Senior Content Multimedia Manager Job at Rippling in San Francisco

About RipplingRippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.About the roleAs our Senior Content Multimedia Manager, you’ll chart the path for our team’s video strategy. We are on a mission to develop video content that breaks the mold. We need an in-house expert who will drive the direction of our video content. This includes establishing team best practices, determining which types of content will perform best on which channels, and building out the framework of what “great” looks like. You’ll have recommendations on exactly how these videos should be created and disseminated for maximum impact.You’ll set the bar high with a video strategy that builds a captive audience for Rippling. You’ll research and deeply understand founders in order to deliver high-impact video content that engages them, provides valuable information, and ultimately builds their trust. You’ll also create video content that reveals how Rippling can help their companies win—and have strong conviction around where to put it and how to distribute it. Your best practices and wins will become a blueprint for our team’s video strategy.You have built video series for brands that have garnered significant viewership, engagement, and subscription base, whether on YouTube, LinkedIn, or brands’ websites. Success will be measured by views, watch time, engagement, and subscriber base.You’re an audience-obsessed storyteller who is proactive and hungry to see what resonates with this audience, and you’re willing to break the mold. You’ll work cross functionally each day, but you’re a self-starter with the mindset of an investigative journalist—eager to uncover your own insights.What you will doDeeply understand your target audience: founders. You’ll immerse yourself in this community and report back with persona insights and content recommendations.Devise a video strategy for the content team that showcases a unique POV.Create separate video content series that resonate with HR leaders and startup leaders. These series will span top-of-funnel, value-add content to videos that showcase the power of Rippling.Find creative ways to distribute video content and cultivate an owned audience.Evolve your strategy based on performance, persona insights, new Rippling products, as well as developments in the news cycle.What you will needAt least 4 years of experience in content marketing or video creation.Strong video skills. You create videos that stop the scroll.Insatiable curiosity and research skills. You’re going deep to understand the desires and pain points of your target audience, as well as their chosen hangouts and preferred content types.Ability to prioritize. You dive into data and talk to cross-functional stakeholders to prioritize your ideas by impact.Data-driven approach. Whether you’ve analyzed the ROI of a project or the impact of a campaign on pipeline, you can pull and make sound recommendations based on data.Brilliant brainstorming abilities. Not only do you understand content marketing best practices, you can also dream up witty, out-of-the-box, and even provocative ideas.Impeccable project management. You land the plane. You’re a natural collaborator, clear communicator, and super organized.About the teamBased out of our New York office, Rippling’s Content Marketing team does much more than tell Rippling’s story. We hunt out stories that resonate with our customers and community and deliver them in inimitable style. We entertain and educate by building content across a myriad of formats—from videos to guides to newsletters—and a myriad of channels—from social to email to web and beyond. We equip our audience—from fans and prospects to loyal customers—with the tools and resources they need to drive business impact.Our team is responsible for millions of eyeballs on the Rippling website and for drawing countless new fans and customers into our orbit…and we’re only just getting started.Additional InformationRippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com.Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.The pay range for this role is: 105,000 - 183,750 USD per year (US Tier 1)#J-18808-Ljbffr