Senior Vice President of Marketing Strategy

Senior Vice President of Marketing StrategyAbout the CompanyJoin an innovative and emerging membership-based wellness practice that specializes in advanced treatment plans designed to improve health and well-being.IndustryHealth, Wellness and FitnessTypePrivately Held, VC-backedFounded2016Employees201-500Funding$26-$50 millionCategoriesHealth CareAlternative MedicineHealthNutritionPregnancyYogaHealth DiagnosticsMedicalSpecialtiesSupplementsMedical CarePersonalized Health PlansHealth CoachingIn Depth Lab TestingTechnologyNutritionPreventionMedicineFunctional MedicineAutoimmune DiseaseTelemedicineBusiness ClassificationsB2CAbout the RoleWe are seeking a highly experienced Senior Vice President of Marketing Strategy to lead our direct-to-consumer (DTC) and B2B2C marketing initiatives. As a vital member of our team, you will be a dynamic full-stack marketer with extensive experience in healthcare marketing, particularly focusing on root cause resolution medicine. This leadership position requires a strategic thinker capable of crafting and implementing innovative marketing strategies aimed at driving customer acquisition, engagement, and retention.Your responsibilities will include optimizing various marketing channels such as SEO, content marketing, influencer partnerships, and public relations, all while achieving key performance indicators. We value exceptional leadership and communication skills, as well as a hands-on approach to ensure smooth execution of marketing campaigns.The ideal candidate will possess a minimum of 15 years of marketing experience, predominantly in DTC healthcare, along with a solid understanding of growth marketing principles and data analytics. A genuine passion for functional health and root-cause medicine is essential, along with a proven history of driving growth and meeting customer acquisition and retention targets. Experience in a fast-paced startup environment and an eagerness to be actively involved in marketing efforts are also highly advantageous.As a brand champion, you will ensure consistent messaging and positioning and work collaboratively with cross-functional teams to foster comprehensive growth. If you are ready to take the next step in your career and make a meaningful impact in the health and wellness industry, we encourage you to apply!Hiring Manager TitleCo-CEOTravel PercentLess than 10%FunctionsMarketing