Mindlance
MarCom Manager - Mid-Level (3-5 years) / Acquisition Marketing Manager
Mindlance, Denver, Colorado, United States, 80285
Job Details:Job Title: Acquisition Marketing ManagerLocation: Denver, CO, Austin, TX or Westlake, TX (Open for Remote)Duration: 12 MonthsType: Full-time, Contract
Description:Acquisition marketing is responsible for delivering solutions, experiences, and communications to ensure the best outcomes for prospective clients while driving growth, supporting the Business Development, Charitable Consulting, and Complex Strategies teams.The marketing acquisition function focuses on creating a positive prospect experience no matter where leads are in their journey for both the prospective donor and prospect advisor audiences.Supporting the Sr. Manager, Acquisition Marketing, this individual is a key member of the team. Candidates for this role will possess strong project and stakeholder management capabilities, exceptional attention to detail, ability to collaborate, take direction, and pivot when necessary, depending on the team's deliverables and deadlines.
Acquisition Marketing Contractor - Role Function:
Develop email assets and landing pages in conjunction with the DDC, (Organization's Data Driven Communications team) to enhance our lead generation and nurture efforts.Help update all acquisition materials (emails, prospect kits, etc.) to reflect the rebrand.Monitor our lead management process and ensure it aligns with organization's/DDCs best practices including the FSC and Marketo interaction.Collaborate with internal and external vendors to capture and present data that helps our team make data-driven decisions.ct as backup liaison for acquisition marketing and the DDC as well as their interaction with Client, CC, and FSC teams.Help monitor digital tagging requirements and opportunities on any prospect communication throughout our client's Charitable digital landscape.Create and update lead management training and other presentations.Leverage data to build reports that help tell the lead generation story to determine which tactics are most effective in generating qualified leads.Provide acquisition marketing support to our Business Development and Charitable Consulting teams and coaching as needed on the lead management process.Manage project flow from conception to launch including scheduling, agenda, follow up communications, and reporting.Complete and monitor requests, job tickets, compliance reviews, and the QA process.Provide a proof-reading, quality control, and accessibility view to all content shared with the public.Research new lead generation strategies based on changing market conditions, customer needs, C Space research and A/B testing.Continuously improve our lead scoring system which helps determine which leads are ready to be passed on to sales representatives for follow up.Supply additional messaging support to event communications for Client and CC.
Qualifications:
Education: bachelor's degree in marketing, communication, or other related field.Minimum 3 years' experience within a marketing team, preferably in the philanthropic and/or financial sector.Outstanding written and verbal communication skills with the ability to connect the dots between channels and client-facing teams.Confident presenting to large audiences and facilitating learning opportunities.highly collaborative working style effectively establishing trust and respect.Detail-oriented with great proofreading skills.nalytical mindset ready to leverage data for valuable insights.Demonstrated ability to cultivate strong relationships inside and outside the organization.
Additional Information:
Ideal candidate would have experience working in marketing automation platforms such as Marketo or Hubspot, as well as CRM platforms like Salesforce or Financial Services Cloud.Experience creating content for emails, websites, fact sheets, and job aides.Passion for digital marketing, user experience, and exceptional focus on data and KPIs.
Impact to Organization:
Ensures compliance and quality control levels are met on all acquisition materials.Increases marketing efficiency as this resource would be dedicated to acquisition efforts and will reduce dependency on other members of the existing marketing team for QA.Ensures all acquisition materials support the rebrand at the appropriate time intervals.Increases acquisition bandwidth and allows for additional support to the Client & CC teams in a more holistic way while embracing the company and team OKRs.Increases efficiency to create new nurture campaigns, MSI emails, prospect kits, intake forms, and collaboration with other teams in a timelier fashion.This additional conduit will help to socialize and increase adoption for our lead management process throughout the organization.Faster reporting and dashboard support for all marketing efforts.Ensures ongoing acquisition marketing support of Client, CC, and CSG teams and increases production and availability of essential email templates in our MSI library.Improves communication between acquisition marketing and other teams within the organization.Will allow acquisition marketing to create more complex and effective "trigger" campaigns.Increases the time that acquisition marketing can devote to work more closely with external partners such as AS and IS.Provides valuable support for the requested Prospect Advisor Lead Management Workshop and subsequent prospect advisor nurture campaigns.Ensures updates and monitoring of intake forms occurs on a regular basis. Helps identify opportunities for improvement in the prospect journey.
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.
Description:Acquisition marketing is responsible for delivering solutions, experiences, and communications to ensure the best outcomes for prospective clients while driving growth, supporting the Business Development, Charitable Consulting, and Complex Strategies teams.The marketing acquisition function focuses on creating a positive prospect experience no matter where leads are in their journey for both the prospective donor and prospect advisor audiences.Supporting the Sr. Manager, Acquisition Marketing, this individual is a key member of the team. Candidates for this role will possess strong project and stakeholder management capabilities, exceptional attention to detail, ability to collaborate, take direction, and pivot when necessary, depending on the team's deliverables and deadlines.
Acquisition Marketing Contractor - Role Function:
Develop email assets and landing pages in conjunction with the DDC, (Organization's Data Driven Communications team) to enhance our lead generation and nurture efforts.Help update all acquisition materials (emails, prospect kits, etc.) to reflect the rebrand.Monitor our lead management process and ensure it aligns with organization's/DDCs best practices including the FSC and Marketo interaction.Collaborate with internal and external vendors to capture and present data that helps our team make data-driven decisions.ct as backup liaison for acquisition marketing and the DDC as well as their interaction with Client, CC, and FSC teams.Help monitor digital tagging requirements and opportunities on any prospect communication throughout our client's Charitable digital landscape.Create and update lead management training and other presentations.Leverage data to build reports that help tell the lead generation story to determine which tactics are most effective in generating qualified leads.Provide acquisition marketing support to our Business Development and Charitable Consulting teams and coaching as needed on the lead management process.Manage project flow from conception to launch including scheduling, agenda, follow up communications, and reporting.Complete and monitor requests, job tickets, compliance reviews, and the QA process.Provide a proof-reading, quality control, and accessibility view to all content shared with the public.Research new lead generation strategies based on changing market conditions, customer needs, C Space research and A/B testing.Continuously improve our lead scoring system which helps determine which leads are ready to be passed on to sales representatives for follow up.Supply additional messaging support to event communications for Client and CC.
Qualifications:
Education: bachelor's degree in marketing, communication, or other related field.Minimum 3 years' experience within a marketing team, preferably in the philanthropic and/or financial sector.Outstanding written and verbal communication skills with the ability to connect the dots between channels and client-facing teams.Confident presenting to large audiences and facilitating learning opportunities.highly collaborative working style effectively establishing trust and respect.Detail-oriented with great proofreading skills.nalytical mindset ready to leverage data for valuable insights.Demonstrated ability to cultivate strong relationships inside and outside the organization.
Additional Information:
Ideal candidate would have experience working in marketing automation platforms such as Marketo or Hubspot, as well as CRM platforms like Salesforce or Financial Services Cloud.Experience creating content for emails, websites, fact sheets, and job aides.Passion for digital marketing, user experience, and exceptional focus on data and KPIs.
Impact to Organization:
Ensures compliance and quality control levels are met on all acquisition materials.Increases marketing efficiency as this resource would be dedicated to acquisition efforts and will reduce dependency on other members of the existing marketing team for QA.Ensures all acquisition materials support the rebrand at the appropriate time intervals.Increases acquisition bandwidth and allows for additional support to the Client & CC teams in a more holistic way while embracing the company and team OKRs.Increases efficiency to create new nurture campaigns, MSI emails, prospect kits, intake forms, and collaboration with other teams in a timelier fashion.This additional conduit will help to socialize and increase adoption for our lead management process throughout the organization.Faster reporting and dashboard support for all marketing efforts.Ensures ongoing acquisition marketing support of Client, CC, and CSG teams and increases production and availability of essential email templates in our MSI library.Improves communication between acquisition marketing and other teams within the organization.Will allow acquisition marketing to create more complex and effective "trigger" campaigns.Increases the time that acquisition marketing can devote to work more closely with external partners such as AS and IS.Provides valuable support for the requested Prospect Advisor Lead Management Workshop and subsequent prospect advisor nurture campaigns.Ensures updates and monitoring of intake forms occurs on a regular basis. Helps identify opportunities for improvement in the prospect journey.
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.