Social Media and Digital Marketing Coordinator

Replies within 24 hours Benefits: 401(k) 401(k) matching Dental insurance Health insurance Opportunity for advancement Paid time off Parental leave Training & development Vision insurance Wellness resources Propelled Brands Core ValuesSupporting our Core Values is an essential function for all team members as this is how we deliver on our purpose to Propel Our People and Our Brands to Achieve Success. Our organization is aligned around a few goals and each team member's efforts are focused toward accomplishing these goals. We can only accomplish these goals with all team members supporting these core values.Make It Happen | Expertise & Mastery | Positive Attitude | Growth Mindset | ConsiderateSummary/ObjectiveWe are looking for a motivated Social Media and Digital Marketing Coordinator to assist the digital marketing department in managing all email marketing platforms, social media platforms, and websites. Support includes providing customer service and assistance directly to franchisees, digital marketing team members, and internal corporate employees; entering, editing and maintaining website content, such as blog pages, addresses, product pages, using website CMS and other internal platforms, navigating customer service ticketing systems. Essential FunctionsThe right candidate will show the ability to:Manage the brand's social media profiles, including new profile creation and maintenance (address changes and other info) and support ticketsCreate social listening reports, respond to customer comments with message templates, and identifyidentified social media crises.Adhere to internal security policies, including the Social Media Policy.Email Account management, such as user creation and management, assets uploads, deactivations, etc.Email Marketing System customer service and ticket managementCreate and manage other digital accounts as neededCreate, request, and organize all marketing creative assetsSchedule, test, and post social media content across multiple platforms for the OYB program using the social media management platform, Rallio.Manage OYB enrollments, add them to the system, set up and optimize their social media pages, and create automated reportsBuild relationships with the Propelled Brands' community and provide community management, alerting franchisees to comments that need their attentionMaintain social media marketing and project timelines to track all activities and deliverables to ensure deadlines are metProvides basic HubSpot support for the HubSpot Marketing platform, including creating, scheduling and sending email marketing campaigns, generating reports, and using the platform's available marketing toolsMeasure and report on core digital media KPIs, track the performance of all social media channels and emailsEducate and assist franchisees with local reviews and reputation managementKey CompetenciesBasic knowledge of content management and scheduling platforms, certification is a plus. (Sprinklr, Brandwatch •Hootsuite •Sprout Social •Salesforce Marketing Cloud Social Studio)Basic knowledge of key social media platforms, their algorithms, and management suites (Meta, Twitter, Pinterest, TikTok)Knowledge of email marketing platforms (Hubspot, Salesforce, Mailchimp, Constant Contact or similar) is a plusKnowledge of Excel is required for this positionStrong attention to detailAble to handle shifting priorities and deadlines, learn new digital marketing toolsExcellent interpersonal, communication, and problem-solving skillsAbility to listen and respond to people in a calm, thoughtful, and professional mannerPreferred Education and ExperienceMinimum of 2 years of related experienceBachelor's degree in Marketing, Advertising, Communications, Digital Marketing or equivalentDemonstrable social networking experience and knowledgePositive attitude, detail-oriented with good multitasking and strong organizational abilitiesAdditional Eligibility QualificationsNone required for this position or list additional qualifications as required for job duties.EEO StatementPropelled Brands. provides equal employment opportunities (EEO) to all Team Members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Propelled Brands complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Flexible work from home options available. Compensación: $50,000.00 - $55,000.00 per year We are Propelled Brands™Our family of brands includes FASTSIGNS®, MY SALON Suite®, Camp Bow Wow®, and NerdsToGo®, all of which have found tremendous success in their respective industries.FASTSIGNS® is the leader in the $29 Billion sign industry.MY SALON Suite® is a principal leader in the rapidly growing salons and beauty services sector and are on the way to becoming one of the nation's largest salon suite franchisors. Camp Bow Wow® is a leading franchise brand in the rapidly growing pet care industry with over 200 franchise locations in 40 states and Canada.NerdsToGo® is a growing franchise organization in the IT services business. With our resources, guidance, and support, they are all poised for even brighter futures after joining Propelled Brands.Propelled Brands values diversity and inclusion because it brings richness and strength to our business. We envision diversity as encompassing an individual's unique characteristics and experiences, including not only race, gender, ethnicity, age, religion, disability, national origin, and sexual orientation, but also personality, gender expression, military status, mental health, educational and career backgrounds, and other life experiences. We know that supporting and building diversity is the right thing to do for our employees, our franchisees, our franchisees' teams, and our stakeholders.