Digital Content Strategist / Communications Manager I Job at Michigan State Univ

Working/Functional Title Digital Content Strategist Position Summary Basic Function: Join Michigan State University Advancement as a Digital Marketing Specialist and play a vital role in shaping our digital presence You'll produce timely, relevant, and compelling content that not only aligns with the MSU brand but also highlights the impact of philanthropy and community engagement. As a key member of our dynamic digital marketing team, you'll have the opportunity to innovate through email marketing, manage web content, and enhance our SEO efforts. Your creativity will shine as you develop digital assets across various channels and analyze performance metrics to drive our strategic goals forward. If you are passionate about storytelling and eager to make a difference in a vibrant university environment, we encourage you to apply Characteristic Duties and Responsibilities: Directly reporting to the Associate Director of Marketing and Communications, the digital marketing specialist has hands-on experience in digital content production and data-informed marketing. Responsibilities will include: Email communications: Prepare invitations in support of UA donor and alumni events. Create monthly eNewsletter delivered to MSU alumni. Develop special email publications to engage and steward MSU donors. Research email best practices and incorporate them into UA email marketing efforts. Web content production/coordination: Produce and publish marketing content on UA websites. Maintain and update website pages. Strategize with the digital marketing team on internal and external user experience enhancements. Ensure websites meet accessibility standards. Ensure website content is maximized for SEO. Paid social media content procurement: Write and design compelling social media ads to inform and engage MSU alumni, donors, and friends. Strategize and execute on best use/delivery of paid content on each of UA's social platforms. Analysis and reporting: Create regular reports on the success of content marketing efforts. Manage and develop analytics tools for analyzing digital marketing performance. Make recommendations based on content analysis. Content strategy: Collaborate with team members and key stakeholders to identify project goals and strategies. Write project scope and strategy plans. System/process management: Manage and support digital marketing tools. Uphold and improve current content management collection, storage, and processes. Minimum Requirements Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations; one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience. Travel required; Must have a valid driver's license. Hybrid role based in Michigan. Desired Qualifications Bachelor's degree or equivalent experience in communications, public relations, or digital content design. Two-three years of demonstrated success in managing digital marketing campaigns. Experience leveraging a content management system that hosts a wid