Recruiting From Scratch
Recruiting From Scratch is hiring: Senior Creative Strategist in Los Angeles
Recruiting From Scratch, Los Angeles, CA, United States
Who is Recruiting from Scratch :
Recruiting from Scratch is a premier talent firm that focuses on placing the best product managers, software, and hardware talent at innovative companies. Our team is 100% remote and we work with teams across the United States to help them hire.
This role is hybrid in Los Angeles, CA.
We're seeking a dynamic and experienced Senior Creative Strategist to join our high-performing team at our client. As a Senior Creative Strategist, you will be at the forefront of crafting compelling, data-driven creative strategies for paid social advertising. You will work within a pod structure, reporting to a Strategy Lead and collaborating closely with fellow strategists, editors, and more to deliver best-in-class ads for your clients. You will have direct ownership of 1-2 accounts, with the opportunity to design and execute creative strategies that deliver measurable results.
Responsibilities
Develop and maintain weekly strategic plans for 1-2 client accounts
Present strategic recommendations and creative concepts to clients and internal stakeholders
Proactively identify opportunities for account growth and expansion
Formulate effective creative strategies using data analysis, research, and creative insights
Analyze performance data from platforms like Meta Ads Manager and TikTok Ads Manager to inform strategy
Conduct in-depth consumer, product, and competitor research to identify trends and opportunities
Translate strategic insights into actionable creative briefs and concepts
Write engaging scripts and copy for video and static image ads
Collaborate with Post-Production and Production teams to ensure visual elements align with creative strategy
Provide constructive feedback to creative teams, ensuring adherence to strategic objectives
Implement feedback from your Strategy Lead to refine and improve creative output
Conduct regular analysis of creative test results
Use data-driven insights to iterate and optimize creative strategies
Identify top-performing concepts within accounts and across the social media landscape
Stay abreast of emerging trends and best practices in social media advertising
Mentor junior team members and contribute to the overall growth of the creative strategy department
Participate in brainstorming sessions and contribute innovative ideas to elevate our agency's creative output
Collaborate cross-functionally with other departments to ensure seamless campaign execution
Tech stack
Google Suite, Meta Ads Manager, Monday.com, Notion, Zoom, Slack, TikTok Ads Manager
Candidate requirements
5+ years of experience in performance marketing
Proven track record in paid social or direct response advertising, with a portfolio of successful ads and ad strategies (work samples required)
Demonstrated ability to craft compelling narratives and ad copy that drives conversions
Strong analytical skills with proficiency in interpreting data and deriving actionable insights
Excellent project management abilities, including the capacity to juggle multiple clients and deadlines
Advanced understanding of social media platforms, particularly Instagram, TikTok, and Facebook
Hands-on experience with Facebook Ads Manager, TikTok Ads Manager, and other relevant ad platforms
Proficiency in Google Suite (Gmail, Docs, Sheets, Slides) and basic design tools
Outstanding written and verbal communication skills, with the ability to present complex ideas clearly and persuasively
Adaptability and resilience in a fast-paced, ever-changing industry landscape
Nice-to-haves
Advanced proficiency in Google Sheets/Microsoft Excel for data analysis and reporting
Experience managing junior team members or leading small teams
The salary range is $90,000 - $120,000
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