Senior Graphic Designer

Job Title : Senior Graphic Designer Company : Topdrawer Location : In Office - Boston Position Type : Full-Time Overview: Topdrawer, a luxury brand providing premium tools for creative people, is seeking a talented and creative Graphic Designer to elevate the brand's visual presence across its 16 stores and omni-channel platform. Topdrawer specializes in proprietary products such as premium sunglasses, fine pens, Japanese handkerchiefs, and other thoughtfully designed goods. The Graphic Designer will play a pivotal role in driving brand growth, overseeing the creation of compelling content for both digital and print, with a strong focus on social media and influencer marketing. Key Responsibilities: Brand Visual Identity : Design and create visual assets that align with Topdrawer’s brand identity across all channels, including website, stores, social media, and marketing campaigns. Maintain a cohesive visual style that reflects the brand’s luxury, craftsmanship, and creative-focused positioning. Collaborate with the Associate Art Director and marketing team to ensure consistency in design across all platforms. Social Media & Influencer Marketing : Design engaging and visually compelling content for social media platforms such as Instagram, TikTok, and Pinterest to attract and retain Topdrawer’s target audience. Work with influencers and content creators to produce branded materials that resonate with their followers and maintain the brand’s aesthetic. Keep up with social media design trends and incorporate them into content strategies to increase engagement and visibility. E-Commerce & Digital Design : Design user-friendly website assets, including banners, landing pages, product images, and promotional graphics, to enhance the online shopping experience. Create email marketing templates and digital advertisements (including display ads and social media ads) that drive traffic and conversions. Collaborate with the e-commerce team to optimize visual content and improve the website’s design for better customer interaction. In-Store Design : Design in-store signage, window displays, product packaging, and promotional materials to ensure a high-end, visually appealing retail environment. Work closely with the retail team to create eye-catching visuals that enhance the shopping experience and drive store traffic. Assist in designing event materials and support creative aspects of in-store marketing initiatives. Creative Content Development : Develop and design branded content such as lookbooks, product brochures, and print materials for marketing campaigns and product launches. Collaborate with photographers, videographers, and external creative agencies to produce high-quality visual content that highlights Topdrawer’s proprietary products. Manage and maintain a library of visual assets, ensuring quick access to relevant materials for use in campaigns. Cross-Department Collaboration : Partner with the marketing, product, and retail teams to align visual content with campaign goals and brand storytelling. Work with the merchandising team to design packaging and labels that reflect Topdrawer’s luxury branding and product quality. Support the development of creative briefs and provide design solutions for various cross-functional projects. Trend Analysis & Innovation : Stay informed about design trends in the luxury, creative tools, and retail industries, applying innovative techniques to keep Topdrawer’s visuals fresh and competitive. Regularly review competitors’ visual strategies to identify opportunities for differentiation and growth. Requirements: Bachelor’s degree in Graphic Design, Visual Communication, or a related field. 4 years of experience in graphic design, with a portfolio showcasing work in retail, e-commerce, or luxury brands. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools. Experience designing for digital platforms, including websites, social media, and email marketing. Strong understanding of typography, color theory, and visual hierarchy to create high-end, visually impactful designs. Ability to work on multiple projects simultaneously and meet deadlines in a fast-paced environment. Strong communication skills and the ability to collaborate across teams and departments. Preferred Skills: Experience in designing for luxury or niche lifestyle brands. Familiarity with e-commerce platforms and website content management systems (CMS). Interest or background in creative industries, design, or art.