Senior Content Strategist Job at Advertising Agency in Philadelphia

Responsibilities Include:

Steer the information architecture process for digital projects, constructing sitemaps while deliberating the effects of content structure and hierarchy

Produce a variety of content strategy deliverables such as content guidelines, workflows, audits, templates, outlines, manuscripts, editorial calendars, and style guides to support the development of an effective website

Conceptualize content types and topics in support of overall communications goals, branding, and digital strategy

Create brand-appropriate messaging and style guidelines, including voice and tone, to guide web content creation

Write copy, as well as work with internal copywriters and client-side content contributors, managing workflow for content deliverables

Decipher user research findings, analytics, and other data to inform the creation of a content strategy

Occasional participation in business development process and scoping for new business

Required Qualifications:

6+ years of full-time agency or consulting content strategy experience required

Provide link to, or PDF of content strategy work/portfolio

Excellent verbal and written communication as well as presentation skills

Experience supporting site migrations and redesigns

Ability to lead training sessions or workshops