Vice President & Head of Performance Marketing and Demand Generation

Vice President & Head of Performance Marketing and Demand GenerationAbout the CompanyAmbitious healthcare intelligence platformIndustryComputer SoftwareTypePrivately HeldFounded2014Employees501-1000CategoriesInformation Technology & ServicesBig DataEnterprise SoftwareHealth Care Information TechnologyPredictive AnalyticsSpecialtiesdata engineeringlife sciencespredictive analyticshealthcareprofessional servicesmachine intelligencesoftware-as-a-serviceartificial intelligenceproduct managementproduct marketingand b2bBusiness ClassificationsEnterpriseB2BAbout the RoleThe Company is in search of a VP/Head of Performance Marketing and Demand Generation to lead the expansion and management of a high-performing growth marketing team. The successful candidate will be responsible for driving predictable and scalable pipeline contribution to support revenue objectives, with a strong focus on Account-Based Marketing (ABM) efforts. This role requires a leader with a proven track record in developing, scaling, and optimizing demand generation systems, particularly in the B2B enterprise SaaS or DaaS software space. The VP/Head will be expected to own the marketing funnel, provide strategic data insights, and advance customer and prospect segmentation strategies. Collaboration with sales, business development, and product teams is essential to ensure the execution of go-to-market programs that meet pipeline and revenue targets. Candidates for this role at the company should be adept at turning vision into strategy, optimizing across various marketing channels, and have extensive experience with marketing automation, ABM, and reporting tools. The ideal candidate will be a performance leader, a great manager and coach, highly data-driven, and technically fluent in marketing. They should also possess outstanding communication skills, be a team player, and be comfortable in a fast-paced environment. The role demands a self-motivated, innovative, and analytical individual who can build strong relationships and collaborate effectively across multiple stakeholders. Experience in healthcare SaaS or healthcare analytics is preferred, and the candidate should be prepared to work with a diverse set of channels and tactics to achieve aggressive growth goals.Hiring Manager TitleCMOTravel PercentLess than 10%FunctionsMarketing