Chief Creative Officer

Chief Creative Officer Role Open: Nov 2024 Be Part of an Award Winning Team Founded in 2015, PullSpark is an award winning, strategic content agency that writes, produces and creates videos, events and other visual experiences—all with a narrative approach to the story. We are a fast paced environment with a growing team located in Atlanta, GA. Awards Inc 5000 Fastest Growing Company Atlanta Business Chronicle’s Healthiest Employers Role Overview The Chief Creative Officer is a key agency leader, and Atlanta-based, pivotal in shaping the agency’s creative vision, ensuring it aligns with client objectives, brand values and resonates with target audiences. The Chief Creative Officer is responsible for overseeing the ideation and development process of all creative concepts for various events, films, and campaigns, ensuring they are unique, engaging, on-time and on-budget, and aligned with client goals, brand guidelines, values, messaging and more. With a commitment to exceptional leadership, the Chief Creative Officer manages the creative services and production teams, ensuring talent development and a collaborative environment. The Chief Creative Officer drives business growth for PullSpark, aligning all departments, strategies, and initiatives to the long-term goals of the organization. The C-Suite employee is responsible for cultivating a culture of innovation, growth, and excellence, ensuring the company's mission, vision, and values are consistently realized across every level. Key Accountabilities ● Creative Innovation ○ Develop and communicate the overall creative direction for the agency, ensuring it reflects the brand’s values and resonates with target audiences. ○ Oversee the ideation and development of creative concepts for various events, films, and campaigns, ensuring they are unique, engaging, and aligned with the client’s goals. ○ Responsible for innovation against clients needs, committing themself to historical and current research, competitors' research, and the market to establish the proper creative strategy. ○ Take a strategic lead in identifying and unlocking growth opportunities through additional creative ideas within partnerships, driving client growth. ○ Drive creative excellence across all client projects, from conception to execution, ensuring a cohesive and high-quality output. ○ Collaborate with other departments to ensure creative concepts are executable and aligned with operational capabilities. ○ Stay informed of industry trends, emerging technologies, and best practices in events and communications to keep the agency at the forefront of innovation. ● Leadership ○ Lead multidisciplinary creative and production teams, driving innovation and fostering a culture of creativity, while ensuring the agency delivers on-time and on-budget measurable outcomes. ○ Advisor for teams, agency, and clients, responsible for predicting with team needs and organizational structure. ○ Work closely with clients to understand their needs and objectives, translating them into compelling creative concepts. ○ Work within budget constraints to deliver creative solutions that maximize impact while ensuring cost-effectiveness. ○ As a senior leader, collaborate closely with the CEO and other C-suite executives to develop the agency's strategic goals and maintain competitive edge in the market. ● Measurement ○ Accountable for meeting the department KPIs that support the overall company's goals and vision. ○ Assess the success of creative campaigns and events, using metrics and feedback to refine future strategies and approaches. ○ Develop recommendations for tools to support measurement goals. ● Client Satisfaction ○ Responsible for all client satisfaction of the creative. ○ Ensure consistency in brand messaging and visual identity across all projects, maintaining high standards of quality. Core Responsibilities Include Leading the Creative Team ● Strategic Communication: CCO ensures all communication is focused on achieving both creative excellence and measurable business outcomes, while fostering transparency and collaboration across departments. ● Leadership: Chief Creative Officer is responsible for guiding, inspiring, and managing the creative team, ensuring the team works collaboratively to achieve the agency's goals. This involves setting a clear creative vision, fostering an environment of innovation, and ensuring the team delivers high-quality work that aligns with client objectives. Leadership here also involves mentoring, providing feedback, and ensuring the team remains motivated and productive. ● Team Structure: Responsible for current team structure and new department structure as the business expands. ● Hiring / Dismissal / Promotions: CCO is accountable for predicting what positions will be needed and fulfilling open rolls with qualified people while also leading any dismissal plans and promotions of employees. ● Development: To create opportunities for the creative team to expand their skill set, grow their innovation and increase their knowledge, as it pertains to the business products. ● Problem Resolution: Actively address any potential roadblocks, internal issues, or project delays, collaborating with the Director of Accounts to find solutions if projects exceed budgets. ● Business Development: Lead out on all spec work for business development being a key influence on winning new business. Developing Creative Concepts ● Excellence: CCO sets the tone for what constitutes creative excellence within the agency, ensuring all work not only meets but exceeds client expectations. This vision influences how the team approaches projects, ensuring a high standard of innovation and impact. ● Subject Matter Expert: CCO is responsible for being an SME in all service offerings of the agency. ● Knowledge: Stay at the forefront of industry trends, emerging technologies, and new creative platforms to keep the agency competitive. ● Strategy: Champion and create based on the use of data-driven insights and technology in the creative process to enhance performance and results. ● Client Brand Expertise: Be a subject matter expert on each client’s brand, ensuring all deliverables are aligned with their expectations, reviewing key materials to maintain brand consistency. ● Decision-making & Communication: Act as client’s representative in decision-making, ensuring the project team is fully informed of all communications and project developments. ● Growth Focus: Continuously seek opportunities to expand client’s scope of work with PullSpark, identifying additional products or services that align with their needs and objectives. Cross Departmental ● Client Relationship Insight: Collaborate with account teams and clients to understand business objectives and translate them into creative solutions that drive success. Present creative work to clients, articulating how it meets business objectives and offering strategic insights. Initiate and lead vision-casting sessions with clients to explore innovative ideas and collaborative opportunities, emphasizing strategic foresight and creative thinking. ● Creative Briefs & Decks: Fulfill creative briefs before handing them to the creative executors. Create pitch slides as necessary. ● Budget Oversight: Ensure the creative services and production team have clear understanding of budget impacts and ability to create within the client’s budget. ● Workflow Understanding: Maintain a deep understanding of the organization’s workflow and key stakeholders to ensure seamless project execution and identify potential growth opportunities. Leadership and Culture ● Culture: Support the CEO in fostering a leadership culture that promotes creativity, innovation, and collaboration within the creative services and production team. ● Risk: Encourage risk-taking and creative experimentation within the team, helping them push boundaries while staying focused on client outcomes. ● Values: Lead by example in upholding PullSpark’s core values, ensuring the team consistently embodies the agency’s culture of excellence and innovation. Company Direction and Development ● Agency Vision: Collaborate with CEO and C-suite executives to influence the agency’s strategic direction, helping to shape PullSpark’s growth trajectory, culture, and long-term vision. ● Agency Brand: Lead efforts to define and maintain PullSpark’s internal brand identity and values, ensuring both employees and clients understand and resonate with the agency’s mission and vision. ● Revenue: Direct creative initiatives that have a clear impact on the agency’s bottom line, ensuring creative output not only meets but exceeds client expectations and drives financial growth. ● Scale: Implement processes within the creative services/production team that allow for scalable growth as company expands, ensuring the agency can handle larger, more complex projects without sacrificing quality. ● Talent: Lead recruitment and development of top-tier creative talent, ensuring PullSpark continues to be an innovative leader in the industry by investing in its people.