Advertising Agency
Senior Content Strategist
Advertising Agency, Phila, Pennsylvania, United States,
Responsibilities Include:
Steer the information architecture process for digital projects, constructing sitemaps while deliberating the effects of content structure and hierarchyProduce a variety of content strategy deliverables such as content guidelines, workflows, audits, templates, outlines, manuscripts, editorial calendars, and style guides to support the development of an effective websiteConceptualize content types and topics in support of overall communications goals, branding, and digital strategyCreate brand-appropriate messaging and style guidelines, including voice and tone, to guide web content creationWrite copy, as well as work with internal copywriters and client-side content contributors, managing workflow for content deliverablesDecipher user research findings, analytics, and other data to inform the creation of a content strategyOccasional participation in business development process and scoping for new business
Required Qualifications:6+ years of full-time agency or consulting content strategy experience requiredProvide link to, or PDF of content strategy work/portfolioExcellent verbal and written communication as well as presentation skillsExperience supporting site migrations and redesignsAbility to lead training sessions or workshops
Steer the information architecture process for digital projects, constructing sitemaps while deliberating the effects of content structure and hierarchyProduce a variety of content strategy deliverables such as content guidelines, workflows, audits, templates, outlines, manuscripts, editorial calendars, and style guides to support the development of an effective websiteConceptualize content types and topics in support of overall communications goals, branding, and digital strategyCreate brand-appropriate messaging and style guidelines, including voice and tone, to guide web content creationWrite copy, as well as work with internal copywriters and client-side content contributors, managing workflow for content deliverablesDecipher user research findings, analytics, and other data to inform the creation of a content strategyOccasional participation in business development process and scoping for new business
Required Qualifications:6+ years of full-time agency or consulting content strategy experience requiredProvide link to, or PDF of content strategy work/portfolioExcellent verbal and written communication as well as presentation skillsExperience supporting site migrations and redesignsAbility to lead training sessions or workshops