Synergy Interactive

Manager, Media Ops and Ad Tech Job at Synergy Interactive in Newark

Synergy Interactive, Newark, NJ, United States

The position’s most critical duties and functions:

General Ad Operations and Ad Technology (Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.)
Primary lead for Adobe DTM ad tagging in Javascript for the U.S. marketplace (All digital) to track conversions, optimize campaigns and boost return on investment
Understanding concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click, IDFA, ADID, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, and etc.), network sniffing tools like Charles proxy, and understanding of network payloads.
Understanding of advertising identity space technologies such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc, and knowledge on ATT and SKAd network integrations and reporting.
Manage MMP day to day operations such as partner configurations, postback setup, tracker creation and QA, traffic verification, data exports, etc.
Understanding of cookie less advertising and cookie consent concepts
Understanding of user access management, SSO implementation, LDAP groups, access tokens etc.

Qualifications

Bachelor’s degree in Business, Marketing, Engineering or a related field of study
5+ years of experience in media, advertising, or marketing (within the mobile space is bonus)
Experience implementing brand positioning into marcomm and the customer experience
Experience managing a large budget and forecasting
Experience in working with external creative agencies and internal design teams
Strong analytical skills (spreadsheet mastery a must, database experience is a bonus)
Strong oral and written communication skills

Preferred Qualifications