Digital Marketing Specialist

Job ID: 24-06101 Job Title: Digital Marketing Specialist Location: Toronto, ON M7A 0A9 (Hybrid) Duration: 10 months Contract Type: T4 Pay Rate: CA$35.86/Hour Key Accountabilities Reporting to the Senior Manager, the Digital Marketing Specialist is responsible for providing support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB). Report to Senior Manager for input and sign off of new initiatives/plans. Work with all LOB groups to maximize online opportunities and to ensure business needs are being met. Ensure all programs are aligned with the digital enterprise metrics strategy. Develop strategic plans for acquiring and retaining online customers Collaborate with the various internal teams to create initiatives designed to meet customer retention or acquisition metrics. Measure project and campaign performance. Team with Senior Manager and Digital Managers to ensure that all initiatives and projects are aligned to digital strategy. Work with internal business groups to ensure web representation meets their product and marketing needs. Develop plans to evaluate effectiveness of enterprise initiatives. Design innovative project ideas that drive customer retention and acquisition. Work with all LOBs and Senior Manager to maximize online space. Develop strong working relationship with LOBs to maximize up-sell/cross-sell opportunities across the enterprise. Must Have Requirements: 1-3 years of previous marketing experience - Advanced knowledge of digital marketing strategies and traditional marketing. In-depth knowledge of the Internet and current advancements in Web technologies. Experience with Google Analytics, Adobe. Ability to analyze data. Ability to meet multiple deadlines in a fast paced and challenging environment. Good technical/project management skills and an understanding of the customer experience. Soft Skills: Strong organizational, time management and presentation skills. Proven professional and interpersonal communication skills. Excellent knowledge of intranet and internet principles, practices and technologies. Nice to Have: Partner management and negotiation skills would be considered an asset. Financial Services industry experience an asset, but not required. Education: Undergraduate degree would be an asset.