge through ongoing trainingProactively drive the process to generate and brief in creative, actionable, and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of client’s business and the audienceDevelop creative briefs for ideation sessions and lead creative brainstorm sessions for client opportunitiesCreate strategically sound designs and concepts against the required brief and revertWork collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on briefBe the face representing Barrows creative to clients and agency partners, relying on deep understanding of brands and the tradeConfidently articulate and defend our work; ideate and solve problems with clientsCraft and deliver highly-strategic creative presentationsWork with the client service team to identify growth opportunities with current and prospective clientsCraft the design associated with the client’s brand/projectProvide a strong design point of view regarding messaging hierarchy, typography, layout, and colorDevelop and implement processes and structures to achieve creative visionGenerate exploratory mood boards by gathering literature and internet referencesQUALIFICATIONS10+ years of agency and/or strategic creative experience in brand, trade or shopper marketing or category managementCPG/Shopper experience a mustStrong portfolio showcasing successful shopper marketing /CPG campaigns, demonstrating a range of creative concepts and executionTeam leadership experienceExcellent verbal and written communication skills, with the ability to present ideas and creative concepts clearly and persuasivelyElevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrationsCreative strategy and copywriting experience strongly preferredAbility to lead and drive client solutions through ambiguity, and adapt to changing prioritiesAbility to work in the office 3 days a weekSALARY & BENEFITSThe base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.Benefits include:Unlimited PTOMedical, Dental, Vision (with an option for free medical care!)401K with a % matchVarious maternity/paternity leave optionsFully funded disability and life insurance optionsHeadspace subscriptionWellness Stipendand more....GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.#J-18808-Ljbffr