Earned Creative Director Job at Colle+McVoy in Minneapolis

Job Overview Exponent was established in 2007 by the creative agency Colle McVoy as a branded public relations practice, built to navigate an ever-evolving media landscape. By operating as a specialty practice within a larger full-service agency, our team maintains fluency in the disciplines that most often contribute to best-in-class integrated campaigns. We build fame on behalf of forward-focused brands that are seeking to earn attention and talk value in today's information-dense world. It's why PRovoke Media named Exponent the 2023 Disruptive Agency of the Year. All of this is possible through ideas that are built to earn. And that's why earned creative is the focal point of Exponent's modern approach to PR. From the first spark of inspiration, our ideas are built to turn heads and pique interest. Through creative brand expressions and acts, we help brands generate the kind of media coverage, social conversations and influencer attention that leads to brand fame. We are an Equal Opportunity Employer that believes we have a responsibility to our employees, clients, community and the environment to not only act with integrity in everything we do, but to use our expertise as a force for good to benefit all people, communities and the planet. Earned Creative Director Part culture connoisseur, part writer, part idea factory, Exponent is seeking a hybrid thinker: a creative mind that understands how to create ideas that earn outsized attention. Responsibilities • Maintain variable degrees of involvement across a variety of accounts with Earned Creative needs. • Apply "solution neutral" mindset to solving specific brand problems and generating best-in-class earned creative thinking. • Develop, draft and present earned creative ideas to current and prospective clients. • Contribute to new business pitches and bring high-caliber, earned- and social-first thinking to the table. • Primarily support our public relations practice and guide teammates in cultivation and strengthening of our earned creative philosophy. • Create strong and effective internal partnerships, leading collaboration across integrated teams. • Adept at understanding the potential of emerging tech and platforms. • Push yourself and others out of comfort zones to think differently and be innovative in what we deliver and how we deliver it. • Understand strategic intent of projects and audience/customer goals, with generating results always top of mind. • Actively coach and mentor peers. Required Skills • Exceptional creative chops • Superior writing skills (AP Style a bonus; script writing an extra bonus) • Ability to drive ideas through to specific tactics • Grasp the changing landscape of PR/advertising/marketing. Need to have a basic understanding of how brands are built using social, traditional, experiential, etc. • 360 campaign understanding and experience • Proven leadership • Strategic thinking and willingness to teach • Persuasive and effective communication • Strong relationship building Qualifications • Bachelor's degree in a related field, such as English/Creative Writing, Communications, Journalism and/or Marketing • Ten or more years of agency or relevant experience at creatively ambitious agencies • Professional journalism experience is a bonus, but not required • Experience participating in earned-first activations from start to finish of assignments • Ability to articulate ideas or idea builds for which they were responsible • Proficient in Microsoft Word, PowerPoint and Outlook • Active social media content consumer on Instagram and TikTok (minimum) • Ability to travel as needed We're seeking applicants who are hungry to learn new skills and grow their expertise, who are driven to steadily evolve throughout their career. If you're excited by this role, we encourage you to apply even if you don't meet 100% of the listed requirements. About Colle Mcvoy Exponent is an award-winning creative public relations boutique practice. Clients include 3M, AGCO, CHS, Cub Cadet, Dos Equis, Florida's Natural, HARIBO, Frank's RedHot, Jackson Hole Travel & Tourism, La-Z-Boy, McCormick, Perdue, the Recreational Boating & Fishing Foundation, Wellness Pet Co. and Zoetis. Exponent is the public relations partner of Colle McVoy and 10 Thousand Design. For more information, visit ExponentPR.com. We are an Equal Opportunity Employer.