Dimensional Fund Advisors, L.P.
Digital Marketing Senior Associate
Dimensional Fund Advisors, L.P., Charlotte, North Carolina, United States, 28245
Notes to applicants:Dimensional sees great value from collaborating in our offices and appreciates the benefits of flexibility. Most roles fit our office-first hybrid approach: We are together on our campuses Tuesdays, Wednesdays, and Thursdays and have the choice to work in the office or remotely, depending on what is best for that work day, on Mondays and Fridays. This approach maximizes in-person collaboration and interaction while simultaneously providing flexibility and applies to most roles globally with a few exceptions that require more or less time in the office. Please discuss with your Recruiter to confirm the details for this specific role.Resumes and portfolios (when applicable) are required as part of your application. When applying from a mobile device or tablet, you may not be able to attach a resume. If you cannot include an attachment at the time of your application, you will receive a follow up email asking you to attach your resume from a computer.Here at Dimensional, we strive to be an inclusive workplace for all. Even if you do not match every qualification listed, if you are interested in who we are, what we do, and why we do it, we suggest and encourage you to apply.If you require reasonable accommodation in completing this application, interviewing, or otherwise participating in the employee selection process, such accommodation is available upon request.Job Description:
The Marketing Department partners with other areas of the firm to effectively communicate and deliver Dimensional's message through various internal and external platforms. Team members are passionate about the firm's philosophy and work collaboratively to spread the word about Dimensional's offering. Everyone on the team is empowered to identify and champion ideas that deliver on the department's commitments to stakeholders.
The Channel Marketing team is responsible for developing and executing a dynamic global marketing strategy that enables our sales teams to successfully connect with our clients and prospects. The Digital Marketing Senior Associate role will be a key contributor to email marketing and our digital content strategy. The Senior Associate will take a role in bringing ideas to life through Dimensional's digital platforms including email marketing, client site promotions, and paid LinkedIn efforts.
Responsibilities:
Lead email marketing functions for Channel Marketing campaigns. Support all sales channels from the email creation stage to execution, reporting, and analysis.Assist in the development of email campaign goals and determining optimal frequency and timing of email sends.Map and execute email journeys and automations. Identify opportunities to optimize campaign effectiveness and engagement rates by implementing A/B testing and analyzing performance metrics.Ensure accuracy and hygiene of all emails and work with appropriate business partners to ensure the integrity of target lists, complying with data protection and compliance regulations.Collaborate with cross-functional marketing teams, including design, editorial, analytics, and channel marketing to align digital marketing efforts with Dimensional's broader campaign initiatives.Monitor and study email campaign key performance indicators to optimize current email strategy and leverage data insights to influence and design future marketing programs.Work with the Technology team and CRM/Business Tools team on system updates and ensure optimal functionality of marketing automation configuration tools, including the email marketing platform and subscription management.Stay updated with the industry trends and the best practices in digital marketing to drive innovation and continuous improvement.Become an expert in Dimensional's marketing collateral and be aware of the content pipeline. Strategically plan the distribution of new and existing content through Channel Marketing and the Global Client Group at optimal times.Assist in the creation and activation of paid LinkedIn ads and other paid media as part of integrated marketing campaign efforts.Qualifications:
Minimum 5 years digital and email marketing experience.B2B marketing experiences within Finance Services Industry.Experience owning the development and execution of HTML and freestyle/plain text email templates and working in a CRM.Experience with Microsoft Power BI or equivalent reporting system preferred.Experience building and executing email journeys.Knowledge of LinkedIn and paid media promotions.Must pay close attention to details and think strategically and problem solve with a data-driven mindset.Excellent written and verbal communication skills.Experience developing, interpreting, and presenting email and promotional analytics.A bachelor's degree in communications, Marketing, Journalism, Business Analytics/Intelligence, or related field.
#LI-Hybrid
Dimensional offers a variety of programs to help take care of you, your family, and your career, including comprehensive benefits, educational initiatives, and special celebrations of our history, culture, and growth.
It is the policy of the Company to provide equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, compensates, and administers all personnel actions without regard to actual or perceived race, color, religion, religious practice, creed, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), caregiver status, gender, gender identity, gender expression, transgender identity, national origin, age, mental or physical disability, ancestry, medical condition, marital status, familial status, domestic partnership status, military or veteran status or service, unemployment status, citizenship status or alienage, sexual orientation, status as a victim of domestic violence, status as a victim of stalking, status as a victim of sex offenses, genetic information, political activities or recreational activities, arrest or conviction record, salary history, natural hairstyle or any other status protected by applicable law except as otherwise required or permitted by law or regulation applicable to the Company or its affiliates.
The Marketing Department partners with other areas of the firm to effectively communicate and deliver Dimensional's message through various internal and external platforms. Team members are passionate about the firm's philosophy and work collaboratively to spread the word about Dimensional's offering. Everyone on the team is empowered to identify and champion ideas that deliver on the department's commitments to stakeholders.
The Channel Marketing team is responsible for developing and executing a dynamic global marketing strategy that enables our sales teams to successfully connect with our clients and prospects. The Digital Marketing Senior Associate role will be a key contributor to email marketing and our digital content strategy. The Senior Associate will take a role in bringing ideas to life through Dimensional's digital platforms including email marketing, client site promotions, and paid LinkedIn efforts.
Responsibilities:
Lead email marketing functions for Channel Marketing campaigns. Support all sales channels from the email creation stage to execution, reporting, and analysis.Assist in the development of email campaign goals and determining optimal frequency and timing of email sends.Map and execute email journeys and automations. Identify opportunities to optimize campaign effectiveness and engagement rates by implementing A/B testing and analyzing performance metrics.Ensure accuracy and hygiene of all emails and work with appropriate business partners to ensure the integrity of target lists, complying with data protection and compliance regulations.Collaborate with cross-functional marketing teams, including design, editorial, analytics, and channel marketing to align digital marketing efforts with Dimensional's broader campaign initiatives.Monitor and study email campaign key performance indicators to optimize current email strategy and leverage data insights to influence and design future marketing programs.Work with the Technology team and CRM/Business Tools team on system updates and ensure optimal functionality of marketing automation configuration tools, including the email marketing platform and subscription management.Stay updated with the industry trends and the best practices in digital marketing to drive innovation and continuous improvement.Become an expert in Dimensional's marketing collateral and be aware of the content pipeline. Strategically plan the distribution of new and existing content through Channel Marketing and the Global Client Group at optimal times.Assist in the creation and activation of paid LinkedIn ads and other paid media as part of integrated marketing campaign efforts.Qualifications:
Minimum 5 years digital and email marketing experience.B2B marketing experiences within Finance Services Industry.Experience owning the development and execution of HTML and freestyle/plain text email templates and working in a CRM.Experience with Microsoft Power BI or equivalent reporting system preferred.Experience building and executing email journeys.Knowledge of LinkedIn and paid media promotions.Must pay close attention to details and think strategically and problem solve with a data-driven mindset.Excellent written and verbal communication skills.Experience developing, interpreting, and presenting email and promotional analytics.A bachelor's degree in communications, Marketing, Journalism, Business Analytics/Intelligence, or related field.
#LI-Hybrid
Dimensional offers a variety of programs to help take care of you, your family, and your career, including comprehensive benefits, educational initiatives, and special celebrations of our history, culture, and growth.
It is the policy of the Company to provide equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, compensates, and administers all personnel actions without regard to actual or perceived race, color, religion, religious practice, creed, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), caregiver status, gender, gender identity, gender expression, transgender identity, national origin, age, mental or physical disability, ancestry, medical condition, marital status, familial status, domestic partnership status, military or veteran status or service, unemployment status, citizenship status or alienage, sexual orientation, status as a victim of domestic violence, status as a victim of stalking, status as a victim of sex offenses, genetic information, political activities or recreational activities, arrest or conviction record, salary history, natural hairstyle or any other status protected by applicable law except as otherwise required or permitted by law or regulation applicable to the Company or its affiliates.