SourcePro Search, LLC
SourcePro Search, LLC is hiring: Digital Content Marketing Manager in New York
SourcePro Search, LLC, New York, NY, United States
The Digital Content Marketing Manager position is responsible for leading the digital content strategy and project management of all content-related facets of firm's continuous website evolution. Position can be based out of New York, Washington D.C or Boston office.
Position Responsibilities :
Manage and be point of contact for all external Firm website content
Lead project manager and core liaison between practice group marketers, attorneys, communications, and creative teams for all website content related projects
Develop processes, roadmaps, and implement tactics for content enhancements
Support development and lead updates, editing, routing, tagging and publishing of the website's global content with a focus on search engine optimization ("SEO") types of assets include press releases, client alerts, blog posts, attorney bios, practice and industry pages, and other thought leadership content
Collaborating with the Communications team, responsible for ensuring website content maintains a consistent voice aligned with firm's brand across all platforms and means of content distribution
Lead SEO performance strategy as it relates to content and keyword rankings
Initiate and collaborate on ideas to enhance the firm's content marketing and website evolution
Liaison between website content authors, digital marketing, and external consultants to ensure content is optimized for posting
Collaborate with digital marketing team to monitor the impact of the firm's website content for continuous improvement.
Keep current with existing and emerging trends, best practices and new technologies
Write and edit short format content
Report regularly on insights and opportunities to fill website content gaps
Collaborate with our practice group marketing team to develop and maintain editorial calendars
Skills and Experience:
Required: 5+ years of marketing experience, preferably in the area of global legal content
Experience successfully leading large-scale projects to fruition
Intermediate to advanced understanding of technology industries and legal services
Intermediate understanding of website CMS platforms, online content distribution, web analytics and search engine optimization
Preferred: Bachelor's degree in marketing or related field
Prior professional services experience
Supervisory experience
Competencies : Great project management skills and follow-through ability
Demonstrate great initiative and the ability to work independently
Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
Team oriented with excellent interpersonal and collaborative skills
Keen ability to capture, distill and accurately describe the legal expertise and value of the firm, its practices and individual attorneys
A desire to continually learn and grow, both with best practices in law firm marketing communications and with the firm's legal practices, business practices and the industries and technologies of our clients
Affinity for technology, both externally, as well as internally to support innovative marketing and business development efforts
Strong problem-solving skills including the ability to anticipate problems as well as suggest and execute on solutions
Ability to prioritize ongoing tasks and significant projects as well as manage expectations of attorneys in relation to these projects
Strong client service ethic and interpersonal skills, capable of working seamlessly with high level partners, marketing staff and colleagues in other administrative departments
Highly organized, efficient and extremely detailed oriented, with superior proofreading and fact checking skills
Capable of staying productive and accurate under pressure with tight deadlines