Technical Content Specialist Job at Rivanna Medical, Inc. in Charlottesville

Description:

Rivanna Medical, Inc. seeks a Technical Content Specialist to create, edit, and manage performance and brand marketing content across various digital platforms. This role is essential for planning, developing, and implementing effective content within the marketing team. Collaboration with cross-functional teams—including engineering, product management, sales, and marketing—is crucial to ensure content is engaging, technically accurate, and aligned with business objectives. The specialist must have a strong understanding of the buyer's journey and how to tailor messaging to the distinct needs of each segment within the adoption curve. Additionally, this position will play a key role in producing marketing assets for product launches, significantly contributing to brand awareness and lead generation efforts. The ideal candidate will demonstrate versatility in writing, editing, video scripting/direction, and collaboration to deliver compelling content suitable for our academic and clinical audience.

Skills and Qualifications:

• Bachelor’s degree in communications, technical writing, marketing, or a related field.
• 2+ years of experience in technical content creation, writing, or editing, preferably in the healthcare or technology sectors.
• Strong writing, editing, and proofreading skills with an emphasis on clarity, technical accuracy, and audience engagement.
• Proficiency in content management systems (CMS) and familiarity with SEO best practices.
• Experience with social media management and email marketing platforms (e.g., HubSpot).
• Ability to work independently and collaborate effectively within a team environment.
• Strong organizational skills and attention to detail.
• Basic understanding of HTML, CSS, or web development (preferred but not required).
• Basic understanding of or experience in the medical field (preferred but not required).

Requirements:

• Research, outline, write, and edit engaging and accurate short- and extensive / long-form content for digital platforms, including websites, social media, blogs, video, and email campaigns.
• Effectively cut extensively long-form technical content to repurpose a variety of short-form content for email, social media, and paid media.
• Translate complex medical and technical concepts and product features into clear, concise, and compelling narratives for target audiences.
• Ensure all content adheres to brand guidelines and maintains a consistent voice.
• Partner with product, marketing, and design teams to produce high-impact content for performance and brand marketing campaigns and product launches.
• Collaborate in developing content strategies that align with the overall marketing roadmap.
• Support internal teams by creating content for sales enablement materials, FAQs, and technical guides.
• Manage the entire content lifecycle, from planning and drafting to publishing and updating across all digital platforms.
• Develop promotional materials in various formats, including newsletters, case studies, and whitepapers.
• Foster audience engagement by managing feedback, comments, and Q&A sessions across multiple platforms.
• Leverage insights from audience interactions to refine content strategies and address audience needs.
• Review and update content regularly to ensure accuracy and relevance to industry trends, company developments, and product updates.
• Monitor digital properties to maintain consistent accuracy in technical details and ensure ease of understanding.
• Research and stay current on industry trends, emerging medical technologies, and best practices in technical writing, content marketing, and healthcare technology.
• Apply industry knowledge to enhance content creation strategies, including exploring opportunities for webinars and podcasting.

About Rivanna Medical, Inc.: Rivanna Medical, Inc. is a privately held designer, manufacturer, and distributor of world-first, imaging-based medical solutions based in Charlottesville, VA. Rivanna Medical, Inc. operates an FDA-registered and ISO 13485:2016 certified manufacturing facility where it produces the Accuro® product line and related medical equipment and components. Accuro is the world's first spinal navigation device designed to improve the safety, speed, and efficiency of spinal needle guidance procedures. Rivanna Medical, Inc.'s revolutionary platforms feature BoneEnhance® Multi-Frequency Image Reconstruction, which optimizes ultrasound for the visualization of bony versus soft tissue anatomy, and SpineNav3D™ AI-Based Spine Recognition, which automates ultrasound image interpretation.

Employee Benefits at Rivanna Medical, Inc.: Rivanna Medical, Inc. offers a comprehensive benefits package, which includes health insurance, vision and dental coverage, group life insurance, long-term disability insurance, paid time off, a 401(k) plan with company match, and more. We are continually seeking to enhance our team with individuals who bring unique perspectives and experiences. This diversity of thought and perspective drives innovation and strengthens our commitment to creating an inclusive team environment where our core values of trust, humility, and dedication are practiced every day.

Equal Employment Opportunity Statement: Rivanna Medical, Inc. is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breastfeeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws. All employees must be able to lift at least 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of their positions.