The Vantage Group is hiring: Senior Creative Strategist in California

Interesting is Shaping the Future of Social Media Advertising? Our client is a leader in the world of data-driven social media advertising, with a proven track record of over $1 billion in ad spend for major direct-to-consumer (DTC) brands Are you a creative strategist who thrives at the intersection of data and creativity? Do you want to work with some of the world’s top brands, helping them craft performance-driven ads that engage and convert? If so, this opportunity could be your next career-defining move. As a Senior Creative Strategist, you will be at the forefront of developing innovative ad strategies, working closely with production teams to turn insights into impactful video and static ads. You’ll shape campaigns that drive client revenue growth and set new standards in digital marketing, all while collaborating with a passionate, high-performing team. About the Company: This company has revolutionized video marketing by specializing in data-driven, high-performance advertising content tailored for social media platforms. They’re known for their pay-for-performance model, where clients only pay if the ads outperform anything else they’ve run. This unique approach has led to strong, lasting client relationships and high retention rates. With a diverse client base spanning industries such as fashion, beauty, health and wellness, food, fitness apps, and financial services, they bring unparalleled expertise to every project. By leveraging advanced analytics and rapid experimentation, they quickly identify what resonates with audiences, driving an average 80% increase in client investment. Responsibilities: Develop and execute creative strategies that drive client success: Utilize data, research, and creative insights to inform strategy. Analyze advertising data from platforms like Meta Ads Manager and TikTok Ads Manager. Conduct consumer, product, and competitor research. Collaborate with production teams to produce engaging video and static image ads. Write scripts and copy that align with the overall creative strategy. Provide and implement feedback to refine creative outputs. Continuously analyze results from creative tests and iterate on strategies to improve performance. Weekly strategic account planning: Take responsibility for the strategic planning of 1-3 client accounts. Identify top-performing concepts using data-driven insights. Stay up-to-date on effective trends and concepts within the social media ecosystem. Required Skills and Qualifications: 5 years of experience in performance marketing or direct response advertising. Proven track record in creating social media digital ads, especially in beauty, fashion, or wellness. Strong understanding of social media platforms, including Instagram, TikTok, and Facebook. Hands-on experience with ad management platforms like FB Ads Manager, TikTok Ads Manager, YouTube, or Snapchat. Ability to analyze data, draw actionable insights, and make data-driven decisions. Excellent written and verbal communication skills, with the ability to clearly present complex ideas. Strong project management skills, with the ability to manage multiple projects and meet deadlines. Adaptable and able to thrive in a fast-paced, evolving industry. Comfortable using Google Suite (Gmail, Docs, Sheets, Slides). Location: Downtown Los Angeles, CA (Hybrid) – The role offers a blend of in-office and remote work flexibility, with in-person collaboration 1-2 days per week. Compensation and benefits: The expected range of starting pay for this role is $100,000 – $115,000 annually plus a great bonus 100% Employee Covered Medical, Dental Insurance Unlimited PTO and Paid Sick Leave 401k with Matching Annual Education and Training Stipend Remote Work Flexibility Stipend Paid Parental Leave (up to 12 weeks) A Creative, Collaborative Work Environment Personal Coaching for Career Growth Why Join? Imagine working for a company that has quietly become the largest producer of social media ads in the USA, responsible for over $1 billion in ad spend and trusted by some of the biggest names in fashion, health, and tech. You’ll have the chance to innovate, collaborate, and see the direct impact of your creative strategies on client success. If you’re looking for a role where you can blend analytical thinking with creative execution, this is your opportunity to make a mark and be part of a team that’s shaping the future of digital advertising.