Pro Racing Group is hiring: Sports Social Media Specialist in Tampa
Pro Racing Group, Tampa, FL, United States
We are seeking a highly motivated and creative Social Media Specialist to manage the digital presence for the USF Pro Championships racing series. The ideal candidate will be responsible for creating, editing, and publishing engaging content across all social media platforms. This position involves strategic thinking, audience growth, video editing, graphic design, and community engagement to elevate the series' brand and grow its digital following.
Responsibilities
• Manage and maintain all social media accounts (Instagram, Twitter, Facebook, TikTok, etc.) for the USF Pro Championships.
• During racing weekends, collaborate with an assigned videographer to capture high-quality footage, including behind-the-scenes content, race-day action, and interviews with drivers and key personnel.
• Develop and execute social media strategies to grow and engage the audience.
• Create and post original content (including video and graphic designs) in real-time during events and races.
• Capture behind-the-scenes footage, race-day action, and key moments to share with fans.
• Edit videos and graphics to enhance the quality and engagement of social media posts.
• Monitor trends in social media, racing, and related industries to keep content relevant and innovative.
• Engage with fans, respond to comments, and foster a strong community around the brand.
• Collaborate with other team members to ensure consistent messaging and brand alignment across platforms.
• Track social media performance using analytics tools and adjust strategies for continuous improvement.
• Travel to all USF Pro Championships races (domestic and international travel required).
Qualifications
• Proven experience in social media management, preferably within the sports or motorsports industries.
• Strong understanding of social media platforms, algorithms, and best practices.
• Proficiency in video editing software (Davinci Resolve, Adobe Premiere, etc.) and graphic design tools (Photoshop, Illustrator, Canva, etc.).
• Creative thinker with strong visual storytelling skills.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Willingness to travel extensively during the racing season.
Preferred
• Experience in motorsports or a passion for racing.
• Experience with influencer marketing and partnerships.
• Strong understanding of social media analytics and growth strategies.