Upper Deck
Sports Marketing Campaign Specialist
Upper Deck, Carlsbad, California, United States, 92002
SUMMARY
The Marketing team is looking for a positive minded, detail-oriented self-starter to support product lines featuring NHL, PGA, AEW and other key licenses. The Sports Marketing Campaign Specialist position will be a key contributor to content marketing initiatives and athlete branding opportunities, which includes strategy and execution of product support materials, social media content, videos, advertising campaigns, fan engagement, community outreach, website content, banners, product announcements and sponsorship assets. The position will also provide detailed metrics and analytics for all campaigns. The Sports Marketing Campaign Specialist will report to the Senior Sports Marketing Manager and will regularly work with the Director of Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIESWork closely with product, design and Brand teams to develop and manage a marketing calendar supporting Upper Deck's campaignsDevelop omni-channel brand awareness and conversion campaigns to support sports products and programsIdentify new media, advocacy and partnership opportunities to support product launches and manage the day-to-day relationship and asset distributionConduct market research and competitive analysis to identify market trends and consumer preferencesHelp facilitate asset ideation, creation and execution, including approval processDevelop creative briefs and coordinate banners, ads and other graphicsDevelop creative briefs and manage timelines for production of printed assets, including signage, mailings, catalogs, print ads, promos, etc.Identify key influential figures in the sports space and develop ways to collaborateIdeate organic promotional ideas that provide community engagement and program awarenessCoordinates contests and promotional sweepstakes programs, including obtaining legal approvals, acquiring and delivering sweepstakes prizes, coordinating related promotional events and interfacing with sweepstakes winnersCollaborate with Content, Digital Marketing, and Sports Marketing Team to create fresh content that highlights Upper Deck athletes, celebrates their milestones, and markets existing and upcoming productCollaborate with Digital Marketing Team for SEO, product releases on the website, scheduling paid digital campaigns and emailsAssist with compiling and reporting of key marketing metrics and analyticsDevelop post-campaign review of results and recommendationsExcel as a team player and strive to maximize team/department performanceEDUCATION/EXPERIENCE
3-4 Years of marketing experienceSports and/or collecting industry experience a plusREQUIREMENTS
Excellent organization and project management skillsStrong communication skills to effectively convey marketing messages across various channels and engage target audiencesAbility to manage multiple and changing priorities and adhere to deadlinesTeam player with excellent interpersonal skillsSolid research and analytical skillsCreative, problem solver, detail orientedExperience with Microsoft Suite: Office, Word, PowerPoint, ExcelExperience creating and/or editing videos is a plusPhotoshop, Illustrator, InDesign experience is a plusSolid knowledge in all relevant social media platformsExperience with WordPress Blog publishing a plusProfessional demeanor; team player orientation. Ability to interface with internal and external parties at all levels.Ability to perform duties under minimal supervision while exercising discretion and independent judgmentHands on, energetic and motivated self-starterOther details
Job Family 300sPay Type HourlyMin Hiring Rate $29.00Max Hiring Rate $31.00
Apply Now
The Marketing team is looking for a positive minded, detail-oriented self-starter to support product lines featuring NHL, PGA, AEW and other key licenses. The Sports Marketing Campaign Specialist position will be a key contributor to content marketing initiatives and athlete branding opportunities, which includes strategy and execution of product support materials, social media content, videos, advertising campaigns, fan engagement, community outreach, website content, banners, product announcements and sponsorship assets. The position will also provide detailed metrics and analytics for all campaigns. The Sports Marketing Campaign Specialist will report to the Senior Sports Marketing Manager and will regularly work with the Director of Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIESWork closely with product, design and Brand teams to develop and manage a marketing calendar supporting Upper Deck's campaignsDevelop omni-channel brand awareness and conversion campaigns to support sports products and programsIdentify new media, advocacy and partnership opportunities to support product launches and manage the day-to-day relationship and asset distributionConduct market research and competitive analysis to identify market trends and consumer preferencesHelp facilitate asset ideation, creation and execution, including approval processDevelop creative briefs and coordinate banners, ads and other graphicsDevelop creative briefs and manage timelines for production of printed assets, including signage, mailings, catalogs, print ads, promos, etc.Identify key influential figures in the sports space and develop ways to collaborateIdeate organic promotional ideas that provide community engagement and program awarenessCoordinates contests and promotional sweepstakes programs, including obtaining legal approvals, acquiring and delivering sweepstakes prizes, coordinating related promotional events and interfacing with sweepstakes winnersCollaborate with Content, Digital Marketing, and Sports Marketing Team to create fresh content that highlights Upper Deck athletes, celebrates their milestones, and markets existing and upcoming productCollaborate with Digital Marketing Team for SEO, product releases on the website, scheduling paid digital campaigns and emailsAssist with compiling and reporting of key marketing metrics and analyticsDevelop post-campaign review of results and recommendationsExcel as a team player and strive to maximize team/department performanceEDUCATION/EXPERIENCE
3-4 Years of marketing experienceSports and/or collecting industry experience a plusREQUIREMENTS
Excellent organization and project management skillsStrong communication skills to effectively convey marketing messages across various channels and engage target audiencesAbility to manage multiple and changing priorities and adhere to deadlinesTeam player with excellent interpersonal skillsSolid research and analytical skillsCreative, problem solver, detail orientedExperience with Microsoft Suite: Office, Word, PowerPoint, ExcelExperience creating and/or editing videos is a plusPhotoshop, Illustrator, InDesign experience is a plusSolid knowledge in all relevant social media platformsExperience with WordPress Blog publishing a plusProfessional demeanor; team player orientation. Ability to interface with internal and external parties at all levels.Ability to perform duties under minimal supervision while exercising discretion and independent judgmentHands on, energetic and motivated self-starterOther details
Job Family 300sPay Type HourlyMin Hiring Rate $29.00Max Hiring Rate $31.00
Apply Now