Social Media Strategist / Copywriter

Well established / fun spirited Boston beverage brand is seeking a proven creative social strategist who values and writes conversational, concise, and witty copy that is easy to consume. This talented individual will grow/maintain voice and foster community, while regularly contributing new ideas that elevate the known/desirable brand. Responsibilities: Collaborate with in-house creative team to develop online communications plans (owned, earned and paid) across functions, including organic and paid social media, advertising, creative, and web, in partnership with agency support Day-to-day management as it relates to organic & paid content development and overarching social media strategy Manage social channels to connect with consumers, generate content, and drive positive brand sentiment while reporting on key insights and recommendations Partner with Sr. Digital Marketing Manager to bring to life the brands’ visual identity and tone of voice through content strategy Collaborate with design and development teams to ensure that the brands’ websites are current and optimized Ensure that all social content aligns with the brand’s strategy, visual guidelines, and brand voice while fostering a collaborative and creative environment. Proactively create relevant real-time content ideas to keep customers/fans engaged with the brand Collaborate with Creative/Marketing to develop content for other e-commerce, digital advertising, and website needs Oversee all in-house static and video content across TikTok, Instagram, social Collaborate with Media and Sr. Marketing on content and strategy for all paid digital assets along with partnering of SEM strategy and execution Help to introduce new capabilities and tools in order to raise the bar for best-in-class digital execution This is not a remote position. Hybrid 1 to 2 days a week in Boston. Required Experience: Minimum 3 years of social strategy and copywriting experience at an established branding, creative or digital agency Creative social leader by staying ahead of trends in social media marketing, emerging media, and online communications Portfolio showing development and execution of innovative organic social campaigns. Excellent writing skills and a sharp wit - quick with a brand-appropriate copy Thrive in cross-discipline collaboration Experience driving concepts and development of content with in-house and agency partners Passionate about working with influencers, including outreach, management and contracting Community management experience driving advocacy and growth for brands If interested, please submit a resume and samples/portfolio showing relevant social experience.