Salesforce Marketing Cloud Architect

Job Title: Salesforce Marketing Cloud Architect/Consultant Location: Tyson's corner, VA - Hybrid Job Summary: We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Architect/Consultant to design, develop, and optimize marketing solutions for our clients. The ideal candidate will possess in-depth expertise in SFMC, Data Cloud, and personalization tools, along with experience in integrating Salesforce CRM and third-party platforms. This role involves hands-on technical development, strategic planning, and close collaboration with stakeholders to deliver impactful marketing campaigns. Key Responsibilities: Design and implement end-to-end solutions on Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, and Interaction Studio. Develop dynamic and personalized communication strategies using AMP Script, HTML/CSS, and Server-Side JavaScript. Manage data extensions, SQL queries, and segmentation logic for targeted marketing campaigns. Integrate SFMC with Salesforce CRM and third-party applications using REST APIs and authentication protocols. Create and deploy transactional communications, including email and SMS campaigns, leveraging API triggers and automation workflows. Set up and manage Customer Data Platform (CDP) solutions, including data ingestion, profile unification, and activation strategies. Configure and customize cloud pages for customer interaction, preference management, and dynamic content rendering. Lead and mentor teams, ensuring successful delivery of sprint tasks and project milestones. Collaborate with stakeholders to gather requirements, design solutions, and present project updates and demos. Conduct system analysis, troubleshoot issues, and ensure adherence to regulatory and data security standards. Qualifications: Bachelor’s degree in Computer Science, Marketing, or related field (Master’s degree preferred). 8 years of progressive experience in Salesforce Marketing Cloud development and implementation. Strong expertise in Salesforce Marketing Cloud modules (Email Studio, Interaction Studio, Data Cloud, Automation Studio, Journey Builder). Proficiency in SQL, AMP Script, HTML/CSS, JavaScript, and REST APIs. Proven experience integrating SFMC with Salesforce CRM and third-party tools. Familiarity with tools such as Postman, Splunk, and Datorama for testing and analysis. Salesforce certifications in Marketing Cloud and Data Cloud (Email Specialist, Marketing Cloud Administrator, Developer, Consultant, etc.) are required. Experience with agile methodologies and project management tools like JIRA and Confluence. Preferred Skills: Experience with personalization platforms (e.g., Interaction Studio) and cross-channel marketing tools. Knowledge of CDP architecture and implementation. Strong analytical, troubleshooting, and communication skills. Ability to work independently and collaboratively in a fast-paced environment. This role offers the opportunity to work with innovative marketing technologies and make a significant impact on client engagement strategies. You'll collaborate with a dynamic team contribute to projects that drive measurable business outcomes.