Content SEO Associate Job at Gambling.com Group in Charlotte

Gambling.com Group (Nasdaq: GAMB) is looking for exceptional talent interested in the fast-paced, fast-growth online sports betting and online gambling industry in the U.S. The Group operates a portfolio of websitesincluding its flagship Gambling.com and sports betting brand Bookies.com, as well as a variety of state-specific websites such as NewYorkBets.com, BetArizona.com and BetOhio.com. These help consumers navigate legal online sports betting and gambling options with expert analysis, independent reviews, news, tips, odds comparisons and more.With over half of U.S. states now offering legal, regulated sports betting, and plenty more poised to do so in 2023 and beyond, the North American market is expected to be the future of the global online gambling industry. The Group's acquisitions of RotoWire.com and BonusFinder.com and media partnerships with Gannett and the McClatchy Company in the last 12 months have strengthened its position in North America and positioned the Group for significant growth.As the first and only online gambling affiliate publicly traded in the U.S., the Group has won nearly every award in the gambling affiliate industry for sports and casinomost recently winning SBC North America Sports Affiliate of the Year in 2023and is a two-time winner of the prestigious EGR Global Affiliate of the Year award. The Group has a growing U.S. HQ in Charlotte, North Carolina, with offices in Madison, Wisconsin as well.ResponsibilitiesAnalyze the SEO landscape and determine where our biggest content opportunities existImplementing SEO content through CMS system and identifying streamline ways to improvePushing forward on up-to-date SEO best practices, algorithm shifts and industry to provide critical direction on content and website planKeeping a close eye on competitive content and SEO tactics to help break through new areas of opportunityBeing proactive in recommendations and execution on content SEO optimizations to drive results including (content, UX, linking)Consistently tracking and reporting SEO performance. Ability to go beyond surface level into deeper analysis and rigor of key drivers of performanceBuilding and executing an internal link building strategy to distribute SEO flow and build authorityRequirements2+ years SEO experience and can demonstrate use cases and executionUnderstanding of the SEO industry and evolving landscape and function principles of search enginesProven track record of SEO content creation for scale with an editorial teamAbility to drive results through increasing traffic, improving brand, and site visibility through key analysis of research, competitive opportunities and executionStrong data driven thinker who can problem solve and tie data to core decision making and growth of SEO trafficGood understanding of conversion funnel and customer acquisition from search intent to conversion; including how to optimize the funnel for growthExperience using SEO tools such as (Google Search Console, Google Trends, SEMrush, Ahrefs, Screaming Frog, and more)Familiarity with Google Analytics, Looker, and other data toolsAbility to work in a fast-paced environment.Proficiency in Microsoft Excel and data manipulation for resultsWorking knowledge of HTML, CSSHas strong communication skills and the ability to prioritize.Is proactive and a self-starter but can also work cross-functionally across multiple teams.Weekend, off-hours and/or working a staggered schedule likely required.Desirable QualitiesPrevious experience working for (or within) a gambling companyExperience writing articles, communicating in person with an English-speaking audienceHas existing media relationships and experience working with content and SEO teams. Ideally has prior experience working within a newsroom setting.Someone who is coachable and willing to learn.Perks & BenefitsComprehensive Health Insurance401k matchEmployee Stock Purchase ProgramFlexible work environment and home office availableLifestyle Spending AllowanceAccess to courses for Personal and Career DevelopmentAll the hardware and software you need to be successfulRegular company events, activities, Spot AwardsCompany Paid Volunteer Day