Digital Marketing Tracking Specialist

Who We Are:RYNO Strategic Solutions is an innovative, full-service Internet marketing company with 250+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.Our Mission:We Exist to Grow Your Business...PERIOD.Our Values:We are transparentWe are good communicatorsWe give backWe have integrityWe are positiveWe genuinely careWe focus on educationSummary of PositionWe are looking for a talented Digital Marketing Tracking Specialist to join our growing Tracking team and help ensure that our marketing efforts are tracked accurately and produce actionable insights.The Digital Marketing Tracking Specialist will be responsible for setting up, managing, and optimizing tracking systems for our clients’ digital marketing campaigns. The ideal candidate should have strong experience in web analytics, tag management, and marketing automation platforms.This role is an excellent opportunity for someone who thrives in a fast-paced, data-driven environment and is passionate about helping businesses grow through accurate and actionable insights. If you are detail-oriented, technically adept, and have a love for digital marketing, we’d love to hear from you!Position ResponsibilitiesTracking Implementation: Set up and manage tracking systems using tools like Google Tag Manager (GTM), ensuring that key metrics and conversions are accurately captured across digital marketing campaignsAnalytics Setup: Configure Google Analytics, and other tracking platforms, ensuring the proper setup of goals, events, and custom dimensionsPaid Media set up: We mostly use Google Ads but also other platforms like Facebook and LinkedInConfigure tracking on components such as chats, schedulers, and formsData Integrity: Regularly audit tracking implementations and troubleshoot issues to ensure data integrity and consistency across all platformsCampaign Measurement: Collaborate with the digital marketing team to establish tracking plans that measure the success of PPC and SEO advertising campaignsCustom Reports: Create custom reports and dashboards to monitor the performance of marketing activities, highlighting KPIs like conversions, bounce rate, traffic sources, and ROICollaboration: Work closely with cross-functional teams, including paid media analysts, web developers, content creators, and account managers, to ensure accurate implementation of tracking tags and pixelsOptimization: Identify opportunities for improved campaign performance based on tracking data, and make recommendations for tag adjustments and new measurement strategiesDocumentation: Maintain clear documentation of tracking processes and campaign metrics, ensuring that all tracking setups are aligned with marketing objectives and client goalsOther duties as assigned by managementPlatforms/Systems/ToolsGoogle Ads, Microsoft Ads, Google Local Services Ads, Meta/Facebook, LinkedIn, Nextdoor, Yelp, Invoca, Google Analytics, Google Search Console, Google Tag Manager, Google Business Profile, Prohosting, SalesforceRequirementsBachelor’s degree in Marketing, Data Analytics, Information Systems, or a related field.2+ years of experience in digital marketing tracking or web analyticsProven expertise with Google Tag Manager, Google Analytics, and other digital marketing toolsExperience with A/B testing tools, marketing automation platforms, and CRM systems is a plusStrong understanding of UTM parameters, pixel tracking, and tag managementProficient in Excel and data visualization tools like Data Studio or Power BIStrong analytical skills with attention to detailAbility to troubleshoot and resolve tracking issues efficientlyExcellent communication and documentation skillsPreferredGoogle Analytics Certification and/or Google Tag Manager CertificationThe total compensation for this salaried non-exempt opportunity includes a base salary range of $60,000 to $80,000, quarterly bonuses, plus benefits. This is our target compensation range and is subject to multiple factors including role, level, experience, and location. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.BenefitsWe’ve got you covered:RYNO is proud to offer a variety of benefits to support employees and their families, including:Remote environment with great coworkers across the country AND an awesome office for those local in PhoenixPerformance-based bonusesVacation and sick paid time off10 paid holidaysMonthly phone and data stipendMedical, Dental, Vision, and Life InsuranceAnnual continued education and tuition reimbursement stipendComprehensive Employee Assistance Program401(k) matchingLeadership and advancement opportunitiesAwesome team merch!About RYNO Strategic Solutions:RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.