Content Marketing Coordinator and Media Relations Job at Withum in New York

Looking to work at a firm that encourages a work life balance?Withum is a forward-thinking, technology-driven advisory and accounting firm, helping clients to Be in a Position of StrengthSMin today's modern business landscape.Withum empowers clients with innovative tools and solutions to address their accounting, tax and overall business management needs. Withum is a place where talent thrives. We recruit only the best and brightest people, with a genuine passion for the business.As a Content Marketer, you will report to and work closely with the firm's Director of Communications to coordinate and execute on content creation and strategy and collaborate with go-to-market marketing professionals and their SMEs (Subject Matter Experts). You will collaborate with the Digital Marketing Team to understand performance metrics to help drive engagement and growth and strategize with marketing teams on content distribution across marketing technology platforms. Content quality and brand consistency are paramount to ensure a cohesive voice while optimizing content for search engines. You will be a key contributor to firm content creation, development and review of marketing campaigns and thought leadership.Withum's brand is a reflection of our people, our culture and our strength. Withum has become synonymous with teamwork and client service excellence. The cornerstone of our success can truly be accredited to the dedicated professionals who work here every day, whose mission is to help our clients grow and thrive - to be in a position of strength. But our commitment goes beyond our clients as we continue to live theWithum Way, promoting personal and professional growth for all team members, clients, and surrounding communities.How You'll Spend Your Time:Content Coordination and CreationWorking with the Director of Communications on executing a content strategy that aligns with marketing and business goalsContent Creation:Creating and editing high-value content across various platforms, including websites, blogs, social media, proposals and email campaigns that drives engagement, supports go-to-market strategies and builds brand awarenessPartnering with the design team to produce high-quality short to medium form content, including multimediaCampaign Development:Collaborating with the industry marketers, digital marketing team and the firm's SMEs to brainstorm, plan, develop, review and execute content marketing campaigns and deliverablesData-driven Optimization:Collaborating with the digital marketing team on keyword research and use SEO best practices to create and optimize contentMonitoring and analyzing content performance metrics with the digital marketing team and Director of Communications to refine strategies and improve engagementContent Management:Creating and populating industry editorial calendars with niche marketers, providing topic ideasCoordinating inbound content publication requests, providing guidance and feedback to ensure consistent quality and toneAssisting in safeguarding content quality, brand tone of voice and style across the firm's communication channels and materialsCross-functional Collaboration:Updating cross-functional marketing teams, i.e. industry marketers, communications, digital marketing, pursuit, and creative, with trending content to elevate the brand experience for target audiencesAlways Learning:Staying up to date with industry trends, competitors, and emerging content marketing best practicesContributing to the on-going development of the firm's writing and digital content style guidesMedia RelationsActing as the Firm liaison for media inquiries and Withum's SMEsBuilding and managing relationships with editors at industry-specific, regional, national and international centers of influence and the accounting profession as a wholeAssisting in maintaining the database of press and media contacts within the media monitoring and distribution toolThe Kinds of People We Want to Talk to Have Many of The Following:Bachelor's degree in journalism, communications, marketing or related field2+ years of experience in content marketing, marketing communications, news media or related fieldAbility to use storytelling to engage readersAbility to translate complex concepts into easy-to-digest thoughtsCreative, innovative and strategic mindsetAn eye for accuracy and attention to detailExcellent command of grammar, punctuation and spellingEffective time and project management, prioritization and organizationExcellent written, verbal and interpersonal communicationAbility to work within a fast-paced, deadline-driven environmentActive and quick learningClose collaboration and continuous communicationAbility to thrive in both self-driven and team-oriented atmospheresFamiliarity with Microsoft OfficeContent Marketing backgroundSearch Engine Optimization (SEO) familiaritySocial media familiarityB2B marketingProfessional service firm backgroundAP Style familiarityWithumSmith+Brown, PC is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, creed, religion, ancestry, age, sex, (including pregnancy), genetic information, marital status, domestic partnership status, familial status, affectional or sexual orientation, gender identity, citizenship status, national origin, disability or handicap, veteran status, weight, height, or any other classification protected by federal, state, or local law.The compensation for this position will vary by location. If you reside in New York City, please see below. In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. Final offer amounts are based on multiple factors such as the specific role, hiring location, as well as the individual's skills, experience, and qualifications. For additional information on our benefits, visit our website athttps://www.withum.com/careers/.New York City ranges are from $50,000 - $60,000 annually#LI-MM1