City of San Bernardino, CA
Marketing and Public Relations Specialist
City of San Bernardino, CA, San Francisco, California, United States, 94199
Salary :
$60,605.16 - $73,674.24 Annually
Location :
CA 92401, CA
Job Type:
Full-Time
Job Number:
24-33515-11
Department:
Police Department
Opening Date:
11/12/2024
Closing Date:
12/1/2024 11:59 PM Pacific
Job Summary
Are you looking for an opportunity for professional growth and development? Consider joining the City of San Bernardino's Police Department a Marketing and Public Relations Specialist
!
About the Position: The Marketing and Public Relations Specialist manages public and community relations tasks, developing and implementing strategies to enhance the department's community presence in line with its mission, vision, and values. Acting as the department's spokesperson, media liaison, and community representative, this individual coordinates and executes public relations tactics, including media relations, social media, and community outreach activities.
The Ideal Candidate:
Demonstrates excellent oral and written communication skills to effectively communicate the department's core mission, vision, and values to the general public. Preferably experienced in a municipal government setting. Proven ability to develop successful business marketing strategies. Skilled in managing business social media accounts. Proficient in editing digital videos and photography. Qualified candidates must successfully pass a thorough police background investigation which includes a:
Personal History Statement and Pre-Background Interview Questionnaire Packet California Department of Justice (DOJ) and Federal Bureau of Investigation (FBI) background investigation Background Investigation with an Investigator About the City: The City of San Bernardino is a community rich in history and cultural diversity. Influences of Native Americans, Mexican settlers, and Spanish missionaries can still be seen throughout the City today. From 1810 to the present, San Bernardino has been recognized for its scenic beauty and strategic location. Today, the City of San Bernardino serves as the county seat and is the largest city in the County of San Bernardino with a population of 222,203. Essential Duties & Responsibilities
ESSENTIAL FUNCTIONS
Executes department and city communications plans, developing and implementing goals, policies, and procedures.
Creates and implements proactive public relations strategies using media relations, social media, advertising, and direct communication. Researches, writes, edits, and distributes press releases, news articles, and public service announcements across various media platforms. Interfaces with media, organizes press briefings, responds to inquiries, and supports communications during emergencies. Prepares presentations, conducts on-camera interviews, and coordinates city video projects for television and social media. Represents the department at events, engages with community groups, and coordinates public tours of department facilities. Knowledge:
Writing and reporting techniques for various media formats. Ability to develop and execute effective public information and marketing strategies. Skills in managing media interactions, conducting press conferences, and drafting media releases. Experience in planning and coordinating events to enhance public outreach. Competence in digital photography, video production, and social media management. Understanding of laws, statutes, and ordinances related to media relations and public information dissemination. Skills:
Ability to craft effective and informative public information across various mediums. Experience in planning, directing, and coordinating departmental media and public relations activities. In preparing and delivering oral and written presentations, including on-camera and on-radio appearances. Capability to analyze issues, propose solutions, and implement recommendations within established guidelines. Maintaining confidentiality of sensitive information acquired during work duties. Establishing and maintaining effective relationships with diverse cultural and ethnic groups, and collaborating effectively within a team environment.
Click here
to view the Marketing and Public Relations Specialist job description.
Minimum Qualifications
Education and Experience: Bachelor's Degree in Public Administration, Public Relations, Journalism, Communications, or a closely related field.
Or
One (1)year of experience Public Relations or other related experience. Licenses, Certifications, and Equipment: A valid State driver's license is required. Supplemental Information
BENEFITS AND REWARDS
The City offers an attractive compensation and benefit package, that includes:
Retirement
- Participation in the California Public Employees' Retirement System (CalPERS). Classic members with less than 6 months separation: CalPERS 2% at 55, single highest year plan. New members, CalPERS 2% at 62, three highest year average plan. Health Insurance
- Monthly contribution of $715.00 (Employee Only), $1,377.00 (Employee plus one), or $1,841.00 (Employee plus Family) for health, dental and vision premiums. Eligible employees who waive all medical, dental, vision, supplemental life, and supplemental AD&D benefits will receive an annual "Health Insurance Waiver Stipend" of $3,500.00 every first paycheck of December. Leave
- Vacation beginning at 80 hours after one year, 96 hours of sick leave annually, 13 holidays, plus 18 hours of floating holiday time. Life & Accidental Death and Dismemberment Insurance
- The City provides Term Life and Accidental Death & Dismemberment (AD&D) Insurance. SELECTION PROCEDURE
Application Process
Submit a completed job application and responses to the Supplemental Questionnaire, which fully describe the nature of your professional experience and qualifications. Resumes will not be accepted in lieu of the application or supplemental application materials.
Application Review
Minimum qualifications Completion of the supplemental questionnaire
The rating of the supplemental questions may determine application status and/or rank on the eligible list. Applications submitted without all required materials will not be considered.
Successful candidates will be placed on an eligible list, and highly qualified candidates will be referred to the appointing authority for further consideration. Candidates advancing in the selection process will receive information/instructions via email only.
Accommodation The City of San Bernardino is committed to providing reasonable accommodations for qualified applicants with disabilities, whether physical or mental. If you require such accommodations during the assessment process, it is your responsibility to contact the Human Resources Department in writing before the recruitment closing date. For further details on how to request accommodation, please reach out to us at 909-384-5104 or email Stephanie Rivera at rivera_es@sbcity.org.
The San Bernardino Police Department is an equal opportunity employer and is committed to creating and maintaining a work environment that is free of all forms of discriminatory harassment, including sexual harassment and retaliation (Government Code §12940(k); 2 CCR 11023).
Click here
to view the Police Department's Equal Employment Opportunity Utilization Report.
Pre-Employment Process may include, but is not limited to:
Application Review Written Exam Personal History Statement and Pre-Background Interview Questionnaire Packets Oral Exam Background Investigation with the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI) Background Investigation with Investigator Pre-employment Medical Exam, including drug test. Psychological Evaluation Employment/Professional Reference Check The City of San Bernardino reserves the right to modify the selection process as necessary to conform to administrative or business necessity.
For more information about this position, please contact the
City of San Bernardino Human Resources Department at 909-384-5104.
THE CITY OF SAN BERNARDINO IS AN EQUAL OPPORTUNITY EMPLOYER
Other - Optional Deferred Compensation Plan, flexible benefits plan, pre-tax childcare plan, employee assistance program, and all other benefits which are received by General Unit employees of the City per Memorandum of Understanding.
Retirement
- Participation in the California Public Employees' Retirement System (CalPERS). Tier I Employees hired before 10/3/11: CalPERS 2.7% at 55; Classic members with less than 6 months separation: CalPERS 2% at 55, single highest year plan. New members, CalPERS 2% at 62, three highest year average plan. Health Insurance
The City contributes $715.00 (Employee Only), $1,377.00 (Employee plus one), or $1,841.00 (Employee+Family) for medical, dental and vision premiums. Eligible employees who waive all medical, dental, vision, supplemental life, and supplemental AD&D benefits will receive an annual "Health Insurance Waiver Stipend" of $3,500.00 every first paycheck of December.
Leave
Vacation - 80 hours annually, accrued bi-weekly; available for use after one (1) year. Sick Leave - 96 hours annually, accrued bi-weekly; available for use after ninety (90) days. 13 holidays, plus 18 hours of floating holiday time.
Life & AD&D Insurance
- The City provides Term Life and AD&D Insurance. Other - Optional Deferred Compensation Plan, flexible benefits plan, pre-tax childcare plan, employee assistance program, and all other benefits which are received by General Unit employees of the City per Memorandum of Understanding.
01
Do you possess a valid Driver's License?Possession of a valid Class "C" California Driver's License is required. For out of State applicants, a valid driver's license is required. A valid Class "C" California Driver's License must be obtained within (10) days of appointment.
Yes No
02
Which of the following best describes your highest level of education?
Less than a High School Diploma High School Diploma or GED Less than 2 years of college Associate's Degree Bachelor's Degree Master's Degree or higher
03
If you possess a Bachelor's Degree or higher from an accredited college or university, please indicate the major of your degree. If indicating "Other Related Field" Please be sure that your major is indicated under the Education Section of your Application.
Public Administration Public Relations Journalism Communications Other Related Field Other Non-Related Field Not Applicable
04
Which best describes your years of experience in public relations:
No experience Less than 1 year 1-2 years 2-3 years 4+ years
05
Please describe your experience in marketing and public relations:
06
Please describe a product, event, activity, initiative, or brand that you successfully marketed. Include details on how you developed and executed the marketing campaign, as well as your specific hands-on role in carrying out the campaign.
07
Your application must include samples of marketing materials you have created. Please confirm your understanding that providing these samples is a mandatory part of the application process.
I understand that submitting marketing material samples is required. I do not understand or will not provide the required samples.
08
As part of the hiring process, I understand this position requires a background check with the Police Department, including completion of a Personal History Statement (PHS) and Pre-Investigative Questionnaire (PIQ), criminal background check, and medical evaluation.
Yes No
09
Applicant Acknowledgement - Application Complete:
Thank you for taking the time to complete this application and supplemental questionnaire. Please be sure to review all information provided prior to submitting it as you cannot update or revise it once submitted. Your submitted application will be reviewed and evaluated as is. Please
do not refer to a resume
or other documentation in lieu of completing the employment history section or responding to the supplemental questions; they will not be reviewed or considered. Once your application has been successfully submitted, you will receive an onscreen confirmation and an email confirmation will be sent to the email address listed on your application. We recommend that you save and/or print these for your records. Please note: if you do not receive an onscreen confirmation and an email acknowledging our receipt of your application, we have not received your application.
I acknowledge that I have reviewed my application and understand that I will not be able to update or revise any part of it once submitted.
Required Question
$60,605.16 - $73,674.24 Annually
Location :
CA 92401, CA
Job Type:
Full-Time
Job Number:
24-33515-11
Department:
Police Department
Opening Date:
11/12/2024
Closing Date:
12/1/2024 11:59 PM Pacific
Job Summary
Are you looking for an opportunity for professional growth and development? Consider joining the City of San Bernardino's Police Department a Marketing and Public Relations Specialist
!
About the Position: The Marketing and Public Relations Specialist manages public and community relations tasks, developing and implementing strategies to enhance the department's community presence in line with its mission, vision, and values. Acting as the department's spokesperson, media liaison, and community representative, this individual coordinates and executes public relations tactics, including media relations, social media, and community outreach activities.
The Ideal Candidate:
Demonstrates excellent oral and written communication skills to effectively communicate the department's core mission, vision, and values to the general public. Preferably experienced in a municipal government setting. Proven ability to develop successful business marketing strategies. Skilled in managing business social media accounts. Proficient in editing digital videos and photography. Qualified candidates must successfully pass a thorough police background investigation which includes a:
Personal History Statement and Pre-Background Interview Questionnaire Packet California Department of Justice (DOJ) and Federal Bureau of Investigation (FBI) background investigation Background Investigation with an Investigator About the City: The City of San Bernardino is a community rich in history and cultural diversity. Influences of Native Americans, Mexican settlers, and Spanish missionaries can still be seen throughout the City today. From 1810 to the present, San Bernardino has been recognized for its scenic beauty and strategic location. Today, the City of San Bernardino serves as the county seat and is the largest city in the County of San Bernardino with a population of 222,203. Essential Duties & Responsibilities
ESSENTIAL FUNCTIONS
Executes department and city communications plans, developing and implementing goals, policies, and procedures.
Creates and implements proactive public relations strategies using media relations, social media, advertising, and direct communication. Researches, writes, edits, and distributes press releases, news articles, and public service announcements across various media platforms. Interfaces with media, organizes press briefings, responds to inquiries, and supports communications during emergencies. Prepares presentations, conducts on-camera interviews, and coordinates city video projects for television and social media. Represents the department at events, engages with community groups, and coordinates public tours of department facilities. Knowledge:
Writing and reporting techniques for various media formats. Ability to develop and execute effective public information and marketing strategies. Skills in managing media interactions, conducting press conferences, and drafting media releases. Experience in planning and coordinating events to enhance public outreach. Competence in digital photography, video production, and social media management. Understanding of laws, statutes, and ordinances related to media relations and public information dissemination. Skills:
Ability to craft effective and informative public information across various mediums. Experience in planning, directing, and coordinating departmental media and public relations activities. In preparing and delivering oral and written presentations, including on-camera and on-radio appearances. Capability to analyze issues, propose solutions, and implement recommendations within established guidelines. Maintaining confidentiality of sensitive information acquired during work duties. Establishing and maintaining effective relationships with diverse cultural and ethnic groups, and collaborating effectively within a team environment.
Click here
to view the Marketing and Public Relations Specialist job description.
Minimum Qualifications
Education and Experience: Bachelor's Degree in Public Administration, Public Relations, Journalism, Communications, or a closely related field.
Or
One (1)year of experience Public Relations or other related experience. Licenses, Certifications, and Equipment: A valid State driver's license is required. Supplemental Information
BENEFITS AND REWARDS
The City offers an attractive compensation and benefit package, that includes:
Retirement
- Participation in the California Public Employees' Retirement System (CalPERS). Classic members with less than 6 months separation: CalPERS 2% at 55, single highest year plan. New members, CalPERS 2% at 62, three highest year average plan. Health Insurance
- Monthly contribution of $715.00 (Employee Only), $1,377.00 (Employee plus one), or $1,841.00 (Employee plus Family) for health, dental and vision premiums. Eligible employees who waive all medical, dental, vision, supplemental life, and supplemental AD&D benefits will receive an annual "Health Insurance Waiver Stipend" of $3,500.00 every first paycheck of December. Leave
- Vacation beginning at 80 hours after one year, 96 hours of sick leave annually, 13 holidays, plus 18 hours of floating holiday time. Life & Accidental Death and Dismemberment Insurance
- The City provides Term Life and Accidental Death & Dismemberment (AD&D) Insurance. SELECTION PROCEDURE
Application Process
Submit a completed job application and responses to the Supplemental Questionnaire, which fully describe the nature of your professional experience and qualifications. Resumes will not be accepted in lieu of the application or supplemental application materials.
Application Review
Minimum qualifications Completion of the supplemental questionnaire
The rating of the supplemental questions may determine application status and/or rank on the eligible list. Applications submitted without all required materials will not be considered.
Successful candidates will be placed on an eligible list, and highly qualified candidates will be referred to the appointing authority for further consideration. Candidates advancing in the selection process will receive information/instructions via email only.
Accommodation The City of San Bernardino is committed to providing reasonable accommodations for qualified applicants with disabilities, whether physical or mental. If you require such accommodations during the assessment process, it is your responsibility to contact the Human Resources Department in writing before the recruitment closing date. For further details on how to request accommodation, please reach out to us at 909-384-5104 or email Stephanie Rivera at rivera_es@sbcity.org.
The San Bernardino Police Department is an equal opportunity employer and is committed to creating and maintaining a work environment that is free of all forms of discriminatory harassment, including sexual harassment and retaliation (Government Code §12940(k); 2 CCR 11023).
Click here
to view the Police Department's Equal Employment Opportunity Utilization Report.
Pre-Employment Process may include, but is not limited to:
Application Review Written Exam Personal History Statement and Pre-Background Interview Questionnaire Packets Oral Exam Background Investigation with the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI) Background Investigation with Investigator Pre-employment Medical Exam, including drug test. Psychological Evaluation Employment/Professional Reference Check The City of San Bernardino reserves the right to modify the selection process as necessary to conform to administrative or business necessity.
For more information about this position, please contact the
City of San Bernardino Human Resources Department at 909-384-5104.
THE CITY OF SAN BERNARDINO IS AN EQUAL OPPORTUNITY EMPLOYER
Other - Optional Deferred Compensation Plan, flexible benefits plan, pre-tax childcare plan, employee assistance program, and all other benefits which are received by General Unit employees of the City per Memorandum of Understanding.
Retirement
- Participation in the California Public Employees' Retirement System (CalPERS). Tier I Employees hired before 10/3/11: CalPERS 2.7% at 55; Classic members with less than 6 months separation: CalPERS 2% at 55, single highest year plan. New members, CalPERS 2% at 62, three highest year average plan. Health Insurance
The City contributes $715.00 (Employee Only), $1,377.00 (Employee plus one), or $1,841.00 (Employee+Family) for medical, dental and vision premiums. Eligible employees who waive all medical, dental, vision, supplemental life, and supplemental AD&D benefits will receive an annual "Health Insurance Waiver Stipend" of $3,500.00 every first paycheck of December.
Leave
Vacation - 80 hours annually, accrued bi-weekly; available for use after one (1) year. Sick Leave - 96 hours annually, accrued bi-weekly; available for use after ninety (90) days. 13 holidays, plus 18 hours of floating holiday time.
Life & AD&D Insurance
- The City provides Term Life and AD&D Insurance. Other - Optional Deferred Compensation Plan, flexible benefits plan, pre-tax childcare plan, employee assistance program, and all other benefits which are received by General Unit employees of the City per Memorandum of Understanding.
01
Do you possess a valid Driver's License?Possession of a valid Class "C" California Driver's License is required. For out of State applicants, a valid driver's license is required. A valid Class "C" California Driver's License must be obtained within (10) days of appointment.
Yes No
02
Which of the following best describes your highest level of education?
Less than a High School Diploma High School Diploma or GED Less than 2 years of college Associate's Degree Bachelor's Degree Master's Degree or higher
03
If you possess a Bachelor's Degree or higher from an accredited college or university, please indicate the major of your degree. If indicating "Other Related Field" Please be sure that your major is indicated under the Education Section of your Application.
Public Administration Public Relations Journalism Communications Other Related Field Other Non-Related Field Not Applicable
04
Which best describes your years of experience in public relations:
No experience Less than 1 year 1-2 years 2-3 years 4+ years
05
Please describe your experience in marketing and public relations:
06
Please describe a product, event, activity, initiative, or brand that you successfully marketed. Include details on how you developed and executed the marketing campaign, as well as your specific hands-on role in carrying out the campaign.
07
Your application must include samples of marketing materials you have created. Please confirm your understanding that providing these samples is a mandatory part of the application process.
I understand that submitting marketing material samples is required. I do not understand or will not provide the required samples.
08
As part of the hiring process, I understand this position requires a background check with the Police Department, including completion of a Personal History Statement (PHS) and Pre-Investigative Questionnaire (PIQ), criminal background check, and medical evaluation.
Yes No
09
Applicant Acknowledgement - Application Complete:
Thank you for taking the time to complete this application and supplemental questionnaire. Please be sure to review all information provided prior to submitting it as you cannot update or revise it once submitted. Your submitted application will be reviewed and evaluated as is. Please
do not refer to a resume
or other documentation in lieu of completing the employment history section or responding to the supplemental questions; they will not be reviewed or considered. Once your application has been successfully submitted, you will receive an onscreen confirmation and an email confirmation will be sent to the email address listed on your application. We recommend that you save and/or print these for your records. Please note: if you do not receive an onscreen confirmation and an email acknowledging our receipt of your application, we have not received your application.
I acknowledge that I have reviewed my application and understand that I will not be able to update or revise any part of it once submitted.
Required Question