Director of Digital Design Job at PAT McGRATH LABS in New York

Pat McGrath Labs, founded in 2015 by legendary makeup artist Pat McGrath, revolutionized the beauty industry with its innovative, inclusive, and Instagram-driven approach. Initially launching with a single product, the Gold 001 eyeshadow, the brand quickly gained cult status among beauty enthusiasts and celebrities alike. Throughout her illustrious career, Pat McGrath has been recognized around the world with some of the most prestigious honors and accolades, including Time Magazine’s 2019 100 Most Influential People, as a “Titan” of the fashion and beauty industry. Known for her work with top designers and magazines, Pat McGrath leveraged her expertise to create products that merged high-fashion sensibility with accessibility. Through strategic social media engagement, limited-edition releases, and collaborations with artists, Pat McGrath Labs has become a beacon for diversity, creativity, and self-expression in the beauty world, earning numerous awards and a loyal following. By democratizing high-end beauty and celebrating individuality, Pat McGrath Labs has redefined the industry's landscape.

Role:

We're seeking an innovative Director of Digital Design to lead our digital design team in creating stunning visual experiences that showcase our makeup brand's products and story. You'll oversee the development of our digital design strategy, leading the design of our website, social media, email marketing, and e-commerce platforms. The ideal candidate is a self-motivated and collaborative team leader with multi-disciplinary skills.

Key Responsibilities:

• Digital Design Strategy: Develop and implement a comprehensive digital design strategy aligned with our brand's goals and vision. Lead design strategy for .com that generates revenue growth and stays aware of pop culture, fashion, and industry trends to ensure all new ideation and designs are relevant and on-trend.
• Team Management: Ensure internal team alignment before presenting creative work, reviewing to verify the accuracy of the ask, on-brand creative alignment, and optimizing design efforts.
• Design Direction: Set the design direction for our digital platforms, ensuring consistency and excellence across all touchpoints. Own the execution of assets with a 360-degree approach across all communication channels, not limited to new product launches, evergreen campaigns, and out-of-home advertising.
• UX/UI Design: Oversee the design of user-centered, intuitive, and visually appealing digital experiences. Set the tone for UX principles and UI design standards through execution and operational excellence. Help develop OKRs for the site design team and clear KPIs for the site and new feature launches.
• Brand Identity: Ensure our digital design aligns with our brand's identity, tone, and voice.
• Collaboration: Work closely with cross-functional teams, including marketing, e-commerce, and product development. Work with Creative Ops to estimate hours, assign creative team members best suited for each project based on ability and workload, and manage workloads to maximize productivity.
• Trend Awareness: Stay up-to-date with the latest digital design trends, technologies, and best practices.

Must Haves:

• 8+ years of experience in digital design leadership roles
• Portfolio showcasing your expertise in digital design, UX/UI, and team management.
• Excellence in video editing, After Effects and/or Adobe Premiere.
• Program knowledge: Figma, After Effects or Adobe Premiere, Adobe Suite, Google Drive, Asana, Sketch
• Strong understanding of design principles, human-centered design, and digital technologies.
• Excellent leadership and communication skills.
• Experience in the beauty or cosmetics industry (preferred).

Nice to Have:

• Design degree or relevant certification.
• Knowledge of front-end development and HTML/CSS.
• Startup experience, especially in the beauty industry

What We Offer:

• Salary band of 155-160k.
• Matching $for$ 3% 401k after 3 months
• Health, Dental, and Vision insurance
• Hybrid schedule (1 WFH/wk)
• 15 PTO
• Employee gratis

Pat McGrath Labs is an Equal Opportunity Employer. There shall be no discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation, or any other protected class. We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. Candidates should note that if they are selected for an opportunity, they may be subject for a pre-employment background check prior to receiving an offer letter. Details of such an occurrence will be disclosed prior to completion. Applicants with arrest or conviction records will be considered in accordance with the ordinance and state law.