Senior Vice President of Marketing

Senior Vice President of Marketing About the Company Join a well-established organization dedicated to providing support services for injured and disabled workers. Industry Internet Type Privately Held, VC-backed Founded 2019 Employees 51-200 Funding $26-$50 million Categories Artificial Intelligence Commercial Insurance Fraud Detection Insurance Risk Management Information Technology & Services Specialties Healthcare Insurance Workers Compensation Disability Artificial Intelligence About the Role The organization is in search of a dynamic Senior Vice President of Marketing to spearhead strategic growth and elevate brand development. This influential leader will be responsible for directing the marketing team, driving demand generation, executing go-to-market strategies, and enhancing brand visibility. This role demands a hands-on, results-oriented professional with extensive B2B marketing expertise in areas such as demand generation, content marketing, and account-based marketing (ABM). The Senior Vice President of Marketing will develop and implement innovative growth marketing strategies, lead demand generation initiatives, and create data-driven multi-channel campaigns to foster continuous improvement and return on investment (ROI). A major focus will be on refining content marketing and ABM strategies to boost brand awareness while cultivating a culture of innovation and excellence within the marketing division. Ideal candidates should possess a Bachelor's degree in marketing, business administration, or a related field; an MBA or advanced degree is favored. With at least 10 years of experience in growth or demand generation marketing in the B2B sector, applicants should have a proven history in content marketing and ABM, particularly in marketing to large insurers or similar entities. This role requires strong leadership and cross-functional collaboration capabilities, along with exceptional analytical, communication, and presentation skills. The ability to flourish in a fast-paced, dynamic work environment while effectively managing multiple priorities is crucial. Familiarity with marketing technology and tools, including CRM, marketing automation systems, and analytics platforms, is also essential. Hiring Manager Title CRO Travel Percent Less than 10% Functions Marketing