Social Media Strategist / Copywriter Job at Place. Staffing in Boston

Well established / fun spirited Boston beverage brand is seeking a proven creative social strategist who values and writes conversational, concise, and witty copy that is easy to consume. This talented individual will grow/maintain voice and foster community, while regularly contributing new ideas that elevate the known/desirable brand. 

Responsibilities: 

• Collaborate with in-house creative team to develop online communications plans (owned, earned and paid) across functions, including organic and paid social media, advertising, creative, and web, in partnership with agency support  
• Day-to-day management as it relates to organic & paid content development and overarching social media strategy 
• Manage social channels to connect with consumers, generate content, and drive positive brand sentiment while reporting on key insights and recommendations
• Partner with Sr. Digital Marketing Manager to bring to life the brands’ visual identity and tone of voice through content strategy 
• Collaborate with design and development teams to ensure that the brands’ websites are current and optimized
• Ensure that all social content aligns with the brand’s strategy, visual guidelines, and brand voice while fostering a collaborative and creative environment.
• Proactively create relevant real-time content ideas to keep customers/fans engaged with the brand
• Collaborate with Creative/Marketing to develop content for other e-commerce, digital advertising, and website needs
• Oversee all in-house static and video content across TikTok, Instagram, social  
• Collaborate with Media and Sr. Marketing on content and strategy for all paid digital assets along with partnering of SEM strategy and execution
• Help to introduce new capabilities and tools in order to raise the bar for best-in-class digital execution 

This is not a remote position. Hybrid 1 to 2 days a week in Boston. 

Required Experience:

• Minimum 3+ years of social strategy and copywriting experience at an established branding, creative or digital agency
• Creative social leader by staying ahead of trends in social media marketing, emerging media, and online communications 
• Portfolio showing development and execution of innovative organic social campaigns.
• Excellent writing skills and a sharp wit - quick with a brand-appropriate copy 
• Thrive in cross-discipline collaboration
• Experience driving concepts and development of content with in-house and agency partners
• Passionate about working with influencers, including outreach, management and contracting
• Community management experience driving advocacy and growth for brands

If interested, please submit a resume and samples/portfolio showing relevant social experience.